Personal Profile Driven Doctoral Researcher and affordable housing finance subject matter expert. I have successfully written and published affordable housing finance research works in reputable journals and conferences. I’m skilled in quantitative and qualitative research using tools like Microsoft Excel, SPSS, Atlas Ti, and Tableau for data analysis and reporting. Driven Content Manager proficient in SEO, HTML, web design and editing. Offering Number-year background generating new Type content and managing team of Number writers. Strong image editing, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research. Industrious Marketing Specialist offering Number years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
Work History
Content Marketing Specialist
Dijitol
01.2016 - Current
Performed marketing communications-related research and continuously enhanced company's digital presence.
Created on-brand, best-in-class content, tailored to appropriate customers and built acquisition and adoption campaigns for prospects and customers.
Thought critically and broke down complex information for company leaders, customers and prospects.
Worked with vendors and developed digital assets in line with branding and best practices.
Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
Developed and managed content calendar to meet deadlines and engagement goals.
Conducted regular content audits to identify gaps and redundancies of content.
Approved, reviewed and edited content flowing to website.
Managed content distribution to online channels and social media platforms.
Maintained content marketing calendar to schedule creation and delivery deadlines.
Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
Utilized analytics and site metrics to determine areas of improvement.
Conducted research and collaborated with subject matter experts to develop accurate content.
Monitored website analytics and metrics to track content performance and identify areas of improvement.
Edited and proofread content for accuracy and readability.
Developed strategies to optimize website content for search engine visibility.
Used content management system to analyze user engagement and website traffic metrics.
Researcher
Real Estate Research, University Of Pretoria
Pretoria
03.2017 - 05.2023
Contributing to review of scientific research, methods, and reporting as a reviewer for the
Journal of African Real Estate Research
Offered external editorial and consulting to CAHF | Centre for Affordable Housing Finance in
Africa on the Housing Finance in Africa Yearbook (2021)
I contributed to the profiling and reporting for Zambia, Mauritius, Tunisia, Sudan, and South Sudan in terms of supervising data gathering and reporting methods
Achieved presenting my doctoral research at the American Real Estate Virtual Conference in 2021
Completed an extensive master’s dissertation designed to test the logit regression as an appropriate macroeconomic modelling technique for forecasting listed property prices in South
Africa & Nigeria
Effectively disseminated the dissertation results through platforms which include the Center for Affordable Housing Finance in Africa (CAHF) website, LinkedIn articles, and Research
Gate., Global Copywriting, Research, Marketing & Communication at Dijitol
Research & Data Collation: Achieved helping with data collection and reported on African property investments and financing for Estate Intel (A prop-tech start-up)
Research & Content Development: Achieved curated research and evidence-based content for more than 300 global SMEs and brands which resulted in a robust portfolio of web-based writing, white papers, newsletters, market research, and reporting for companies in more than 3 continents
Successfully facilitated 3 writing teams on content development projects, enabling me to gain 5 years of training facilitation in person and online
Achieved communication with clients and leads to evaluate their business problems, recommend solutions, provide cost estimates, and deliver specific timeframes
Effectively work with 10 clients monthly within budget to expand their communication, branding, data-driven content, and research needs.
Collaborated with leadership team to identify relevant questions and determine best methods of collection.
Gathered and organized information for research purposes.
Wrote research papers, reports, reviews, and summaries regarding Area of expertise.
Sorted data into well-organized formats and transformed into figures.
Identified sources of funding to prepare research proposals and submit funding applications.
Analyzed and interpreted patterns and trends.
Developed data collection strategies and monitored data quality for optimal research results.
Synthesized data and wrote detailed reports to present research findings to stakeholders.
Utilized statistical packages to analyze data and create visualizations.
Interpreted data analysis results to draw inferences and conclusions.
Developed research proposals, identified research objectives and created research plans.
Worked as member of integrated project team in highly collaborative work environment.
Performed accurate quantitative analysis of targeted data research, collection and report preparation.
Conducted document review, organization and quality control of data acquisition to draw relevant conclusions and direct research activities.
Property Manager
Freelancer
01.2016 - 01.2017
Achieved managing a portfolio of 10 properties and 6 owners across the Southwest of Nigeria under the leadership of a registered Estate Surveyor & Valuer (ESV
Segun Fasiku)
Effectively reported performance and managed relationships with more than 20 tenants at a time which ensured continuity, value growth, and profitability.
Monitored progress of construction and maintenance projects and notified appropriate individuals of project updates, delays, and schedule changes.
Followed up on delinquent tenants and coordinated collection procedures.
