Ondela Simakuhle
Senior Manager, Marketing
Johannesburg
Summary
Seasoned product marketing and digital manager offering over 10 years of related experience, results-driven approach and dedication to achieve remarkable marketing results. Leads specialist teams, projects and campaigns for new and acquired customers. Proven skills in increasing customer engagement and business visibility online through successful SEO approaches. Experienced in developing effective marketing initiatives utilizing traditional and digital marketing strategies. Excellent analytical and decision-making abilities. Achievements include developing, growth marketing tactics to drive product revenue growth.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Senior Digital & Multi Channel Engagement Manager
Boehringer, Ingelheim
Johannesburg
01.2020 - Current
- Strong experience leading both strategic developmental and tactical execution of content related projects.
- Led large budget go-to-market plans of consumer products, utilizing an omni channel approach to improve customer experience.
- Extensive experience in agency and third party vendor management.
- Established e-Commerce capability for customer-facing product offering, resulting in +40% increase in revenue within its first year.
- Owned and drove execution of content strategy across traditional and digital channels.
- Led company-wide lead generation strategy to drive customer acquisition, support customer segmentation project to improve value propositions and customer retention rate.
- Prepared monthly reports to track growth and success rates of all marketing campaigns - often distilling marketing analytics and data to business executives.
- Strong knowledge of SEO principles and experienced with GA360 to measure website performance.
- Identified thought leaders and partner influencers to promote and engage in brand activities through tactical content executions.
- Scaled internal digital team of experts to support business needs.
- Experience managing and mentoring cross-functional teams.
- Entrepreneurial and start-up mentality, with proven ability to navigate complex organizations.needs.
Global Content and Community Manager
Luno
Cape Town
09.2019 - 01.2020
- Established a new strategic overview across marketing channels
- Overseeing global product marketing activity including paid advertising and regional content planning, audience segmentation and campaign performance tracking.
- Cross functional collaboration with customer success specialists, engineers and design teams to effectively drive customer satisfaction.
- Quality assurance and approval of all marketing collateral for South Africa, Kenya, UK and Singapore.
- Streamlined operations by communicating efficiently with product team, keeping monthly data and marketing performance records, budget management and fostering internal collaboration.
- Maintained productivity objectives by leveraging hands-on leadership abilities to effectively direct 4 person team.
- Created departmental briefing processes to streamline and improve productivity and efficiency of Social Media Content team.
Group Account Manager
Sanlam Investments, Cape Town
Cape Town
10.2018 - 08.2019
- Created effective, strategically-sound and innovative marketing communications plans.
- Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
- Developed all digital collateral for the Group including social media assets, email marketing, web landing pages, blogs and industry white-papers.
- Event and conference management, including real-time content creation and distribution (live tweeting)
- Fostered long-term relationships with customers through effective email communication resulting in consumer loyalty, increased retention rate and expanded client base.
- Championed customer needs to internal teams, advocating for product needs and objectives to achieve targets and maximize satisfaction with company service.
- Increased organic Facebook follower growth by 22%.
- Managed execution of pay-per-click and oversaw SEO content delivery.
- Website, CMS management and daily monitoring of performance using Google Analytics.
- Website and CMS management and daily monitoring.
Digital Marketing Consultant
Old Mutual, Cape Town
02.2016 - 09.2018
- Coordinated mailings, marketing materials, and website content.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Developed community management process for complaint escalations
- Event and sponsorship content producing
- Customer journey mapping and audience segmentation
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
Journalism Intern
SABC
Port Elizabeth
11.2012 - 02.2013
- Confirmed veracity of 5+ articles weekly, communicated with journalists and interviewed subjects to gather details.
- Content editing and proofing with quick turn-around times for delivery.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Implemented digital and web-first SEO writing
- Collected data from various sources to determine facts and opinions and fashioned into cohesive story for daily television broadcast.
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Digital publishing on Wordpress utilizing SEO keywords.
Education
BA - Film, Media, Film Studies
University of Cape Town, and Yellow School
01.2012 - 12.2015
Marketing Strategy Certificate - Digital Marketing
University of Stellenbosch
02.2016 - 05.2016
Marketing Strategy
Stellenbosch School of Business
08.2017 - 10.2017
Skills
Customer ServiceTime Management
Team Leadership
CommunicationMedia PlanningData AnalysisDigital Marketing Strategy
Content StrategyPaid MediaEmail MarketingSocial MediaSEOWebsite and CMS Management
Product Marketing Strategy
Additional Information
ACCOLADES
- Mail and Guardian Top 200 South Africans 2019 Johannesburg Listed as one of 200 influential South Africans under 35. Category: Arts and Entertainment.
- Next Gen Award: Most Viral Campaign Cape Town Gold award for conceptual and execution on Old Mutual's On The Money: Financial Education campaign.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
In all situations, aim too fail forward. Not to fail, period.
Timeline
Senior Digital & Multi Channel Engagement Manager
Boehringer, Ingelheim
01.2020 - Current
Global Content and Community Manager
Luno
09.2019 - 01.2020
Group Account Manager
Sanlam Investments, Cape Town
10.2018 - 08.2019
Marketing Strategy
Stellenbosch School of Business
08.2017 - 10.2017
Marketing Strategy Certificate - Digital Marketing
University of Stellenbosch
02.2016 - 05.2016
Digital Marketing Consultant
Old Mutual, Cape Town
02.2016 - 09.2018
Journalism Intern
SABC
11.2012 - 02.2013
BA - Film, Media, Film Studies
University of Cape Town, and Yellow School
01.2012 - 12.2015