Ockert Corneluis Conradie
General Manager South Africa And SADC Countries
Kempton Park
Summary
Dedicated General Manager with a commitment to delivering exceptional customer experiences to drive loyalty and repeat business. Skilled in optimizing resource allocation to meet operational demands effectively. Experienced sales leader with a strong ability to make informed decisions, plan strategically, and communicate effectively. Customer-focused with over 25 years of experience dedicated to boosting revenues and expanding profit margins. Known for successfully managing multiple projects in high-pressure settings while maintaining a keen eye for detail. Strategic planner with extensive managerial expertise, providing vision and motivational leadership to achieve organizational goals.
Overview
31
31
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
General Manager South Africa and neighbouring countries
LDV South Africa OEM Importer
01.2024 - Current
- Company Overview: New vehicle OEM/Importer business started with 2 employees from beginning to full setup. Grown to 20 FULLY operational dealers in S.A. and 3 dealer groups outside of S.A. and an additional 13 RMI service centres and still expanding.
- Ordering stock from SAIC China head office.
- Compiling Homologation reports from SAIC China.
- Managing Homologation of all new models for S.A.
- Introducing new models to E-NATIS and setting RRP.
- Setting and planning M&M codes for vehicles.
- Arranging and tracing of stock for importing.
- Setting up logistics and suppliers for importing.
- Acquiring and employing of all staff to set up LDV head office, RSM, NSM, Admin, Accounts, Parts, Warranty.
- Managing of S.A. stock country wide.
- Pricing of all vehicles for S.A. market.
- Creating, costing, and setting up Service Plans for all models.
- Aftersales department development.
- Workshop planning and setting up.
- Aftersales dealer acquisition and setup.
- Setting up Warranty systems and procedures.
- Parts stock order and planning for models and carpark.
- Parts and accessories setup and development.
- Retail dealer acquisition and development in S.A.
- RMI aftersales dealer acquisition and development in S.A.
- Retail dealer acquisition and development in neighbouring countries.
- Dealer CI development and implementation.
- All departments account and debtors’ management.
- Setting up CRM systems for county wide leads and all dealers lead feedback and management.
- Setting up dealer, fleet, corporate and government pricing for all models and sales in S.A.
- Negotiating new products with SAIC China for S.A. market.
- Dealer discussions, visits, and scoring.
- Creating and setting commissions.
- Creating and setting dealer retail incentives.
- Creating and setting up of sales campaigns and WESBANK retail offers.
- Creating sales policies and quarterly incentives.
- Tracking of daily, weekly, and monthly retail sales.
- Tracking of daily, weekly, and monthly wholesale.
- Tracking of weekly WESBANK applications.
- Planning and roll out of WESBANK campaigns.
- Managing cashflow.
- Managing Debtors and accounts.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reduced operational risks while organizing data to forecast performance trends.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reported issues to higher management with great detail.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
Approved Used Car and 2nd Tier Manager
BMW FOURWAYS
09.2022 - 12.2024
- Acquisition of profitable stock.
- Managing of aging stock.
- Reconditioning of all vehicles and controlling reconditioning expenses.
- Pricing of all prospecting vehicles daily.
- Managing profitability and department expenses.
- Reason for leaving: New challenge to start OEM and vehicle importer.
Approved Used Car and 2nd Tier Manager
BMW BEDFORDVIEW
01.2021 - 12.2022
- Acquisition of profitable stock.
- Managing of aging stock.
- Reconditioning of all vehicles and controlling reconditioning expenses.
- Pricing of all prospecting vehicles daily.
- Managing profitability and department expenses.
Used vehicle sales executive
BMW FOURWAYS
01.2022 - 08.2022
- Average of 13 vehicles sold per month.
New Vehicle Sales Manager (G M)
Autobahn BMW
01.2013 - 12.2018
- Overseeing of New, Used and 2nd Tier vehicle sales.
