PATIENCE NOMONDE MCHUNU-SUSSMANN

• Define and lead the institute’s digital research, governance, and innovation strategy, focused on ethical and responsible AI in marketing.
• Develop and deploy MyUbuntuAI, a scalable digital auditing tool based on transparency, fairness, and accountability principles.
• Build global partnerships across academia, technology, and industry to influence future digital marketing standards.
• Provide thought leadership on data, AI, and digital governance relevant to enterprise marketing environments.

• Developed and implemented comprehensive corporate affairs, marketing, and communications strategies
• Coordinated international conferences and exhibitions, enhancing global presence
• Led digitisation efforts, improving engagement and outreach by utilising the latest AI tools
• Managed stakeholder engagement and media relations, fostering positive organisational perception
• Achievements: Increased overall membership numbers by 17%. Increased junior doctor membership category by 43%.

• Set-up of Regional offices for franchisees- South Africa, Central Africa, West Africa & East Africa
• Management and mentoring of Research Associates in Sub-Saharan Africa
• Executive global search for C-Level candidates in global blue-chip companies
• Board member search and placement of non-executive directors
• Client contract management and succession planning
• Leadership assessment and development
• Achievements: Established board and executive recruitment division

• Created and executed marketing and communications strategies for a fintech platform.
• Developed digital marketing campaigns with informal industry including R&R channel, enhancing brand visibility and reputation.
• Built media relationships and managed public relations, achieving consistent media coverage.
• Applied knowledge of business context to ensure credible and effective communication.
• Achievements: Launched a new R&R channel.

• Formulated and implemented marketing strategies for defence technology innovation, enhancing brand recognition and loyalty
• Managed media, parliamentary, and stakeholder engagement ensuring integrated communication messaging
• Directed communication strategies across media platforms, ensuring impactful messaging
• Supported leadership communication working closely with Department of Defence, enhancing internal and external visibility
• Achievements: Increased revenue generated during the COVID-19

• Developing and delivering marketing and communication strategies for the organization
• Overseeing the implementation of the marketing strategy - traditional and digital
• Undertake continuous analysis of competitive environment and customer trends
• Business development with sales teams to grow into other industry sectors and defending current markets
• Relaunch Wasteman into Averda throughout all the elements of the organization
• Achievements: Project Averda - Launch of Averda in South Africa

• Execution of strategies of Castrol GTX & BP Visco brands for Europe & Africa
• Managed brand strategies across Europe and Africa (including Palestine & Israel)
• Executed marketing communication plans ensuring unified messaging across geographies
• Enhanced brand recognition and loyalty
• Secured market entry position with the Nigerian, Ugandan and Kenyan markets
• Launched innovative Oil-in-Action programme that delivered additional revenue whilst also fighting counterfeit products in Africa and Turkey
• Achievements: Launched new & modified GTX products in Italy, Germany, Turkey, Greece, Spain, Russia, Kazakhstan and Ukraine generating $4,1m incremental GM

• Managed brand development of the ff brands - Velvaglo, Nuroof, Woodcare, Specialist range of paints, Super Universal Enamel, Surecoat, Paramount, Crown, Buffalo paint & colourants, waterproofing, MasterDecorators)
• Developed and implemented a 2010 strategy for sourcing infrastructure business for Plascon
• Developed a Black Diamond plan and activated seeding paint into the townships commencing with those in the Gauteng region
• Communication & PR campaigns around brands, CSI and Enterprise Development
• Developed and implemented a PR plan for the business for all flagship brands such as Double Velvet, Cashmere, Suede, Wall & All, Micatex, Nuroof and Velvaglo and included in this are added value services such as Living Concept store, Colour system and Decorex
• Achievements: Achieved 13.4% uplift of sales of paint brands

• Communication campaigns for Brand SA in the US, UK, Eurozone and the Far East countries
• Developed a marketing and business plan for global market for Brand SA
• This included correctly defining the universe of South Africa's target audience
• Enhanced South Africa's brand image through strategic media engagement
• Economic and political understanding of the country and its competitors - India, China, Czech Republic, Poland, Russia and Brazil
• Achievements: Launched first in Europe 3D advertising for Brand SA during the lead up including the World Cup 2006 programme

• Formulate, direct and coordinate marketing activities for Simba & Lays brands
• Identify, develop or evaluate marketing strategy for Simba, Niknaks and Lays
• Relaunched Ghost Pops into the market
• New product launches for Simba Great Tastes of SA in celebration of 10 years of democracy
• Drove great promotional campaigns such as Tazos that relied on pester power marketing
• Reshaped the emerging market strategy through the development work of the following brands - Busters 40g snacks, Simba Cheese Puffs and Simba Shapes licensing through Disney for Barbie & Spiderman
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Achievements: Arrested the lack of profitability (improved ROI) of Niknaks balers (22g bags) which contribute to almost half (in kg terms) to the 2nd biggest snack brand in SA

• Brand Health Management, ATL campaigns, Packaging and Product Management, Media & PR Management, Project Management, Budget Management (+/- R25m)
• Market Research, Sales Management, Use of research tools - Nielsen, BMI, Consumer behavior
• Achievements: Supported the launch of Dooleys & Solantis realising 16% growth in AFB market

• Wholesaling
• Key Account Management
• Building small customers
• Supervision of Field Merchandisers & Marketers
• Promotion Implementation
• Sales Reporting
• Management of +/- 300 lines of tea, margarine, soups, sauces, cheese and oil
• Achievements: Expanded the wholesale market realising 21% growth

• Financial Aid Counselling
• Bursary, Loans and Scholarship Administration
• Liaising with financial aid companies -overseas donor agencies, banks for loans and local bursary communities
• Assisted with financial aid sourcing in the Bridging programme for disadvantaged students
• Achievements: Sourced international funding for overseas scholarships for students