Paballo Mtati

• Brand Custodian for The Iconic Group and sub-brands: Motion Icon, Social Icon, Iconic Design and Iconic Manufacturing.
• Spearheading strategic brand plans for multiple product lines to increase market share and brand awareness.
• Planning, implementation, and tracking of sales and marketing strategies to promote brand products.
• Developing and executing branding campaigns to educate target audiences on product features, benefits and values.
• Monitoring and evaluating marketing and advertising campaigns to support brand consistency and engagement.
• Creating and managing budgets to maximize brand reach and engagement.
• Creation and design of marketing copy, images, videos, emails, and sales collateral (i.e. presentations, proposals, rate cards etc.).
• Improving website visibility through development and implementation of SEO strategies.
• Coordinated with design and media teams to develop high-quality creative assets.
• Creation and management of social media campaigns to increase brand engagement (across multiple platforms).
• Managing budget allocation and resource utilization to maximize marketing ROI.
• Writing and distribution press releases to increase brand visibility.

B2B Marketing Specialist - Primary objective: Lead Generation through digital marketing campaigns. Generating high quality opportunities that result in closed sales and drive revenue growth.

• Put together strategies based on analytics to target high value leads through Paid Search and Social Media advertising campaigns.
• Report directly to Directors and are responsible for development and management of broad-based B2B marketing programs, implementation and results.
• Liaise remotely with DMX Directors (based in UK); and affiliated global offices based in USA and UK.
• Managed marketing efforts for brand position and awareness, responsible for lead generation, website development, content creation and sales collateral.
• Focused on acquiring and retaining new customers through management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, content syndication, email, social, lead nurturing, channel marketing and analytics.
• Management of company social media accounts: LinkedIn, Facebook, Twitter, Instagram, YouTube.
• Design social media strategies: copywriting and content creation, content plans and daily interaction.
• Lead management: First-call lead qualification and discovery meetings.
• Wrote and designed engaging and successful marketing, advertising and website material.
• Analyzed data from previous and current marketing campaigns to improve future results.
• Managed full-cycle marketing and advertising strategies, resource allocation and production schedule adjustment.
• Worked closely with sales team on Outbound Sales Prospecting campaigns, large-scale proposals, RFQs/RFIs, POCs and tenders.
• Coordinated with social media, public relations and other teams to execute product introductions.
• Brand custodian: Design and implementation of brand guidelines for client-facing marketing material and internal marketing.
• Design and creation of sales tools (i.e. presentation templates, proposals, scripts, product leaftlets, explainer videos).
• Increased efficiency and maximized savings by negotiating vendor contracts.
• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
• Increased social media following/activity by 214% in year, through highly-targeted campaigns.
• Increased quality of leads by average of 60% through targeted campaigns (PPC, LinkedIn), whilst achieving 3 x ROI in 2021 (sales closed from inbound leads generated through digital marketing efforts).

• As Customer Success (CX) Liason, focus was on improving customers’ experiences of in-store media solutions (background music and digital signage).
• Optimized customer support, drafting CX strategies for management to implement, and creating company presence on social media.
• Prioritized customer satisfaction through relationship building, account management, upselling & cross-selling products and services.
• Served customers by following outlined steps of service (i.e. courtesy calls to top-rated customers)
• Curated signature background music solutions and playlists to suit customer brand CIs.
• Worked with sales team to curate branded in-store customer experience solutions for large footprint retail and hospitality brands.
• Created reports and developed insights based on customer support, retention and daily operations.
• Onboarded new customers through software training.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
• Monitored company inventory to keep stock levels and databases updated.

• Develops content and directs creative execution to provide consistent, targeted, and impactful message.
• Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Designs campaigns to target specific audiences, placing emphasis and discipline on campaign performance to help with recommendations for future programs.
• Directs in-house and external graphic designers, photographers, and other media-production specialists integral to completion of marketing projects.
• Contributes ideas for new programs, researching and recommending innovative branding techniques.
• Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within business and assigned departments.
• Copywriting of all outbound marketing material: OOH Advertising, print advertising, marketing collateral (leaflets, guides), internal communication.
• Provided media training and speech-writing for media spokespersons.
• Provided hands-on advertising support for assigned departments, paying close attention to timelines.
• Worked closely with Director of Corporate Affairs, Brand Custodian and Senior Web Designer to coordinate student enrolment advertising campaigns, events.
• Acted as media liaison: working with PR agencies to create press releases, media packs and press conferences.
• Develops understanding of short- and long-term department goals and planned initiatives.
• Adjusts and communicates plan changes as necessary to ensure costs for materials, media, and labor are in line with sales potential for specific product or campaign.
• Works with leadership to take pulse of overall business activity to identify cross-marketing opportunities.
• Stays informed of developments in field of marketing and communications within industry to foster ideas and innovation.

• As Audio-visual mixer for podcast, was responsible for live streaming of show and for post production, cut and edit of video from different video sources.
• Record show, maintenance and repair of equipment , such as microphones, lighting and sound mixing equipment as, video recorders.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Oversaw daily operations to ensure high levels of productivity.
• Maintained energy and enthusiasm in fast-paced environment.
• Collaborated with producers, show hosts and guests to achieve quality content.

• Managed budgets, appointment scheduling, employee and event itineraries and accounts to improve productivity initiatives.
• Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
• Initiated timely project management within budget constraints for multi-faceted problems concerning executive leaders.
• Managed office operations while scheduling appointments for department managers.
• Maintained computer and physical filing systems.
• Prepared meeting materials and took clear notes to distribute to stakeholders.
• Coordinated special projects and managed schedules.
• Utilized client and staff feedback to maintain customer partnerships and increase revenue.
• Coached new hires on company processes while managing employees to achieve maximum production.
• Maintained CRM database with customer updates and report generation.
• Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
• Established and developed strong administrative team by delivering ongoing coaching and motivation and fostering career advancement.

• Determined readiness of written pieces, made changes and approved final versions for publication.
• Assigned various topics and story concepts to 6 writers for coverage.
• Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
• Interviewed sources to obtain vital information for stories.
• Set layouts and selected photos for stories to boost readership.
• Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
• Built productive relationships with writers, designers and other professionals.
• Prepared, rewrote and edited pieces to improve readability and impact.
• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
• Managed team of 6 writers to deliver consistent, accurate, engaging and print content.

• Covered events, wrote student-related articles & blog posts, book and film reviews.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Completed thorough research into assigned topics.
• Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
• Coordinated with subject matter experts for interviews and topic generation.
• Developed copy while maintaining brand voice and adhering to legal requirements.
• Completed accurate and polished formatting in line with publishing standards prior to submission.