NTSIKELELO SHARNE FIGLAN
Executive, Senior Manager
Fourways
Summary
Dynamic and results-driven commercial executive with 15+ years' experience across FMCG, poultry, and telecommunications sectors. Proven track record of leading market expansion, digital transformation, and route-to-market strategies for brands like Daybreak Foods, Coca-Cola, Blue Label Telecoms, and Tiger Brands. Adept at leveraging business intelligence tools (e.g., Power BI) to drive profitable growth, optimize customer engagement, and streamline operations. Passionate about building high-performance teams and delivering sustainable results through data-driven decision-making.
Experienced with strategic planning and market analysis to guide commercial success. Utilizes leadership and team collaboration to achieve business objectives. Track record of driving market growth and fostering strong client relationships.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Chief Commercial Officer
Daybreak Foods
12.2023 - 02.2025
- Fostered a culture of continuous improvement within the commercial division, encouraging innovative thinking and embracing change as an opportunity for growth.
- Developed comprehensive go-to-market strategies for new product launches, resulting in increased market share.
- Led cross-functional teams to successfully execute high-impact business development projects.
- Implemented robust forecasting models to ensure accurate sales projections and informed resource allocation decisions.
- Negotiated key partnerships with external stakeholders, fostering collaboration and driving mutual success.
Executive: Strategy & Business Development
Daybreak Foods
01.2023 - 11.2023
- Identified new growth opportunities, including adjacent markets and new business models.
- Evaluated M&A targets and led strategic projects with enterprise PMO oversight.
- Tracked performance via balanced scorecard, improving strategic execution cadence.
Route to Market Manager
Albany Bakeries (Tiger Brands)
09.2021 - 12.2022
- Collaborated with other departments to ensure alignment of overall company goals with individual market objectives.
- Improved sales strategies with integration of data analytics, enabling more targeted and effective marketing efforts.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Route to Market Executive
Blue Label Telecoms
11.2019 - 08.2021
- Mentored junior team members, cultivating their professional development as well as contributing to overall team success.
- Optimized pricing strategies through detailed competitor analysis, resulting in enhanced profitability.
- Collaborated closely with R&D teams to identify potential innovations based on customer feedback analysis.
- Developed innovative product offerings that resonated with consumer needs, driving increased demand and market share growth.
- Enhanced brand visibility through strategic partnerships and promotional events.
Logistics Roles
Coca-Cola Beverages South Africa
01.2013 - 01.2019
- Held various roles from SHERQ Controller to Customer Engagement Manager.
- Led key account logistics, KPI alignment, and cost-saving initiatives.
- Worked well in a team setting, providing support and guidance.
- Skilled at working independently and collaboratively in a team environment.
Education
Postgraduate Diploma - Management Practices
Henley Business School
Suninghill 01.2019 - 01.2020
Bachelor of Technology - Logistics
University of Johannesburg
Johannesburg, South Africa 01.2009 - 12.2009
National Diploma - Logistics
University of Johannesburg
Johannesburg 01.2004 - 01.2008
High School Diploma -
Dinwiddie High School
Germiston 01.2003 - 12.2003
Skills
Strategic Commercial Leadership
Route-to-Market Optimization
Sales & Marketing Management
Business Development & Partnerships
Digital Trade Execution
Business Intelligence (Power BI)
Cost reductions
Operations management
Pricing strategy
Problem-solving abilities
Accomplishments
- Digitalized field sales and trade data capturing – boosting reporting accuracy by 53%
- Increased customer performance visibility through custom Power BI dashboards
- Launched WhatsApp payment platform and Ringas airtime product in lower LSM markets
- Delivered R1Billion growth in international remittance sales
- Aligned RTM with strategic priorities across FMCG and telecom sectors
Timeline
Chief Commercial Officer
Daybreak Foods
12.2023 - 02.2025
Executive: Strategy & Business Development
Daybreak Foods
01.2023 - 11.2023
Route to Market Manager
Albany Bakeries (Tiger Brands)
09.2021 - 12.2022
Route to Market Executive
Blue Label Telecoms
11.2019 - 08.2021
Postgraduate Diploma - Management Practices
Henley Business School
01.2019 - 01.2020
Logistics Roles
Coca-Cola Beverages South Africa
01.2013 - 01.2019
Bachelor of Technology - Logistics
University of Johannesburg
01.2009 - 12.2009
National Diploma - Logistics
University of Johannesburg
01.2004 - 01.2008
High School Diploma -
Dinwiddie High School
01.2003 - 12.2003
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