Obakeng Pholo
Business And Media Officer
Parkwood,EC
Summary
Business and Media Professional with nearly a decade of experience spanning journalism, content strategy, and grant making. Proven track record in leading editorial teams, managing cross-sector partnerships, and implementing impactful media and advocacy initiatives across Africa. Deeply committed to advancing LGBTI rights and inclusive storytelling, with a strong focus on digital transformation and equity in the media industry. Drawing from a diverse professional journey that began in frontline service roles, I bring a grounded, people-centered approach to leadership, innovation, and social change.
Overview
9
9
years of professional experience
Work History
Business and Media Officer
The Other Foundation
01.2023 - Current
- Lead grant assessments and provide strategic media and business engagement to advance LGBTI rights and inclusion.
- Spearhead collaborative media initiatives to improve representation and support for marginalized communities, particularly LGBTI people.
- Cultivate and manage cross-sector partnerships with corporate and civil society organizations to drive diversity, equity, and inclusion.
- Oversee the development, launch, and execution of strategic initiatives, including the Pink Rand project and Journalist Fund.
- Represent the organization at global convenings, panels, and stakeholder engagements to advocate for LGBTI inclusion in Africa.
Syndication Manager
The South African
01.2022 - 01.2023
- Led syndication team operations across African markets, including Zimbabwe and Tanzania, to ensure high-quality content distribution.
- Directed the Queer African Journalism and Women in Journalism programs, fostering equitable storytelling.
- Oversaw the editing and production of news articles to maintain high editorial standards and audience relevance.
- Chaired editorial meetings, focusing on trending topics, regional news coverage, and innovative content strategies.
- Established partnerships with regional and international media houses to broaden content reach and engagement.
Editor-in-Chief
The South African
01.2022 - 12.2022
- Directed the overall editorial strategy, ensuring alignment with the publication’s vision and market trends.
- Led a diverse team of writers, editors, and contributors to create compelling and relevant content.
- Oversaw the planning and execution of special editorial projects and high-impact campaigns.
- Ensured adherence to journalistic standards and ethical guidelines across all platforms.
- Managed audience growth strategies, leveraging analytics to inform editorial decisions.
Content Manager
The South African
01.2020 - 12.2021
- Planned, created, and scheduled digital content to align with the publication’s editorial calendar.
- Collaborated with cross-functional teams to ensure cohesive storytelling across digital platforms.
- Monitored audience engagement and optimized content performance using data-driven insights.
- Mentored junior writers and editors, enhancing their skills and contributions to the publication.
- Implemented content marketing strategies to drive audience growth and increase revenue.
Category Leader
The South African
01.2018 - 12.2020
- Managed specific content categories, ensuring their growth and alignment with market demands.
- Conducted competitive analysis to maintain a competitive edge in assigned categories.
- Oversaw the performance and training of writers and content contributors in key areas.
- Developed targeted content strategies to expand readership and drive engagement.
- Coordinated with marketing and social media teams to amplify category-specific content.
Media Practitioner
Procter and Gamble
01.2016 - 12.2018
- Developed and implemented media plans to support brand campaigns and maximize reach.
- Analysed media performance metrics and provided insights to optimize media spend.
- Managed relationships with media agencies and vendors to execute campaigns effectively.
- Conducted market research to identify consumer behaviour trends and inform media strategies.
- Contributed to cross-functional teams to ensure cohesive brand communication.
Education
Associate of Arts - Digital Communications And Media
AAA
Johannesburg, South Africa 04.2001 -
Associate of Arts - Media Studies
Boston Media House
Pretoria, South Africa 04.2001 -
Skills
Strategic Media Planning
Content Development and Management
Team Leadership and Mentorship
Partnership and Stakeholder Engagement
Grant Assessment and Program Management
Editorial Direction
Digital Innovation and Audience Growth
Advocacy and Inclusion Strategy
Cross-Functional Collaboration
Market and Media Analytics
Timeline
Business and Media Officer
The Other Foundation
01.2023 - Current
Syndication Manager
The South African
01.2022 - 01.2023
Editor-in-Chief
The South African
01.2022 - 12.2022
Content Manager
The South African
01.2020 - 12.2021
Category Leader
The South African
01.2018 - 12.2020
Media Practitioner
Procter and Gamble
01.2016 - 12.2018
Associate of Arts - Digital Communications And Media
AAA
04.2001 -
Associate of Arts - Media Studies
Boston Media House
04.2001 -