Maintained original leases and renewal documents in digital and hardcopy format for property management office.
Completed final move-out walk-throughs with tenants to identify required repairs.
Introduced prospective tenants to types of units available and performed tours of premises.
Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs, and capital improvement projects.
Monitored timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.
Developed and implemented marketing strategies to increase occupancy rates.
Communicated effectively with owners, residents, and on-site associates.
Maximized rental income while minimizing expenses through effective planning and control.
Collected and maintained careful records of rental payments and payment dates.
Kept properties in compliance with local, state and federal regulations.
Responded to Common Area Maintenance (CAM) inquiries.
Monitored and tracked payments and expenses, providing timely and accurate financial reports.
Generated leads for sales and rental properties through cold calls and referrals.
Conducted regular inspections of both interior and exterior of properties for damage.
Property Manager
Sam Akanbi Estate Surveyors
01.2015 - 01.2016
Nigeria
Successfully worked on a portfolio of more than 100 clients and 10 property owners across
Southern Nigeria representing the company in tenant-landlord engagements and effectively managed reports.
Monitored progress of construction and maintenance projects and notified appropriate individuals of project updates, delays, and schedule changes.
Followed up on delinquent tenants and coordinated collection procedures.
Maintained original leases and renewal documents in digital and hardcopy format for property management office.
Completed final move-out walk-throughs with tenants to identify required repairs.
Introduced prospective tenants to types of units available and performed tours of premises.
Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs, and capital improvement projects.
Monitored timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.
Coordinated with janitorial and engineering staff on maintenance and upkeep.
Developed and implemented marketing strategies to increase occupancy rates.
Monitored tenant behavior and implemented corrective action to maintain order in assigned properties.
Coordinated with legal counsel to resolve tenant disputes.
Communicated effectively with owners, residents, and on-site associates.
Implemented and enforced policies and procedures to maintain properties to highest standards.
Collected and maintained careful records of rental payments and payment dates.
Maximized rental income while minimizing expenses through effective planning and control.
Kept properties in compliance with local, state and federal regulations.
Responded to Common Area Maintenance (CAM) inquiries.
Monitored and tracked payments and expenses, providing timely and accurate financial reports.
Introduced and monitored effective lease renewal programs to maintain high occupancy rates.
Generated leads for sales and rental properties through cold calls and referrals.
Coordinated appointments to show marketed properties.
Education
Ph.D. Real - Estate
University of Pretoria
01.2020 - 1 2023
M.Sc. - undefined
Real Estate University of Pretoria
01.2017 - 1 2019
BSc - Estate Management
Obafemi Awolowo University
01.2008 - 1 2013
Urbanization and Inclusive Economic Growth in Africa IDEP (Certification) - African - undefined
Institute for Economic Development and Planning
Academy Diploma - Digital Marketing
Shaw
Hubspot Content Marketing training - undefined
Skills
Communicationundefined
Accomplishments
Real Estate Research Trends and Directions in Africa: Insights from the African Real Estate
Society Conferences 2011-2022 – Non-referred Abstract Accepted in the European Real
Estate Society Conference, 2023 (To be submitted to the Journal of European Real Estate
Research)
Conference Proceedings
1
A conference paper presented at the American Real Estate Society (ARES) Virtual
Conference, 2021
The Performance of The Formal Mortgage Finance Sector In
Achieving Housing Affordability in Africa
2
A conference paper presented at the African Real Estate Society (AFRES) Virtual
Conference, 2021
A Framework for Financing Housing Development and Ownership
in Africa”
3
A conference paper presented at the Asset Management Business Solution International
Conference, 2021
Macroeconomic Considerations for Incremental Housing Financing In
Sub-Saharan Africa: A Literature Review"
Professional Membership
Future Leaders of the American Real Estate Society
American Real Estate Society
Candidate Valuer, South African Council for the Property Valuers Profession African Real
Estate Society (AFRES)
Timeline
Ph.D. Real - Estate
University of Pretoria
01.2020 - 1 2023
Researcher
Real Estate Research, University Of Pretoria
03.2017 - 05.2023
M.Sc. - undefined
Real Estate University of Pretoria
01.2017 - 1 2019
Content Marketing Specialist
Dijitol
01.2016 - Current
Property Manager
Freelancer
01.2016 - 01.2017
Property Manager
Sam Akanbi Estate Surveyors
01.2015 - 01.2016
BSc - Estate Management
Obafemi Awolowo University
01.2008 - 1 2013
Urbanization and Inclusive Economic Growth in Africa IDEP (Certification) - African - undefined