Nyiko Maluleke
Search Engine Specialist
Johannesburg,GP
Summary
Content-led SEO and PPC Specialist with 6+ years of experience turning search insights into strategic content plans that deliver lasting visibility and engagement. Proficient in keyword research, content mapping, and on-page optimisation that aligns with both user intent and business goals. Combines SEO best practices with high-performing PPC campaigns to maximise reach and conversion across the funnel.
Overview
7
7
years of professional experience
Work History
Digital Content Manager Freelancer
Coffee With Sophie
01.2022 - 01.2023
- Approved, reviewed and edited content flowing to website.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Managed content distribution to online channels and social media platforms.
- Conducted regular content audits to identify gaps and redundancies of content.
Digital Marketing Specialist
TD Markets
01.2021 - 01.2023
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS and Javascript development and constraints
- Reporting
- Knowledge of ranking factors and search engine algorithms
- Media planning, media strategy development, media buying, and implementing effective communication strategies
- Developing and executing paid media strategies on Google Ads
- Analysing campaign performance and optimising for maximum ROAS
- GA4, Google Tag Manager, GSC and Heatmaps
Senior SEO Specialist
Vetro Media
Johannesburg
01.2023 - Current
- Develop and execute comprehensive SEO strategies to drive organic traffic, improve rankings, and maximise visibility for key product pages and categories.
- Conduct in-depth keyword research and analysis to identify high-potential opportunities and inform content strategy.
- Track and analyse website traffic, rankings, and performance metrics using industry-leading SEO tools (e.g., GTM, GA4, GA4, GS, Ahrefs, SEMrush, Moz).
- Present findings to clients and contribute to strategic direction.
- Build and edit websites using mainstream CMSs.
- Conduct content reviews and gap analysis.
- Conduct full technical SEO audits with recommendations and implementation.
- Established a strong backlink profile by initiating outreach efforts, building relationships with influencers, and securing high-quality guest post opportunities.
- Recovered lost web traffic following algorithm updates by swiftly identifying issues and implementing effective solutions that restored ranking positions quickly.
- Provided training on best practices in SEO to team members, ensuring a unified approach across all digital marketing initiatives.
- Conducted competitor research and analysis to identify gaps in our strategy and capitalize on areas of opportunity for improvement.
- Contributed to the overall success of the company by participating in team meetings, sharing insights, and brainstorming innovative ideas for continuous improvement.
- Developed long-term SEO strategies aligned with company goals to achieve sustainable growth in organic search rankings and traffic.
- Streamlined content management processes through the implementation of efficient editorial calendars and project management systems.
SEO | Proofreader | Freelancer Digital Editor
Food For Mzansi
10.2022 - 02.2024
- Proof reading articles
- Optimising
- Editorial
- Keyword Research
- Social Media Content
- GA4
- Google Tag Manager
SEO Specialist
TMI Collective
01.2019 - 12.2022
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Spearheaded ongoing competitor analysis efforts to reveal new opportunities for growth and differentiation in the crowded marketplace.
- Managed multiple client accounts simultaneously, ensuring timely delivery of results-driven campaigns tailored to each specific business need.
- Analyzed SEO outreach goals and presented findings to marketing director.
Freelance Mid-Weight SEO Copywriter
Africa New Media Group
01.2019 - 02.2022
- Write and edit high-performing SEO content: blog posts, landing pages, category pages, product descriptions, etc.
- Collaborate with SEO specialists to ensure content aligns with search intent, keyword strategy, and conversion goals
- Update and optimise existing content based on performance data and SERP trends
- Balance creativity and SEO — your writing must be sharp, not robotic
- Conduct keyword research using tools like Ahrefs, Semrush, or SurferSEO
- Write accurate, concise meta titles and descriptions for every piece
- Review competitor content and identify improvement opportunities
- Apply content briefs and follow brand voice/tone guidelines
- Use analytics platforms (Google Search Console, GA4) to evaluate performance
SEO Copywriter
Gumtree
01.2019 - 01.2021
- Research and write long- and short-form content optimised for organic search
- Map and align content to user intent and keyword strategy
- Collaborate with SEO and digital teams on topic planning, keyword targeting, and technical requirements
- Optimise existing pages for readability, structure, and rankings
- Incorporate internal linking and meta elements (titles, descriptions, headers)
- Use tools like Google Search Console, Ahrefs, Semrush, or SurferSEO for data-driven optimisation
- Conduct content audits and competitor analysis
- Monitor content performance and recommend improvements
Copywriter
Judik Motors
01.2018 - 12.2020
- Digital Copy
- Social Media Management & Lead Generation
- Email Marketing
- Newsletters
- Keyword Research
- Optimisation
Education
Bcom Law - undefined
North West University
06.2025
Skills
- Content & Copywriting
- SEO & Content Strategy
- Paid Media
- Marketing Strategy
- Link Building
- Reporting
- SEO AUDITS
- Tracking (Google Analytics 4)
- Technical SEO
- Google Tag Manager
- Google Search Console
- Screaming Frog
- Ahrefs
- SEMRush
- Looker Studio
Personal Information
Experienced SEO & PPC Specialist with 7+ years in digital marketing, focused on driving sustainable growth through data-led strategies. I’m passionate about organic performance, scalable SEM execution, and the evolving intersection of AI and search. I stay close to the shifts—especially how AI is reshaping content, user intent, and ranking signals. My approach is collaborative: I work across teams to translate insight into action. Whether optimising for visibility or launching paid campaigns, I prioritise strategies that build real momentum—not just traffic spikes.
Certification
- International SEO, Hubspot- 12 months
- Prompt Engineering, Simple Learn
- Leadership & People Management, SEMRush - 12 months
- Mastering YouTube Search Trends and SEO, SEMRush
- Content Marketing, Hubspot - 24 months
- Digital Marketing, Hubspot - 12 months
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Collaborated with team of 10 in the development of a website migration with over 30 000 pages
Timeline
Senior SEO Specialist
Vetro Media
01.2023 - Current
SEO | Proofreader | Freelancer Digital Editor
Food For Mzansi
10.2022 - 02.2024
Digital Content Manager Freelancer
Coffee With Sophie
01.2022 - 01.2023
Digital Marketing Specialist
TD Markets
01.2021 - 01.2023
SEO Specialist
TMI Collective
01.2019 - 12.2022
Freelance Mid-Weight SEO Copywriter
Africa New Media Group
01.2019 - 02.2022
SEO Copywriter
Gumtree
01.2019 - 01.2021
Copywriter
Judik Motors
01.2018 - 12.2020
Bcom Law - undefined
North West University
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