Palesa Maseko
Visual Merchandise Manager
Mofolo North
Summary
Diligent Visual Merchandiser experienced in creating compelling displays that enhance customer experience and drive sales. Delivered impactful visual presentations through strong attention to detail, time management, and organizational skills. Demonstrated leadership and teamwork capabilities while maintaining flexibility and a proactive approach to challenges.
Overview
1
1
Language
3
3
Certifications
22
22
years of professional experience
Work History
Visual Specialist
Woolworths SA
07.2016 - 07.2024
- Achieved NQF3 certification through Woolworths and Seta
- Optimized retail space utilization by creating efficient floor plans that enhanced shopping experience for customers.
- Designed window displays that captured customer attention, resulting in higher foot traffic.
Visual Merchandise Manager
United Merchants
08.2013 - 02.2016
- Running merchandising and planning for 25 stores nationally
- Creating the visual look in stores and presenting it to the merchandise buyer
- Managing and creating a visual compelling displays in store
- Updating of merchandise displays to go with the trends and seasons
- Training visual merchandisers on merchandising of new concept stores
- Managed annual marketing calendar and developed comprehensive marketing plan
- Liaising with the Merchandise buyer manager with all the marketing strategies
- In charge of the annual marketing calendar and the marketing plan
- Designed visual merchandising concepts for stores and presented to merchandise buyer
- Managing and creating a visually compelling displays in store
- Market and do seasonal promotions that relate with the brand
- Displaying and merchandising of company stores
Visual Merchandiser
Skye Distribution
05.2010 - 03.2012
- Conceptualize, source, produce and implement productive and artistic concepts for in-store display, POS material and merchandising methods.
- Create and maintain different visual displays in strategic accounts for specific campaigns.
- Provide on the job training and motivate members of the store team to actively support the visual merchandising efforts.
- Developed visual merchandising, display, and POS signage for all footwear apparel and accessories, including preparing display materials according to store requirements.
- Devise, implement and execute effective policies, programs, manuals and procedures for visual merchandising in terms of merchandise layout management, merchandise presentation, display and selling aids and products.
- Visited stores nationally with operational teams to provide on-site training for store employees on coordinating, supervising, and implementing display and visual merchandising functions.
- Make sure store managers/owners position merchandise for maximum visibility in store and in windows.
- Participated in strategy and operational meetings to provide input and support.
- Working with the marketing co-ordinates to formulate striking marketing and advertising strategies that are practical to translate into in-store displays. Setting up a mock display according to the company's latest designs directives and then photographing this in order to create a visual merchandising pack to send to stores.
- Communicate and report effectively between head office and suppliers.
- Communicate with store owners for their co-operation and implement a training program for store sales people about design concepts, visual display standards and the proper maintenance of the overall visual display effort.
- Attend and contribute to various strategy and operational meetings as and when requested by management.
- To identify and leverage opportunities for brand visibility.
- Research current and applicable fashion events, discount sales and other gimmicks to attract customers.
Store Manager
Alice Wear (pty) Ltd
03.2002 - 03.2010
- Salespeople training
- Sales people training
- Organized merchandise displays
- Managed administrative tasks
- Designed store layout to improve customer flow and maximize product visibility
- Receiving and Distribution
- Developed project plans
- Managed stock control to ensure optimal inventory levels and reduce stockouts
- Advertising
Education
Certificate - Sales and Marketing
Damelin College
01-2011
Diploma - Intro to Computer Science
IBN Computer School
01-1999
Matric - undefined
Mncube Secondary School
01-1995
Skills
Market research
Trend analysis
Budget planning
Inventory management
Stock management
Stock control
Performance monitoring
Client relations
Stakeholder engagement
Team development
Time management
Pressure management
Team relations
Creative problem-solving
Adaptability
Inventory records
Accomplishments
- - Conceptualize, develop and implement effective policies, programs, manuals and procedures for visual merchandising.
- Conceptualize, source, produce and implement productive and artistic concepts for in-store display, POS material and merchandising methods.
- Communicate and report effectively between head office and suppliers.
- To identify and leverage opportunities for brand visibility.
- Devise, implement and execute effective policies, programs, manuals and procedures for visual merchandising in terms of merchandise layout management, merchandise presentation, display and selling aids and products.
- Responsible for the development of visual merchandising, display and POS signage for all footwear apparel and accessories, including the preparation of display materials to the requirements of stores.
- Designing and distribution of POS material to all existing clients and managing inventory of all marketing collateral.
- Visit stores nationally with operational teams to assist by providing on-sight training to stores employees and operational teams concerning the co-ordination, supervision and implementation of display and visual merchandising functions.
- Organize the visual look of the area allocated to the group's product in-store, dressing mannequins, making use of creative lighting for window displays also visiting other stores in the area to help them develop their understanding of product.
- Make sure store managers/owners position merchandise for maximum visibility in store and in windows.
- Attend and contribute to various strategy and operational meetings as and when requested by management.
- Working with the marketing co-ordinates to formulate striking marketing and advertising strategies that are practical to translate into in-store displays. Setting up a mock display according to the company's latest designs directives and then photographing this in order to create a visual merchandising pack to send to stores.
- Conceptualize creative and artistic concepts for in-store display of the group's products. Ensure these displays are regularly updated to leverage on the season of the year or annual events or current fashion trends and sales promotions.
- Communicate with store owners for their co-operation and implement a training program for store sales people about design concepts, visual display standards and the proper maintenance of the overall visual display effort.
- Provide on the job training and motivate members of the store team to actively support the visual merchandising efforts.
- Create and maintain different visual displays in strategic accounts for specific campaigns.
- Constantly conceptualize new and fresh store design ideas and display collateral to increase store profits and sales.
- Research current and applicable fashion events, discount sales and other gimmicks to attract customers.
Certification
Obtained a Visual Merchandising Certificate
Interests
I enjoy a stimulating and responsible environment, I work well within a team and independently, I am also passionate, dedicated, dependable and able to travel with excellent leadership skills
Timeline
Visual Specialist
Woolworths SA
07.2016 - 07.2024
Visual Merchandise Manager
United Merchants
08.2013 - 02.2016
Visual Merchandiser
Skye Distribution
05.2010 - 03.2012
Store Manager
Alice Wear (pty) Ltd
03.2002 - 03.2010
Matric - undefined
Mncube Secondary School
Diploma - Intro to Computer Science
IBN Computer School
Certificate - Sales and Marketing
Damelin College
4.1 Key Performances
- Design and distribution of POS material
-Conceptualize, develop and implement programs for VM
-Develop displays and POS signage
-Store visits with the operational teams
-Display and dress mannequins as per company policies
-Branding of stores using poster banners, vynil ,signage and billboards
-Setting up mock displays and designs
-Provide training to teams on merchandising displays and branding
-Formulate striking marketing and advertising strategies
Personal Details
Dependents: Two