Palesa Kgasane
Writer, Conceptual Copywriter, Digital Content Producer
Johannesburg,Guateng
Summary
Driven and creative individual with passion for storytelling and digital media. Possesses solid understanding of content creation and editing tools, combined with effective communication and organizational skills. Aims to produce engaging and impactful content that resonates with target audience and enhances brand visibility.
Experienced with content strategy, creation, and execution across diverse media. Utilizes storytelling and audience analysis to craft compelling narratives that engage and inform. Track record of delivering high-quality content that aligns with brand objectives and drives engagement.
Overview
7
7
years of professional experience
4
4
Languages
Work History
Freelance Content Producer and Features Writer
Conde Naste, House and Garden
02.2022 - 12.2022
- Identified gaps in existing content offerings, proposing new topics to address audience needs and interests.
- Provided support during live events coverage as needed by managing social media accounts or writing real-time updates for online audiences.
- Coordinated with freelance writers and designers, ensuring consistent quality and adherence to brand guidelines online.
- Enhanced user engagement by producing compelling and relevant content for all digital platforms.
- Edited and produced relevant content pieces according to current decor, art and culture trends.
- Developed engaging email campaigns, driving leads generation and customer retention efforts.
- Participated in Editorial meetings with the Editor and Designers to generate new content ideas for print and digital platforms.
Freelance Features Writer
SAA Sawubona In-Flight Magazine
11.2021 - 02.2022
- Interviewed key sources and experts, adding credibility and depth to written pieces.
- Worked alongside editors to craft cutting-edge content ideas, boosting readership significantly.
- Crafted persuasive opinion pieces backed by solid research.
- Wrote, edited and produced stories for Internet and digital channels.
Fashion and Beauty Retail Copywriter, Contract
Woolworths
06.2021 - 10.2021
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Increased brand awareness through the creation of compelling content for website landing pages and blog posts
Freelance Content Producer
VISI Magazine
05.2020 - 05.2021
- Conceptualized and collaborated on existing content offerings for print and online.
- Maintained a comprehensive understanding of industry trends, ensuring that produced content remained fresh, relevant, and insightful.
- Found appropriate stories and ideas for programming to engage target audiences.
- Wrote and proofread all written materials, maintaining high standards of grammar, punctuation, and style consistency. and
Conceptual Copywriter
99cents
07.2019 - 04.2020
- Researched industry trends and customer preferences to inform copywriting efforts for in-store advertising, television and radio campaigns.
- Conceptualized and wrote advertising copy according to digital trends.
- Collaborated with Art Directors and Designers to create and complete advertising campaigns.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Assisted in the casting of talent which included photographers, makeup artists and models for national campaigns
- Spear-headed commercial content alongside the Creative Director
- Crafted tailored brand messages to engage and attract the target audience effectively.
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns.
Freelance Online Editor and Features Writer
Between10and5
10.2018 - 03.2019
- Deployed analytics-driven strategies to enhance content creation effectiveness.
- Conducted thorough fact-checking procedures on all published articles, minimizing errors and enhancing credibility.
- Boosted social media engagement by creating content that appealed to targeted audiences.
- Developed a network of industry experts and writers, ensuring a diverse range of high-quality content contributions.
- Curated relevant visuals like images or videos for each article that enhanced readers'' understanding of the subject matter.
- Stayed current with industry trends and emerging technologies, adapting written content
- Oversaw multiple projects concurrently while maintaining uniformity in all published materials.
Content Producer and Features Writer
ELLE Magazine and ELLE Decoration
03.2017 - 09.2018
- Enhanced audience satisfaction by identifying content gaps and proposing targeted topics for their needs.
- Coordinated with freelance writers and designers, ensuring consistent quality and adherence to brand guidelines.
- Edited and proofread all written materials, maintaining high standards of grammar, punctuation, and style consistency.
- Maintained a comprehensive understanding of industry trends, ensuring that produced content remained fresh, relevant, and insightful.
- Assisted in video production process from pre-production planning through post-production editing stages.
- Successfully managed multiple projects simultaneously, prioritizing workload to meet deadlines and deliver high-quality results.
- Fostered strong relationships with industry influencers for potential collaborations or guest contributions to company publications.
- Monitored content performance using analytics tools, making data-driven decisions for future improvements.
- Developed engaging email campaigns, driving leads generation and customer retention efforts.
- Managed editorial calendar to ensure timely publication of new content across various channels.
- Participated in brainstorming sessions with Editorial team across digital and print platforms
- Conceptualized and curated social media posts including live event coverage, increasing audience engagement.
- Provided support during live events coverage as needed by managing social media accounts or writing real-time updates for online audiences.
- Strengthened content through proofreading and editing.
- Applied current editing and photography tools to tell great stories for written features and online content.
- Participated in meetings with producers and production crew to keep program in step with creative vision of the ELLE brands.
- Booked guests for interviews and assigned stories to manage coverage and schedule needs.
- Enhanced user engagement by producing compelling and relevant content for digital platforms.
Content Writer
VISI Magazine
Cape Town
01.2017 - 03.2017
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.
Social Media and SEO Copywriter, Contract
Superbalist
08.2016 - 02.2017
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Formatted copy to align with project-specific guidelines.
- Curated high-quality images and videos to enhance the written content.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Production Intern
Infidels Creative Agency
02.2016 - 08.2016
- Developed strong communication skills through regular interactions with supervisors, peers, and other department personnel.
- Facilitated smooth project transitions by effectively coordinating with team members..
- Assisted in the development of production schedules for timely delivery of projects.
- Identified potential new creative talent as well as relationship building with chosen talent for production of multi-media projects.
Education
Basic To Intermediate Photography And Editing
DPC Photography School
Johannesburg08-2024
Journalism And Media Studies Higher Certificate
City Varsity
Cape Town, South Africa01-2016
Bachelor of Arts - Sociology And Psychology
Rhodes University
Grahamstown, South Africa 04.2001 -
Skills
Content strategy development
Content production
Audience engagement
E-commerce content
Mobile content creation
Creative writing
Keyword research
Digital publishing
Social media content campaigns
Content scheduling
Social media marketing
Video production
Content editing
Timeline
Freelance Content Producer and Features Writer
Conde Naste, House and Garden
02.2022 - 12.2022
Freelance Features Writer
SAA Sawubona In-Flight Magazine
11.2021 - 02.2022
Fashion and Beauty Retail Copywriter, Contract
Woolworths
06.2021 - 10.2021
Freelance Content Producer
VISI Magazine
05.2020 - 05.2021
Conceptual Copywriter
99cents
07.2019 - 04.2020
Freelance Online Editor and Features Writer
Between10and5
10.2018 - 03.2019
Content Producer and Features Writer
ELLE Magazine and ELLE Decoration
03.2017 - 09.2018
Content Writer
VISI Magazine
01.2017 - 03.2017
Social Media and SEO Copywriter, Contract
Superbalist
08.2016 - 02.2017
Production Intern
Infidels Creative Agency
02.2016 - 08.2016
Bachelor of Arts - Sociology And Psychology
Rhodes University
04.2001 -
Basic To Intermediate Photography And Editing
DPC Photography School
Journalism And Media Studies Higher Certificate
City Varsity
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