Ockert Corneluis Conradie
General Manager South Africa And SADC Countries
Kempton Park
Summary
Dedicated General Manager with a commitment to delivering exceptional customer experiences to drive loyalty and repeat business. Skilled in optimizing resource allocation to meet operational demands effectively. Experienced sales leader with a strong ability to make informed decisions, plan strategically, and communicate effectively. Customer-focused with over 25 years of experience dedicated to boosting revenues and expanding profit margins. Known for successfully managing multiple projects in high-pressure settings while maintaining a keen eye for detail. Strategic planner with extensive managerial expertise, providing vision and motivational leadership to achieve organizational goals.
Overview
31
31
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
General Manager South Africa and neighbouring countries
LDV South Africa OEM Importer
01.2024 - Current
- Company Overview: New vehicle OEM/Importer business started with 2 employees from beginning to full setup. Grown to 20 FULLY operational dealers in S.A. and 3 dealer groups outside of S.A. and an additional 13 RMI service centres and still expanding.
- Ordering stock from SAIC China head office.
- Compiling Homologation reports from SAIC China.
- Managing Homologation of all new models for S.A.
- Introducing new models to E-NATIS and setting RRP.
- Setting and planning M&M codes for vehicles.
- Arranging and tracing of stock for importing.
- Setting up logistics and suppliers for importing.
- Acquiring and employing of all staff to set up LDV head office, RSM, NSM, Admin, Accounts, Parts, Warranty.
- Managing of S.A. stock country wide.
- Pricing of all vehicles for S.A. market.
- Creating, costing, and setting up Service Plans for all models.
- Aftersales department development.
- Workshop planning and setting up.
- Aftersales dealer acquisition and setup.
- Setting up Warranty systems and procedures.
- Parts stock order and planning for models and carpark.
- Parts and accessories setup and development.
- Retail dealer acquisition and development in S.A.
- RMI aftersales dealer acquisition and development in S.A.
- Retail dealer acquisition and development in neighbouring countries.
- Dealer CI development and implementation.
- All departments account and debtors’ management.
- Setting up CRM systems for county wide leads and all dealers lead feedback and management.
- Setting up dealer, fleet, corporate and government pricing for all models and sales in S.A.
- Negotiating new products with SAIC China for S.A. market.
- Dealer discussions, visits, and scoring.
- Creating and setting commissions.
- Creating and setting dealer retail incentives.
- Creating and setting up of sales campaigns and WESBANK retail offers.
- Creating sales policies and quarterly incentives.
- Tracking of daily, weekly, and monthly retail sales.
- Tracking of daily, weekly, and monthly wholesale.
- Tracking of weekly WESBANK applications.
- Planning and roll out of WESBANK campaigns.
- Managing cashflow.
- Managing Debtors and accounts.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed budget implementations, employee evaluations, and contract details.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reduced operational risks while organizing data to forecast performance trends.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Reported issues to higher management with great detail.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
Approved Used Car and 2nd Tier Manager
BMW FOURWAYS
09.2022 - 12.2024
- Acquisition of profitable stock.
- Managing of aging stock.
- Reconditioning of all vehicles and controlling reconditioning expenses.
- Pricing of all prospecting vehicles daily.
- Managing profitability and department expenses.
- Reason for leaving: New challenge to start OEM and vehicle importer.
Approved Used Car and 2nd Tier Manager
BMW BEDFORDVIEW
01.2021 - 12.2022
- Acquisition of profitable stock.
- Managing of aging stock.
- Reconditioning of all vehicles and controlling reconditioning expenses.
- Pricing of all prospecting vehicles daily.
- Managing profitability and department expenses.
Used vehicle sales executive
BMW FOURWAYS
01.2022 - 08.2022
- Average of 13 vehicles sold per month.
New Vehicle Sales Manager (G M)
Autobahn BMW
01.2013 - 12.2018
- Overseeing of New, Used and 2nd Tier vehicle sales.
- Achieving and maintaining of all BMW S.A. targets, managing, and mentoring Sales Executives.
