Phaphama Tshisikhawe
Spokesperson And Head Of Public & Media Relations
Pretoria
Summary
Accomplished communicator with a proven track record at Tshwane University of Technology, adept in developing effective strategies and leading teams to enhance public engagement. Excelled in crisis management and social media optimization, achieving significant follower growth. Skilled in computer applications and fostering teamwork, my approach has consistently improved organizational reputation and efficiency.
Overview
22
22
years of professional experience
Work History
University Spokesperson, Head of PR & Media
Tshwane University of Technology
01.2021 - Current
- Develop communication strategies: Create and implement strategies to communicate the university's message across various media platforms
- Manage media relations: Oversee media planning, including press releases, media events, and pitch materials
- Manage crisis communication: Develop and execute strategies to protect the university's reputation during a crisis
- Manage social media: Develop and oversee social media strategies to communicate with the public
- Act as the face and voice of the organization: Represent the organization at media event.
News Editor
POWER FM
01.2016 - 03.2021
- Conceptualized, pitched, assigned and monitored stories from origination to on air news.
- Maintained the radio's reputation for accuracy through rigorous fact-checking procedures.
- Managed a team of reporters and editors, ensuring timely delivery of high-quality content.
- Coordinated coverage of breaking news events, ensuring comprehensive reporting from multiple angles.
Brand & Communication Specialist
Tshwane University of Technology
01.2014 - 12.2020
- Trained employees on effective communication techniques, improving overall team performance and collaboration.
- Optimized social media presence through strategic content creation, leading to significant growth in followers and engagement rates.
- Prepared social media posts and videos with eye for viral content strategies.
- Streamlined internal communication processes for increased efficiency and employee engagement.
Head: Alumni Communication
Tshwane University of Technology
01.2009 - 01.2014
- Develop and implement strategies to engage alumni
- Create programs for alumni communications and events
- Help develop the organization's public identity
- Encourage alumni to donate to the organization
- Maintain accurate alumni records
- Use public relations skills to enhance the organization's image
- Foster a sense of community and loyalty among alumni
- Leverage alumni support and involvement to benefit the organizationSelf-motivated, with a strong sense of personal responsibility.
Intern Journalist
TUT Journalism Department
01.2008 - 12.2008
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
Campaign Manager
The Creative Counsel
01.2003 - 01.2006
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Worked with traditional media to obtain coverage of key events.
- Created grassroots campaign initiatives mobilizing support.
- Managed in-store and out-store campaigns.
Education
Ph.D. - Doctor of Business Administration
Tshwane School of Business And Society
Pretoria, South Africa 04.2001 -
Master of Science - Organisational Leadership
Tshwane School of Business And Society - TUT
Pretoria 04.2001 -
Bachelor of Arts - Journalism
School of Journalism - TUT
Pretoria 04.2001 -
National Diploma - Journalism - Journalism And Mass Communication
School of Journalism
Pretoria 04.2001 -
Skills
- Attention to detail
- Creativity
- Critical thinking
- Interpersonal skills
- Leadership
- Verbal and written communication skills
- Teamwork and collaboration
- Friendly, positive attitude
Timeline
University Spokesperson, Head of PR & Media
Tshwane University of Technology
01.2021 - Current
News Editor
POWER FM
01.2016 - 03.2021
Brand & Communication Specialist
Tshwane University of Technology
01.2014 - 12.2020
Head: Alumni Communication
Tshwane University of Technology
01.2009 - 01.2014
Intern Journalist
TUT Journalism Department
01.2008 - 12.2008
Campaign Manager
The Creative Counsel
01.2003 - 01.2006
Ph.D. - Doctor of Business Administration
Tshwane School of Business And Society
04.2001 -
Master of Science - Organisational Leadership
Tshwane School of Business And Society - TUT
04.2001 -
Bachelor of Arts - Journalism
School of Journalism - TUT
04.2001 -
National Diploma - Journalism - Journalism And Mass Communication
School of Journalism
04.2001 -
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