Olona Mbombo-Nkoe
Social Media Manager
Johannesburg
Summary
I am a dynamic and skilled Social Media Manager with a proven ability to build, engage and retain thriving online communities. Experienced expertise in analysing social media data in order to extract constructive insights and recommendations. Proficient in Brand Storytelling and am passionate about Digital Marketing. "Ask not what you can sell. Ask how you can help" is a mantra that guides my marketing strategy. Optimistic about the role and development of Artificial Intelligence because leveraging the potential of simulative technology can transform the way brands connect, understand and engage with audiences.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Social Media Officer
Ubongo International
11.2021 - Current
- Successfully managed online community
- Created and curated content to engage online community and build brand presence
- Successfully accomplished KPI targets and goals
- Collaborated closely with marketing director to drive digital marketing strategy creation and execution
- Developed monthly social media reports
Social Media Manager
Prime Pixels
10.2020 - 11.2021
- Developed and implemented social media strategies that aligned with clients' business goals
- Managed social media accounts for brands, including creating and scheduling posts, responding to comments and messages, and tracking analytics
- Monitored and managed customers' brands across major social networks.
Weekend Editor and Social Media Coordinator
Africa New Media Group
08.2019 - 11.2019
- Tracked customer engagement and feedback to optimize social media strategies
- Engaged daily with community using posts, stories and tweets
- Developed stories and content ideas, considering reader and audience appeal
- SEO writing including link building.
Freelance Content Writer
Kagiso Media
08.2017 - 12.2017
- Maintained consistent brand voice across all digital platforms
- Created factually-correct articles, posts and other written content
- Developed new approaches and ideas to improve content strategy
- Crafted detailed, search engine optimized and relevant content for Jacaranda and East Coast Radio websites.
Internal Corporate Communications Intern
South African Air Force, Pretoria Headquarters
05.2017 - 09.2017
- Developed and edited content for internal publications, such as newsletters, email blasts, and website articles
- Supported development and execution of internal communications campaigns
- Performed with other departments to ensure that internal communications are aligned with Air Force goals and objectives
- Assisted with special projects as assigned
- Served as liaison between Air Force and external stakeholders.
Education
Certificate - Digital Marketing Strategies: Data, Automation, AI & Analytics
The Kellogg School of Management at Northwestern University
Evanston, IL 03.2023 - Current
Honours - Media Studies
University of Witwatersrand
Johannesburg, Gauteng 01.2016 - 05.2016
Bachelors - International Relations and Media & Writing
University of Cape Town
Cape Town, Western Cape 01.2013 - 05.2015
Skills
Social Media Strategy
Community Management
Content scheduling
Video Editing
Visual storytelling
Campaign Management
Personal Information
Willing To Relocate: Anywhere
Timeline
Certificate - Digital Marketing Strategies: Data, Automation, AI & Analytics
The Kellogg School of Management at Northwestern University
03.2023 - Current
Social Media Officer
Ubongo International
11.2021 - Current
Social Media Manager
Prime Pixels
10.2020 - 11.2021
Weekend Editor and Social Media Coordinator
Africa New Media Group
08.2019 - 11.2019
Freelance Content Writer
Kagiso Media
08.2017 - 12.2017
Internal Corporate Communications Intern
South African Air Force, Pretoria Headquarters
05.2017 - 09.2017
Honours - Media Studies
University of Witwatersrand
01.2016 - 05.2016
Bachelors - International Relations and Media & Writing
University of Cape Town
01.2013 - 05.2015
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