- Managing of New and Used vehicle stock, managing profitability and department expenses, maintain high VOC scores and customer satisfaction, BMW new vehicle stock controller, Maintaining BMW dealer standards audits.
- Achievements: Highest volume retailing dealer in S.A. for 5 years.
Approved Used Car Manager
Autobahn BMW
01.2011 - 12.2013
- Acquisition of profitable stock, managing of aging stock, valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles, pricing of stock, managing profitability and department expenses.
Second Tier Manager
Autobahn BMW
01.2010 - 12.2011
- Acquisition of profitable stock, managing of aging stock, valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles, pricing of stock, managing profitability and department expenses.
Service Advisor and Aftersales/Workshop Manager
Investment Cars Exotic Vehicles and Lamborghini
01.2006 - 12.2010
- Valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles.
- Managing technicians and labour sales.
Workshop Manager
Extreme 16 Exotic vehicles and all other
01.2003 - 12.2006
- Valuation of all stock and trade-in vehicles.
- Reconditioning of all vehicles.
- Managing technicians and labour sales.
- Reason for leaving: Better opportunity offered by Investment Cars.
Senior Service Advisor
Sandown Motors Mercedes-Benz
01.1999 - 12.2003
- Manage all service advisors and frontline staff.
- Resolve all critical customer issues.
Customer Liaisons Manager
Kelvin Branch Chrysler JEEP
01.2001 - 12.2002
- Manage all service advisors and frontline staff.
- Resolve all critical customer issues.
- Manage costing and cash sales.
Costing Clark and Service Advisor
Autobahn BMW
01.1995 - 12.1999
- Costing of daily job cards, Motorplan and warranty claims to BMW S.A. for payments and reconciliation.
- Reason for leaving: Offered Senior Service Advisor position.
Education
High School - English, Afrikaans, Mathematics, Geography, History, Woodwork
Kempton Park High School
01.1988 - 01.1992
National Service - undefined
South African National Service
01.1993 - 01.1994
Collage - N1, N2, Fitting and turning, Technical Drawings
Carletonville Collage
01.1994 - 01.1995
Skills
Operations management
Customer relationship management
Team leadership
Project management
Staff supervision
Team building
Operations oversight
Customer retention
Quality management
Expense control
Training and development
Process improvements
Sales expertise
Accomplishments
- Numerous BMW Sales Awards
- Highest Volume dealer in South Africa 5 years in a row
- Highest SCSI/VOC scores in South Africa
- Highest G. P’s in Used Vehicle Department
Dependants
3
Personal Information
- ID Number: 7406285020089
- Marital Status: Married
Timeline
General Manager South Africa and neighbouring countries
LDV South Africa OEM Importer
01.2024 - Current
Approved Used Car and 2nd Tier Manager
BMW FOURWAYS
09.2022 - 12.2024
Used vehicle sales executive
BMW FOURWAYS
01.2022 - 08.2022
Approved Used Car and 2nd Tier Manager
BMW BEDFORDVIEW
01.2021 - 12.2022
New Vehicle Sales Manager (G M)
Autobahn BMW
01.2013 - 12.2018
Approved Used Car Manager
Autobahn BMW
01.2011 - 12.2013
Second Tier Manager
Autobahn BMW
01.2010 - 12.2011
Service Advisor and Aftersales/Workshop Manager
Investment Cars Exotic Vehicles and Lamborghini
01.2006 - 12.2010
Workshop Manager
Extreme 16 Exotic vehicles and all other
01.2003 - 12.2006
Customer Liaisons Manager
Kelvin Branch Chrysler JEEP
01.2001 - 12.2002
Senior Service Advisor
Sandown Motors Mercedes-Benz
01.1999 - 12.2003
Costing Clark and Service Advisor
Autobahn BMW
01.1995 - 12.1999
Collage - N1, N2, Fitting and turning, Technical Drawings
Carletonville Collage
01.1994 - 01.1995
National Service - undefined
South African National Service
01.1993 - 01.1994
High School - English, Afrikaans, Mathematics, Geography, History, Woodwork
Kempton Park High School
01.1988 - 01.1992