Otsile Marole
Gaborone
Summary
A highly dynamic and creative Brand & Marketing Manager with over 13 years experience in strategic planning and concept development, communications (marketing and advertising), account, event and brand management. Efficient, innovative and methodical with extensive experience of supporting a sales driven organisation by helping conceptualise and develop marketing strategy and the various deliverables that support it. Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively. Now looking forward to a making a significant contribution to the marketing department of a company that offers genuine opportunities for progression.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Brand & Marketing Manager
Standard Chartered Bank
02.2018 - Current
- Reports to the Head,
- Corporate Affairs and Brand & Marketing
- Understand and support the implementation of corporate business and internal communications including media relations or interaction
- Drive visibility for the brand by leveraging the Banks platforms
- Ensure implementation of intergraded internal and external communication strategies aligned to policy guidelines and governance
- Drive and develop communication with clear understanding of the business issues to achieve organisational objectives
- Support the Country Head, Corporate Affairs and Brand & Marketing in ensuring compliance with sponsorship and donations policy in the country
- Provide strategic and tactical inputs on events marketing as an integrated part of the marketing function
- Leverage use of consumer, competitor and research insights to provide through leadership in formulation of marketing strategy
- Design and execute brand specifications (brand positioning and architecture to reinforce the overall Standard Chartered brand positioning in the country
- Work with the various creative and media agencies to ensure effective and cost worthy ATL and BTL communication
- Deliver on the Digital Marketing agenda for the country and Group.
Regional Marketing and Communications Manager, Manager
Choppies Enterprises Limited
05.2014 - 01.2018
- The Position reports directly to the Chief
- Executive Officer and below is a brief overview
- Manage Marketing Teams in all the countries that Choppies trades including in Botswana, South Africa, Zimbabwe, Zambia, Tanzania and
- Kenya
- Manage the Marketing staff by, interviewing, selecting, Orienting and training
- Implementing Sales programs by developing field action plans
- Acting as support structure for the team by mentoring, motivating and providing required tools for the job
- Managing relations with the press and taking charge of the companies public relations including writing, captioning and editing advertorials, being
- Events including store openings, roadshows, and promotional campaigns
- Manage brand medication of the Choppies brand as it grows and control brand awareness.
Marketing Manager
Choppies Superstores
01.2012 - 02.2014
- The Position reports directly to Chief Buyer and below is a brief overview
- Developed social media marketing strategies to help brand company and increase sales.
- Worked with management team to oversee and monitor marketing strategy.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Delivered compelling sales presentations to demonstrate expert product knowledge.
Marketing Executive – Intern
Choppies Superstores
01.2010 - 02.2012
- The Position reports directly to Chief Buyer and below is a brief overview
- Researched latest trends and conducted market analysis.
- Summarized data to present results and recommendations to management.
- Kept marketing team informed of latest analytics and metrics through regular reporting.
Customer Service Clerk
William Hill
Glasgow
01.2007 - 02.2009
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
- Responded to customer questions about products and services.
- Greeted customers upon entrance and handled cash and credit transactions.
- Supported customers by phone regarding store operations, products, promotions and orders.
- Reconciled accounts, posted daily entries and conducted financial analysis.
Education
Chartered Institute of Marketing -
Oxford College of Marketing
Oxford, United Kingdom 07.2024
Bachelor of Science - Psychological Studies
University of Glasgow
Glasgow, Scotland, United Kingdom 01.2010
Advanced Level Certificate B -
Woldingham School For Girls
Surrey, United Kingdom 01.2007
GCSE Certificate A -
Woldingham School For Girls
Surrey, United Kingdom 01.2000
Skills
- 2022 CEOs Award Recipient
- 13 Years Experience in Corporate Affairs, Brand and Marketing
- Digital marketing expertise
- Marketing campaign management
- Collateral development
- Partnership Marketing
- Retail Marketing
- Brand awareness
- Social media management
- Communication skills
- Organizational skills
- Customer service
- Communication
- Critical thinking
- Strategic planning
Accomplishments
- Standard Chartered Botswana CEO Award 2022
- Africa and the Middle East Recognition Award 2022
- Standard Chartered Extended Leadership Programme (ELT) (2019 – Present) The ELT’s key mandate is to assist the Botswana SCB Executive Management with the implementation and achievement of the Bank's strategic objectives comprising of 15 of the Banks highest performing members from various functions.
Certification
- Expert Insights on Digital Marketing Training - 2020
- Reaching Customers Digitally Training - 2020
- Leveraging Social Media for Persuasive Communication - 2020
- Engagement With Virtual Reality - 2020
References
Ms Saone Balopi – Standard Chartered Bank (Head – Corporate Affairs and Brand & Marketing) +267 74 736 216
Mr Molatedi Kgotla – Choppies Enterprises Limited (General Manager – Human Resources) kgotla@choppies.co.bw +26771347638
Additional Information
- Interests and Hobbies - Content Creation, Cooking, Gardening, Reading, Spending time with the family
Timeline
Brand & Marketing Manager
Standard Chartered Bank
02.2018 - Current
Regional Marketing and Communications Manager, Manager
Choppies Enterprises Limited
05.2014 - 01.2018
Marketing Manager
Choppies Superstores
01.2012 - 02.2014
Marketing Executive – Intern
Choppies Superstores
01.2010 - 02.2012
Customer Service Clerk
William Hill
01.2007 - 02.2009
Chartered Institute of Marketing -
Oxford College of Marketing
Bachelor of Science - Psychological Studies
University of Glasgow
Advanced Level Certificate B -
Woldingham School For Girls
GCSE Certificate A -
Woldingham School For Girls
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