Hi, I’m
Nwabisa Mphakalasi
Senior Marketing Lead | CM(SA), MSc GM
Johannesburg,GP
Summary
C- Suite level Marketing and Brand Executive with over 25 years of expertise in the Financial services industry.
Extensive background in developing and executing innovative brand & marketing strategies with proven track record in driving brand awareness and engagement through targeted campaigns.
Has delivered successful business growth by implementing cultural change, innovating brand strategies and exercising marketing leadership to unlock growth opportunities.
Developed go-to-market strategies by focusing on customer engagement initiatives. Skilled in identifying key business drivers while aligning objectives with consumer demands.
Successful performance in accounting and insurance organizations.
Overview
24
years of professional experience
1
Certification
4
Languages
Work History
Santam
Senior Marketing Executive
10.2021 - Current
Job overview
- Leads segment brand & marketing strategies that enhance customer engagement, successful marketing campaigns and improved retention across key insurance product offerings.
- Drives alignment between marketing initiatives and client solutions, contributing to business growth and client satisfaction.
- Collaborates with cross-functional teams to deliver the corporate growth strategy.
- Introduced data-driven insights to refine campaigns, improving conversion rates and ROI to support business growth targets.
- Implemented data-driven marketing strategies, leading to more effective targeting and improved ROI on advertising spend.
- Established rigorous performance metrics to evaluate campaign success and inform future decision-making processes.
- Manages budgets [R120 million, 2025] and resource utilization to maximize marketing ROI.
- Delivered tangible growth in 2024 & 2025 fiscal periods resulting in profits.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Executes comprehensive marketing plans that consistently achieved targets for increased revenue.
House of Impact Marketing Consulting
Director & Founder
01.2020 - 12.2022
Job overview
- Built and scaled an independent consulting practice delivering integrated marketing communications, branded merchandise, and promotional strategies.
- Partnered with clients to design tailored campaigns that boosted brand visibility and customer loyalty.
- Secured and managed multiple long-term client relationships through strong strategic and creative solutions.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Spearheaded innovative approaches to resource allocation and strategic planning.
SAICA
Project Director Marketing
11.2009 - 11.2019
Job overview
- Led the marketing & advertising function, managing a large cross-functional team and multi-million-rand budgets.
- Delivered integrated marketing campaigns that elevated brand visibility and member engagement, growing membership base.
- Introduced agile project management processes, reducing campaign time-to-market significantly by 20% over 5 years.
- Partnered with executive team to align brand strategy with organizational growth priorities.
- Identified opportunities for process improvement, implementing changes that led to increased efficiency within the organization.
- Collaborated closely with executive leadership to align organizational strategies with long-term business objectives through effective planning and execution of key projects.
- Implemented strategic project management methodologies, leading to efficient and successful project delivery.
- Oversaw budget development and financial tracking, ensuring cost-effective execution of complex projects.
Old Mutual South Africa
Senior Brand & Advertising Consultant
01.2007 - 11.2009
Job overview
- Developed and executed advertising campaigns supporting business growth, resulting in increased market share.
- Strengthened relationships with agencies and media partners to optimize spend and campaign effectiveness.
- Leveraged consumer insights and market research to inform brand positioning and strategy.
- Developed processes to continuously monitor external advertising sphere to identify and deliver relevant insights for businesses.
- Worked closely with account management teams to ensure seamless execution of campaigns from concept development to final implementation stages.
- Executed full advertising campaign and research lifecycle to completion, managing external vendors and partnering with internal stakeholders.
- Collaborated with creative teams to produce engaging advertisements for clients, resulting in increased brand awareness.
The Jupiter Drawing Room
Account Executive
03.2005 - 12.2006
Job overview
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed client portfolios and delivered integrated creative campaigns that improved client satisfaction and brand visibility.
- Managed client portfolios and delivered integrated creative campaigns that improved client satisfaction and brand visibility.
- Conducted regular account reviews, identifying areas for improvement or optimization and implementing necessary changes accordingly.
Old Mutual Employee Benefits
Brand Support Specialist
04.2002 - 09.2004
Job overview
- Collaborated with cross-functional teams to develop and implement effective support strategies.
- Provided marketing support, conducted market research, and streamlined marketing operations.
- Optimized internal workflows to expedite incident escalations, leading to faster problem-solving efforts from specialized teams.
Education
Salford University ManchesterUnited Kingdom
Master of Science from General Global Management
04.2001
University Overview
- Thesis Statement: The challenges and barriers faced by the Financial services sector to adopt, implement and integrate the SDGs into their Corporate social investments, ESG program's and Integrated reporting for the sustainability of South Africa’s economy
- Global Management, Financial stability and resilience may be significantly improved by the Sustainable Development Goals (SDGs), which urge financial institutions to adopt sustainable practices - Research Project
- Dissertation: Adoption of SDGs and ESG in Corporate South Africa.
- Study Abroad: Master's program - Salford University Business School, Manchester, UK
Marketing Association South Africa (MASA)Johannesburg, South Africa
Chartered Marketer (CM-SA) from Marketing Designation
04.2001
University Overview
- Chartered Marketer, MASA
Wits Business SchoolJohannesburg, South Africa
Management Advanced Programme (MAP) from Management
04.2001
University Overview
- Professional Development Studies: Management & Leadership, 2014
- Completed University-level Coursework: Integrated Management Practices, Wits Business school of Leadership
- Wits Alumni, Wits Business School
Salford University ManchesterCape Town, South Africa
National Diploma Marketing from Marketing Management
04.2001
University Overview
- Completed Coursework: Marketing Modules and Internship, 1999
- Completed University-level Coursework: Brand management, Advertising & Marketing, Cape University of Technology
Skills
Leadership & Strategy Brand & Communications Strategic planning & Marketing Digital media Media strategy development & Implementation Content Development strategies Performance Marketing Brand repositioning Strategic Partnerships Campaign launch & Performance Tracking & reporting Leadership & Strategy Brand & Communications Strategic planning & partnerships Digital media Performance Marketing Brand repositioning Budget Forecasting & Financial Management
Certification
CM(SA)
Timeline
Senior Marketing Executive
Santam
10.2021 - Current
Director & Founder
House of Impact Marketing Consulting
01.2020 - 12.2022
CM(SA)
11-2017
Project Director Marketing
SAICA
11.2009 - 11.2019
Senior Brand & Advertising Consultant
Old Mutual South Africa
01.2007 - 11.2009
Account Executive
The Jupiter Drawing Room
03.2005 - 12.2006
Brand Support Specialist
Old Mutual Employee Benefits
04.2002 - 09.2004
Salford University Manchester
Master of Science from General Global Management
04.2001
Marketing Association South Africa (MASA)
Chartered Marketer (CM-SA) from Marketing Designation
04.2001
Wits Business School
Management Advanced Programme (MAP) from Management
04.2001
Salford University Manchester
National Diploma Marketing from Marketing Management
04.2001