PALESA NTSABA
Midrand
Summary
Driven professional with 6 years of experience in events management, eager to leverage background to launch career in events planning. Strong customer service, organisation and time management skills. Accomplished in providing best-in-class service to clients.
Overview
15
15
years of professional experience
Work History
Event & Project Traffic Manager
Rusco Experiential
Johannesburg
04.2018 - Current
- Planned, organized, and executed experiential events.
- Identifying properties for brands to show up or live in.
- Engaged clients to understand requirements, and handled contract signing, fee collection, and event booking activities to facilitate event planning.
- Managed and created creative marketing and sales strategies, designing to increase sales, awareness and customer retention
- Manage the execution of marketing campaigns, ensuring they are delivered on time and within budget.
- Led event marketing activities by crafting promotional materials, social media adverts, and monitoring KPIs.
- Collaborate with clients to understand event objectives and vision.
- Develop event concepts, themes, and designs to create unique and memorable experiences.
- Created a strategy and overall brand direction.
- Develop a major events strategy/model, a national events plan, and calendars.
- Presented the event plan, which included the consumer journey, mock-ups, and renders for client approval.
- Maintained close communication with clients and sought solutions for problems, achieving event goals, and mitigating service issues.
- Sourced and booked all requirements for events, including budget catering, furniture hire, shuttles, entertainers, photographers, and speakers.
- Arranged venues, scheduled catering services, and organized the guest list to comply with logistics and produce a seamless execution of the event.
- Create and manage budgets, ensuring events are cost-effective.
- Source and negotiate with vendors, venues, and suppliers.
- Create an event production schedule, including setup, production, and breakdown.
- Brief, activity plan, production, execution, evaluation of major flagship events, and brand experiences.
- Managed onsite teams' operations, sourced materials, and handled problems and feedback from clients, promoting a positive brand image.
- Target setting, tracking, correction, evaluation, and learning in the event feedback report.
- Assessed event success and uncovered opportunities for improvement through client feedback.
- Performed site evaluations and created cost estimates to coordinate the movement of materials and people.
- Drafting sponsorship contracts.
- Build and maintain strong, long-lasting client relationships.
- Managing hospitality properties such as Pegasus Lounge, Polo Lounge, and Decadence Lounge.
- Worked and managed projects and campaigns for SA's major brands, including Unilever, SAB, Diageo, Pernod Ricard, and Heineken.
- Facilitated team meetings and training sessions, enhancing skills, and fostering a culture of excellence within the event management team.
- Manage the flow of tasks and projects across departments, ensuring proper allocation of resources
Campaign & Marketing Coordinator
Connexit Infinite Marketing Solutions
Durban
01.2010 - 06.2018
- In 2010, I began my career as a brand promoter, representing various brands. Over time, I advanced to Connexit Infinite Marketing Solutions as a Campaign and Marketing Coordinator. In this role, I was responsible for:
- Planned, organized, and executed promotional events.
- Gathered event requirements, including venues, budgets, guest lists, catering, and event timelines through face-to-face client meetings.
- Led event marketing activities by crafting promotional materials, social media adverts, and monitoring KPIs.
- Managing, coordinating suppliers, and all event logistics; managing staff, giving full briefings; managing all pre-event planning.
- Sourced and booked all requirements for events, including entertainers, photographers, and speakers.
- Organizing bookings, recruiting potential staff, and briefing and training staff.
- Arranging staff schedules, compiling high-level feedback, and creating/compiling briefs.
- Maintained close communication with clients and sought solutions for problems, achieving event goals, and mitigating service issues.
- Developed and delivered high-profile marketing events, sourcing and managing speakers and ambassadors to best represent brand ideals.
- Assessed event success and uncovered opportunities for improvement through client feedback
- Created sales strategies to promote advertising offerings, and motivate larger deals.
- Conduct research on market trends, competitors, and consumer behavior to support the development of effective campaigns.
- Identifying and vetting new local sponsorship and earned media marketing opportunities.
- Develop event and brand experience activation toolkits by type, by size, and lead the communication and training.
- Communicate and confirm all event and activation executional plans to all stakeholders, leading up to the event.
- Liaise with the Digital and Social Media Content Manager to optimize event and activation marketing, pre-, during, and post-event.
- Plan and manage brand collateral where required to adequately represent the brand.
- Target events with the right audience profile that meets the brand target audience
- Worked and managed projects/campaigns of SA's major brands, including Unilever, SAB, Diageo, Pernod Ricard, MTN
Graphic Designer
Tevo
11.2015 - 05.2016
- Logo design, design packaging layouts, social media adverts, photography
- Created innovative design packages as part of on-brand marketing materials
- Worked with clients to define marketing and design vision for various graphic design projects
- Created design packages to drive on-brand initiatives and increase sales
- Designed new, on-brand visual elements focusing on concept and messaging
- Utilised extensive knowledge of Adobe Photoshop and Illustrator to create high-quality images
- Used Adobe InDesign to create images and layouts according to brief
- Collaborated with marketing team to brainstorm innovative and creative ideas for packaging design work
- Created graphics for signage, packaging and digital promotions using Adobe InDesign
- Managed deadlines to deliver finalised functional and aesthetic materials on time
Education
Bachelor of Arts - Brand communication
Vega school of branding
01.2014
Certificate of Higher Education - Highest grade 12
Amanzimtoti high school
Durban, KZNSkills
- Graphic design
- Project management
- Brand strategy
- Stakeholder management
- Budget development
- Strong organizational and management skills
- Problem-solving ability
- Photoshop
- Illustrator
- InDesign
- Team leadership
- Contract negotiation skills
- Crisis management
- Schedule management
- Cost estimating
- Sales and marketing strategy
- Events requirements gathering
- Managing events, start to finish
- Contract negotiations and administration
- Operations management
- Monitoring event planning trends
- Health and food service regulations knowledge
- Selling event products and services
- Event calendar management
- Corporate events planning
- Managed events start to finish
- Vendor management
- Catering coordination
References
- Tutu Ntuli, Sponsorship| Marketing, 083 745 5399
- Tshepo Mokale, Sales Manager North Metro Hybrid, 079 891 8068
- Zakhele Nxumalo, Heineken sales Manager, 082 371 2064
LANGUAGES
English
First Language
English
Proficient (C2)
C2
Xhosa
Advanced (C1)
C1
Timeline
Event & Project Traffic Manager
Rusco Experiential
04.2018 - Current
Graphic Designer
Tevo
11.2015 - 05.2016
Campaign & Marketing Coordinator
Connexit Infinite Marketing Solutions
01.2010 - 06.2018
Bachelor of Arts - Brand communication
Vega school of branding
Certificate of Higher Education - Highest grade 12
Amanzimtoti high school
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