Palesa Masakale
Marketing Enthusiast
Umhlanga
Summary
Focused on transitioning into new field, leveraging background in fast-paced marketing environment. Developed skills in strategic planning, audience segmentation, and data-driven decision-making. Seeking opportunities to apply these transferrable skills and contribute to new challenges.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
8
8
years of professional experience
Work History
Marketing Campaign Manager
Indayi Communication
10.2024 - Current
- Company Overview: Activations
- Clients: FNB, SASOL, OLA
- Provide outstanding customer service to clients
- Managing clients briefs from strategy till execution
- Quoting within client budgets
- Creating Proposals on new briefs
- Boosted brand awareness by implementing targeted marketing campaigns across various regions.
- Increased conversion rates, utilizing data-driven insights to improve campaign messaging and targeting.
- Managed vendor relationships for outsourced marketing services, ensuring timely delivery of assets and optimal results from collaborations.
- Streamlined reporting processes for better tracking of campaign performance, leading to more informed decision making.
- Collaboration with FNB Marketing Managers and Activations Managers through debriefs after campaigns to work on challenges and learnings for future campaigns and how better to track key metrics.
Client Service Manager
The Creativity Lab
02.2024 - 07.2024
- Company Overview: Events
- Developed customized service plans tailored to individual client needs, resulting in increased retention rates.
- Successfully resolved escalated client issues, restoring trust and safeguarding the company''s reputation.
- Enhanced client satisfaction by addressing concerns and providing timely solutions.
- Championed a culture of open communication within the team, fostering seamless collaboration among colleagues.
- Reduced turnaround times on client requests by streamlining work processes.
- Managed multiple projects simultaneously, ensuring timely completion and high-quality outcomes.
Senior Account Manager
Brave Group
11.2022 - 01.2024
- Company Overview: Integrated Advertising Agency
- Clients: Nedbank
- Collaborated with the creative team to come up with strategies and creative concepts for clients through digital platforms and on the ground activations
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Collaborated with Nedbank Marketing Head,Retail Head and Marketing Managers to create thought provoking campaigns for the Youth portfolio, Private Clients, Nedbank Cup and Nedbank4Me kiddies account
National Account Manager
Smollan Marketing Solutions
05.2022 - 10.2022
- Company Overview: Activations & Events
- Clients: Kellogg's, Simba, Unilever( Dove), L'Oreal, Heineken, Lipton
- Operated within budgetary constraints, participated in development of annual budget forecasts and reconciled operating budget.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Identified staff requirements and worked with human resource department to initiate recruitment and training processes.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Achieved sales targets consistently by implementing effective sales strategies tailored to individual accounts.
- Resolved complex problems to positively impact sales and business direction.
- Strengthened relationships with key clients by maintaining consistent communication and providing tailored solutions.
- Enhanced client retention rates by proactively addressing issues and offering exceptional customer service.
Area Manager
Smollan Marketing Solutions
11.2021 - 04.2022
- Developed strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Coordinated with various departments to facilitate smooth communication, enhancing operational effectiveness.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Continuously improved operational procedures through ongoing evaluation of existing practices, incorporating feedback from team members and adopting industry best practices.
- Facilitated conflict resolution among team members, promoting open communication and fostering a positive workplace culture.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
- Increased team productivity by streamlining processes and implementing more efficient systems.
- Built relationships with customers and community to establish long-term business growth.
National Operations Coordinator
Smollan Marketing Solutions
04.2021 - 10.2021
- Collaborated with area managers to evaluate needs and optimize operational plans.
- Developed strong relationships with clients, maintaining open lines of communication to promote loyalty and retention.
- Implemented troubleshooting, root cause analysis and issue resolution.
- Provided direction and guidance to internal teams in order to achieve targets.
- Reported issues to higher management with great detail.
- Enhanced customer satisfaction by resolving issues in a timely manner and providing exceptional support.
Project Supervisor
Activations- Smollan Marketing Solutions
03.2019 - 03.2021
- Cultivated a positive work environment that fostered teamwork, creativity, and productivity among all team members.
- Delivered completed projects on time by prioritizing multiple tasks.
- Monitored timelines and flagged potential issues to be addressed.
- Provided status updates for projects, delivering information to all stakeholders.
- Collaborated with cross-functional teams to achieve optimal results in a fast-paced environment.
- Achieved on-time completion of all projects by effectively delegating tasks and monitoring progress.
- Communicated deadline updates, outlined action items and offered targeted solutions to team members.
- Kept senior management well-informed by preparing and presenting project status reports.
- Analyzed project data to identify trends and areas for improvement.
Account Executive
Activations, Smollan Marketing Solutions
01.2017 - 03.2021
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.
- Identified and addressed areas for improvement in sales strategies, leading to more efficient and effective sales cycles.
- Drove successful product launches, coordinating with marketing and product development teams to ensure alignment with customer needs.
- Kept detailed records of daily activities through online customer database.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
Education
Grade 12 -
Welkom High School
Diploma - Media Studies
Boston Media House
Sandton, South Africa03-2010
Skills
- Customer Service
- Client Management
- Sales Strategies
- Project Management
- Communication Skills
- Organization Skills
- Management Skills
- Prioritization and Delegation Skills
- Campaign management
- Marketing campaign development
- Event planning
Timeline
Marketing Campaign Manager
Indayi Communication
10.2024 - Current
Client Service Manager
The Creativity Lab
02.2024 - 07.2024
Senior Account Manager
Brave Group
11.2022 - 01.2024
National Account Manager
Smollan Marketing Solutions
05.2022 - 10.2022
Area Manager
Smollan Marketing Solutions
11.2021 - 04.2022
National Operations Coordinator
Smollan Marketing Solutions
04.2021 - 10.2021
Project Supervisor
Activations- Smollan Marketing Solutions
03.2019 - 03.2021
Account Executive
Activations, Smollan Marketing Solutions
01.2017 - 03.2021
Grade 12 -
Welkom High School
Diploma - Media Studies
Boston Media House
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