Ntsika Msuthu
Partnerships, Sponsorship And PR
Weltevreden Park
Summary
Dynamic and results-oriented professional with over 16 years of experience in sponsorship, brand engagement, public relations, and communications. Proven track record of developing and managing strategic partnerships to drive growth and enhance brand reputation. Adept at devising creative leverage strategies, managing contract negotiations, and delivering comprehensive brand activation plans. Strong leadership abilities combined with excellent communication and stakeholder management skills..
Overview
17
17
years of professional experience
Work History
Director of Sponsorship and Partnership
Rugby Afrique
02.2024 - Current
- Leveraged data analytics insights for informed decision-making in critical areas
- Identify and secure executive-level strategic partnerships to support the growth of rugby in Africa.
- Develop and deliver internal and external strategies.
- Focus on delivering leverage strategies and managing partnerships from contract negotiations to rights activations.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition
- Negotiated favorable contracts with vendors for reduced costs and improved service quality
- Spearheaded innovative approaches to resource allocation and strategic planning
- Optimized staff performance by designing comprehensive training programs tailored to individual needs
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals
Freelance Consultant
Self Employed
01.2023 - 02.2024
- Identify Potential Sponsors: Research and analyze potential sponsors aligned with the client's objectives, demographics, and target market.
- Develop Sponsorship Packages: Create tailored sponsorship proposals outlining benefits, opportunities, and activations to attract sponsors.
- Negotiate Contracts: Negotiate terms, financial agreements, and deliverables with sponsors to maximize value for both parties.
- Manage Relationships: Foster strong relationships with sponsors, ensuring satisfaction, fulfillment of commitments, and exploring future collaboration opportunities.
- Provide Strategic Guidance: Offer strategic advice on sponsorship strategy, branding, marketing activations, and partnership development.
- Measure and Analyze ROI: Track and analyze sponsorship performance, providing insights and recommendations to optimize future sponsorship initiatives.
Senior Manager: PR & Sponsorship
MultiChoice (DStv)
11.2019 - 10.2022
- Managed DStv’s sponsorship properties such as the DStv Premiership.
- Oversaw the delivery of contractual rights on sponsorship properties.
- Devised creative leverage opportunities to achieve company objectives.
- Built brand engagement and activation plans and strategies.
- Developed effective public relations plans and organized related initiatives.
- Managed media relations, including handling requests for interviews and statements.
- Led publicist for the DStv mass market content marketing team.
- Directed social media team to engage audiences across traditional and new media channels.
- Budget management - Driving and monitoring spend of R80 million budget to ensure delivery of results and projects.
Senior Account Director
Corporate Image
11.2017 - 10.2019
- Develop media relations strategy and plan to manage Absa Group's reputation
- Manage relationships with media platforms and journalists for sponsorship properties
- Create media interest and awareness on corporate and business projects for Absa
- Develop communication toolkits and messaging for the Absa Premier Soccer League sponsorship
- Monitor media sentiment to understand market perceptions and attitudes
- Evaluate and analyze data to ensure that sponsorship leverage is maximised
- Develop crisis communications strategies for various possible issues
- Developing agency new business pitch documents
- Facilitating and coordinating internal agency new business pitch processes.
PR Manager
Openfield Marketing
08.2014 - 10.2017
- Media liaison
- Develop communications strategies
- Develop sponsorship activation plans
- Write press releases
- Develop content for traditional media and digital use
- Manage sponsorship and rights holder relationships
- Facilitate press conferences
- Manage the reputation of organizations
- Negotiate partnerships
- Manage social media.
Associate Consultant
Africa Practice
01.2011 - 07.2014
- Coordinate interviews
- Media liaison
- Develop strategies and content
- Monitor feature opportunities
- Write feature motivations and interview motivations
- Write concept notes
- Map stakeholders
- Manage crises
- Engage and manage stakeholders.
Account Manager
Text 100 Global Public Relations
05.2007 - 12.2010
- Coordinate interviews
- Arrange press opportunities and manage media contact lists
- Manage account activities
- Compile monthly and weekly client status reports
- Monitor feature opportunities
- Write feature motivations
- Pitch interviews to journalists
- Take meeting minutes and distribute with actions
- Write press releases and advertorials
- Monitor print and electronic media
- Assist in event planning and execution
- Liaise and build relationships with media and clients.
Education
Certificate -
Cape Technikon
04.2004 - 05.2000
Sponsorship Diploma -
European Sponsorship Association
01.2021 - 11.2021
BCom Law - undefined
UNISA
01.2021 - undefined
Skills
undefined
Timeline
Director of Sponsorship and Partnership
Rugby Afrique
02.2024 - Current
Freelance Consultant
Self Employed
01.2023 - 02.2024
Sponsorship Diploma -
European Sponsorship Association
01.2021 - 11.2021
BCom Law - undefined
UNISA
01.2021 - undefined
Senior Manager: PR & Sponsorship
MultiChoice (DStv)
11.2019 - 10.2022
Senior Account Director
Corporate Image
11.2017 - 10.2019
PR Manager
Openfield Marketing
08.2014 - 10.2017
Associate Consultant
Africa Practice
01.2011 - 07.2014
Account Manager
Text 100 Global Public Relations
05.2007 - 12.2010
Certificate -
Cape Technikon
04.2004 - 05.2000
Similar Profiles
Said KarouaouiSaid Karouaoui
Ingénieur chargé de projets compte OCP at STOKVIS NORD AFRIQUEIngénieur chargé de projets compte OCP at STOKVIS NORD AFRIQUE
Wayne EnslinWayne Enslin
Supply Chain Manager at Mines d' AfriqueSupply Chain Manager at Mines d' Afrique
Nisan AbdulkaderNisan Abdulkader
Director, External Affairs & Communications at Shelter Afrique Development BankDirector, External Affairs & Communications at Shelter Afrique Development Bank