Patricia-Anne Van Der Merwe
Roodepoort
Summary
Proactive Marketing Manager with strengths in digital marketing strategy and campaign execution. Drives brand growth through innovative promotional campaigns and effective social media management. Collaborates with cross-functional teams to ensure alignment with business objectives and maximise return on investment.
Overview
3
3
Languages
22
22
years of professional experience
Work History
Marketing Manager
Carousel Bets
12.2025 - Current
- Develop and execute the online Casio Marketing Strategy
- Oversee daily Marketing Campaigns and Promotions
- Ensure ROI and performance metrics for all marketing activities aligned with strategic objectives
- Track KPIs, Analyse Data and Prepare Marketing reports
- Grow Brand presence, customer signups and active players
- Create Campaign Ideas, Promotions, and Marketing Content
- Serve as primary liaison with the external Marketing Agency
- Managed daily Social Media Posts – (Facebook, Instagram, X News 24)
- Set up and manage venue activation campaigns
- Collaborated with affiliate managers to enhance content placement strategies
- Collaborated with casino game suppliers on internal promotions to drive player engagement and participation
Marketing Specialist (Administration)
Mktops development (IGAMING)
07.2023 - 11.2025
- Provided high-level administrative support to executive management, including database management and financial transaction monitoring to facilitate informed marketing decisions.
- Managed daily finance operations including payment runs and commission settlements to ensure timely and accurate transactions.
- Oversaw the allocation and scheduling processes for client accounts, ensuring timely updates and notifications aligned with marketing campaigns.
- Collaborated with Affiliate Managers to design and implement bonus incentive programs that increased partner productivity.
- Executed bonus tasks aligned with team objectives to support overall marketing initiatives.
- Established commission deals for affiliate partnerships
- Developed CPA and hybrid deals for affiliate managers
- Assigned accounts to team members for management
- Performed detailed account assignments and managed client testimonials to strengthen affiliate relationships and boost client satisfaction.
- Collected and organised client testimonials for promotional use
- Conducted comprehensive proof-reading of marketing materials and client communications to maintain brand consistency and accuracy.
- Developed and tested GEO-targeted landing pages to improve user acquisition and engagement across multiple regions.
- Developed landing pages to enhance user engagement and drive higher conversion rates.
- Collaborated with Samurai Partners to manage Werush initiatives
Account Manager
Point B Agency
Randburg
01.2020 - 06.2023
- Managed client accounts and maintained strong client relationships to ensure satisfaction and retention.
- Coordinated client communication with internal sales teams to streamline transaction processes and enhance client experience.
- Oversaw contract processing and deal closures, ensuring timely execution to capture revenue opportunities.
- Developed and implemented client-specific marketing strategies to enhance engagement and drive sector relevance.
- Analyzed client feedback and market trends to optimize account management practices.
- Collaborated with cross-functional teams to support marketing campaigns and digital advertising initiatives.
Diaries Sales Administrator
Hortors SA
Johannesburg
10.2014 - 12.2019
- Managed and monitored daily sales administrative tasks to ensure timely order processing and delivery coordination.
- Managed processing of both commercial and custom orders, guaranteeing accuracy and compliance with client specifications.
- Facilitated communication between sales team and clients, ensuring effective order execution and swift resolution of discrepancies.
- Collaborated with logistics and inventory teams to manage back orders and stock availability.
- Updated sales records and client databases, supporting accurate reporting and informed forecasting.
- Provided exceptional customer service to SOR clients, addressing inquiries and ensuring client satisfaction.
- Conducted quality assurance checks including proofreading sales documents and client communications.
Office Administrator / PA
Mpower Ratings (Pty) Ltd & Bizadvance
11.2013 - 09.2014
- Delivered administrative support to CEO and MD, facilitating efficient operations.
- Managed database for Spar & Build It, maintaining accurate client records.
- Checking payments to and from Clients.
- Updating schedules.
- Dispatched notifications to clients, ensuring timely communication.
- Sending of Contracts to Clients.
- Sending BEE certificates to Clients.
- Allocated clients to appropriate services.
Office Assistant / Reception
Orion Projects
09.2010 - 06.2013
- Managed front desk operations, greeting visitors and responding to inquiries to enhance customer experience.
- Executed various administrative tasks to support office operations.
- Assisted the Director by managing schedules, coordinating meetings, and handling correspondence.
- Processing of purchase orders.
- Processing of Inv / Good rec. notes / Purchase orders for payment.
- Obtained quotations and placed orders to ensure timely fulfilment of requisitions.
- Followed up on outstanding orders to maintain supply chain efficiency.
- Receiving and issuing of stationery & refreshments.
Office Administrator / Reception
Morgan Bell
07.2008 - 06.2010
- Managed front desk operations, greeting visitors and answering phone calls.
- Performed office tasks, including filing, data entry, and maintaining office supplies to support operational efficiency.
- Assisted the Director with scheduling, correspondence, and administrative tasks.
- Processing of purchase orders.
- Processed invoices, goods receipt notes, and purchase orders for payment to ensure timely financial transactions.
- Follow up on outstanding orders.
- Obtained quotations and placed orders to fulfil requisitions.
- Receiving and issuing of stationary & refreshments.
- Liaison with Telkom.
- Dispatching of Technicians.
Aftercare Teacher
Crawford Preparatory
11.2004 - 07.2006
- Assisted students with homework and reading to enhance their understanding and academic performance.
- Supervised outdoor playtime, ensuring children's safety and promoting active engagement in activities.
- Fetched grade 1 and 2 students from classrooms to facilitate smooth transitions.
Education
Gr 12 - English First Language, Afrikaans Second Language, Mathematics, Biology, Geography, Home Economics
Sir Pierre Van Ryneveld
01-2004
Skills
- MS Word
- MS Excel
- MS Outlook
- PowerPOint
- Access
- Pastel
- Xapter
- Afflika Program
- Jira
- Adobe - Photoshop, Express
- Campaign management
- Data analysis
- Brand development
- ROI optimization
- Digital marketing
- Customer engagement
- Performance tracking
- Content creation
- Strategic planning
- Social media management
- Social media advertising
- Social media marketing
- Digital advertising
- Marketing strategy
Languages
English
Afrikaans
Portuguese
Custom
- Movies & Music
- Baking
- Cooking
Hobbies
- Baking
- Cooking
- playing board games
- socializing with friends
Timeline
Marketing Manager
Carousel Bets
12.2025 - Current
Marketing Specialist (Administration)
Mktops development (IGAMING)
07.2023 - 11.2025
Account Manager
Point B Agency
01.2020 - 06.2023
Diaries Sales Administrator
Hortors SA
10.2014 - 12.2019
Office Administrator / PA
Mpower Ratings (Pty) Ltd & Bizadvance
11.2013 - 09.2014
Office Assistant / Reception
Orion Projects
09.2010 - 06.2013
Office Administrator / Reception
Morgan Bell
07.2008 - 06.2010
Aftercare Teacher
Crawford Preparatory
11.2004 - 07.2006
Gr 12 - English First Language, Afrikaans Second Language, Mathematics, Biology, Geography, Home Economics
Sir Pierre Van Ryneveld