- Achieving and maintaining of all BMW S.A. targets, managing, and mentoring Sales Executives.
- Managing of New and Used vehicle stock, managing profitability and department expenses, maintain high VOC scores and customer satisfaction, BMW new vehicle stock controller, Maintaining BMW dealer standards audits.
- Achievements: Highest volume retailing dealer in S.A. for 5 years.
Approved Used Car Manager
Autobahn BMW
01.2011 - 12.2013
- Acquisition of profitable stock, managing of aging stock, valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles, pricing of stock, managing profitability and department expenses.
Second Tier Manager
Autobahn BMW
01.2010 - 12.2011
- Acquisition of profitable stock, managing of aging stock, valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles, pricing of stock, managing profitability and department expenses.
Service Advisor and Aftersales/Workshop Manager
Investment Cars Exotic Vehicles and Lamborghini
01.2006 - 12.2010
- Valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles.
- Managing technicians and labour sales.
Workshop Manager
Extreme 16 Exotic vehicles and all other
01.2003 - 12.2006
- Valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles.
- Managing technicians and labour sales.
- Reason for leaving: Better opportunity offered by Investment Cars.
Senior Service Advisor
Sandown Motors Mercedes-Benz
01.1999 - 12.2003
- Manage all service advisors and frontline staff.
- Resolve all critical customer issues.
Customer Liaisons Manager
Kelvin Branch Chrysler JEEP
01.2001 - 12.2002
- Manage all service advisors and frontline staff.
- Resolve all critical customer issues.
- Manage costing and cash sales.
Costing Clark and Service Advisor
Autobahn BMW
01.1995 - 12.1999
- Costing of daily job cards, Motorplan and warranty claims to BMW S.A. for payments and reconciliation.
- Reason for leaving: Offered Senior Service Advisor position.
Education
High School - English, Afrikaans, Mathematics, Geography, History, Woodwork
Kempton Park High School
01.1988 - 01.1992
National Service - undefined
South African National Service
01.1993 - 01.1994
Collage - N1, N2, Fitting and turning, Technical Drawings
Carletonville Collage
01.1994 - 01.1995
Skills
Operations management
Accomplishments
- Numerous BMW Sales Awards
- Highest Volume dealer in South Africa 5 years in a row
- Highest SCSI/VOC scores in South Africa
- Highest G. P’s in Used Vehicle Department
Dependants
3
Personal Information
- ID Number: 7406285020089
- Marital Status: Married
Timeline
General Manager South Africa and neighbouring countries
LDV South Africa OEM Importer
01.2024 - Current
Approved Used Car and 2nd Tier Manager
BMW FOURWAYS
09.2022 - 12.2024
Used vehicle sales executive
BMW FOURWAYS
01.2022 - 08.2022
Approved Used Car and 2nd Tier Manager
BMW BEDFORDVIEW
01.2021 - 12.2022
New Vehicle Sales Manager (G M)
Autobahn BMW
01.2013 - 12.2018
Approved Used Car Manager
Autobahn BMW
01.2011 - 12.2013
Second Tier Manager
Autobahn BMW
01.2010 - 12.2011
Service Advisor and Aftersales/Workshop Manager
Investment Cars Exotic Vehicles and Lamborghini
01.2006 - 12.2010
Workshop Manager
Extreme 16 Exotic vehicles and all other
01.2003 - 12.2006
Customer Liaisons Manager
Kelvin Branch Chrysler JEEP
01.2001 - 12.2002
Senior Service Advisor
Sandown Motors Mercedes-Benz
01.1999 - 12.2003
Costing Clark and Service Advisor
Autobahn BMW
01.1995 - 12.1999
Collage - N1, N2, Fitting and turning, Technical Drawings
Carletonville Collage
01.1994 - 01.1995
National Service - undefined
South African National Service
01.1993 - 01.1994
High School - English, Afrikaans, Mathematics, Geography, History, Woodwork
Kempton Park High School
01.1988 - 01.1992
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