Onkgopotse Dickson

Communications leader with extensive experience at Avon and JTI South Africa, focusing on strategic communication and crisis management. Expertise in developing impactful narratives that enhance brand visibility and engagement through innovative campaigns. Proven ability to build strong stakeholder relationships and provide strategic counsel to C-suite executives. Committed to integrating corporate social responsibility into communication strategies to promote community engagement and sustainable practices.

First Language, C2 Proficient, C2 Proficient, B1 Intermediate, B1 Intermediate

Upon request

Awarded JTI’s 2025 Inspire, Create & Innovate Award for exemplifying visionary leadership, pioneering originality and delivering transformative organisational impact.
• Engineered a 16-percentage-point uplift in overall communications satisfaction on the annual Employee Engagement Survey by overhauling messaging frameworks, amplifying transparency and embedding continuous two-way feedback loops.
• Leveraged Top Employer certification to instil internal pride and position the HR Director as an industry thought leader through targeted internal campaigns, keynote presentations and strategic bylined articles.
• Exceeded the annual volunteer-hours target by 82%, logging 255 hours against a 140-hour goal, and accelerated mid-year CSR momentum by surpassing the 200-hour benchmark by 78% with 355 volunteer hours.
• Designed and led high-impact communication strategies that broadened reach, strengthened employee advocacy and aligned stakeholders across internal and external platforms.
• Introduced innovative communication platforms, driving a 30% increase in engagement among employees and sales representatives.
• Developed a standardised briefing template, adopted company-wide to streamline processes, ensure consistency and boost tactical efficiency.

Directed flagship collaboration projects (2019–2020), delivering 30 million PR impressions, top-tier Influencer Voice Impact scores and record-breaking social engagement.
• Secured and implemented robust external collaboration platforms to amplify Avon’s tentpole innovations, elevating campaign visibility and resonance.
• Received multiple project-level accolades: Project of the Year (2022, 2023), three-time Project of the Quarter (2021) and On-the-Spot Award (2019).
• Played a key role in product success, securing four Avon and two Justine wins at the 2024 Beauty Awards and orchestrating the David Tlale × Avon media launches with AVEs of up to 30 million.
• Scaled CSR visibility through strategic media and NGO partnerships, driving major event participation and revenue growth—iThemba Walkathon ticket sales rose by 50%.
• Built a loyal digital community, boosting sales representative Facebook engagement by 60% and maintaining a 98% positive media-sentiment rating.