Ntombizodwa Ruth Kobuwe

Strategic Communication

• Conceptualised and developed the OHSC Integrated Marketing Communication Strategy, which was approved by the Board.
• Oversaw the successful implementation of the strategy, aligning communication efforts with organisational goals and enhancing stakeholder engagement.
• Directed impactful public awareness campaigns that significantly increased visibility and understanding of key compliance messages.
• Enhanced internal communications by introducing a regular internal newsflash, improving staff engagement and the timeliness of internal messaging.

Content Development

• Crafted high-level communication material including speeches, speaking notes, strategic concepts, and media statements for the CEO, COO, Health Ombud, and other executives to support consistent and effective messaging.

Brand Management

• Initiated and implemented a branding and visibility programme across health facilities to strengthen the OHSC’s presence and support public awareness of patient rights and regulatory accountability.

Stakeholder Relations and Management

• Cultivated and maintained strategic partnerships with key stakeholders, including government entities, peer regulators, and media, to support collaborative communication efforts.
• Designed and executed internal stakeholder perception surveys, using insights to refine messaging, enhance stakeholder confidence, and build institutional trust.
• Coordinated stakeholder webinars, facilitating dialogue between internal staff, management, and external sector partners to improve transparency and engagement.

Media and Public Relations

• Drafted strategic media statements, securing national media coverage—particularly around high-profile Health Ombud investigations (e.g., Helen Joseph Hospital, Motherwell NU Clinic).
• Proactively managed media relations, ensuring timely responses to media queries and sustained positive media presence.

Digital and Social Media

• Expanded the organisation’s digital reach by increasing social media engagement and follower growth.
• Elevated the entity’s digital footprint through the regular publication of relevant, informative content across platforms.

• Enhanced client satisfaction by delivering high-quality Marketing and Communication concepts and strategies work within deadlines.
• Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
• Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
• Enhanced brand visibility by designing and executing innovative marketing campaigns across multiple digital platforms.
• Collaborated with cross-functional teams to ensure cohesive branding and marketing strategies across all client channels.
• Managed social media ad campaigns, achieving higher conversion rates and engaging more effectively with target audiences.
• Produced comprehensive analytics reports for clients, highlighting successes and areas for improvement in their digital strategies.
• Negotiated with vendors and suppliers to reduce costs, maximizing project budgets for better resource allocation.
• Streamlined client communication processes, resulting in more efficient project timelines and increased client trust.
• Created and managed project plans, timelines and budgets.

• Organized successful trade show exhibits, ensuring professional representation of the company at industry events.
• Monitored marketing analytics to identify trends, adjust strategies as needed, and maximize return on investment.
• Produced impeccable marketing copy for website and social media outlets, writing and editing large quantities of content.
• Planned memorable corporate events that fostered team-building opportunities while promoting a positive company culture internally and externally.
• Led team of successful marketing professionals in designing promotional materials and outlining company vision.
• Supervised marketing plans and actions for product launches, public relations tasks, and trade shows.
• Liaised with the Operations Manager to manage and deliver marketing and communications plans.
• Networked with industry professionals from different companies and partner agencies to discover unprecedented marketing solutions for both domestic and international markets and audiences.
• Built and led strong presentations to promote products and build brand recognition.
• Built and facilitated design of websites and other online promotional material, supporting strategic brand placement and visibility.
• Monitored corporate social media accounts and leveraged community support to promote brand and products.
• Managed media relations for organizations to produce successful results.
• Conducted media relations and responded to media requests for information.
• Managed public relations initiatives with writing, researching and preparation of materials
• Used various social media platforms for media and outreach initiatives.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Produced and distributed brochures, newsletters and press kits.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Prepared or edited organizational publications such as employee newsletters, legislated reports for internal or external audiences.
• Coordinated media interviews with organization staff, board members and volunteers.
• Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
• Managed public relations efforts by building strong relationships with media outlets and securing positive coverage for the organization.
• Improved overall brand positioning in the marketplace by refining messaging strategy across all communication channels.

• Developed marketing and communication strategic plans to achieve organizational goals, ensuring alignment with company''s mission and vision.
• Managed the enhancement of the Department's image by ensuring effective communication and awareness of the Department's strategic objectives, mandate, and programmes
• Managed Events Management Activities
• Managed Advertising, Marketing, and Branding Activities in line with the Department's strategic objectives.
• Provided advice and guidance on the interpretation and application of the Department's Communication Strategy and Policies regarding Marketing
• Provided inputs on the compilation of the Department's Strategic Documents
• Compiled and submitted the Chief Directorate's monthly and quarterly reports

• Managed effective communication techniques, improving overall departmental performance and collaboration.
• Assisted with marketing strategy development to increase public awareness and customer engagement.
• Enhanced brand awareness by developing and executing strategic communication plans.
• Evaluated the success of communication campaigns using analytics tools, refining future strategies based on insights gained.
• Led corporate rebranding initiatives, successfully positioning the company as an industry leader within a competitive marketplace.
• Assisted with the managed public relations efforts, securing positive media coverage and strengthening brand reputation.
• Provided administrative support to senior team members.
• Liaised between departments during project-based collaborations ensuring timely delivery of high-quality outputs.
• Coordinated successful events that fostered community connections and enhanced brand visibility.
• Conducted communications audits to identify areas of improvement and develop targeted action plans.
• Communicated company promotions, products, and services to the public to increase brand awareness and overall revenue.

• Analyzed data from communications campaigns to identify areas of improvement and make necessary adjustments for future success.
• Enhanced internal communication by implementing a company-wide intranet and newsletter system.
• Coordinated event planning for conferences, trade shows, and product launches, ensuring successful outcomes and high attendance rates.
• Assisted human resources department in developing employee communication strategies that fostered a positive work environment and strong company culture.
• Streamlined public relations efforts, resulting in increased media coverage and brand awareness.
• Increased website traffic through search engine optimization techniques targeting relevant keywords related to the organization''s products or services.
• Oversaw corporate branding initiatives to ensure consistency across all materials both internally and externally facing.
• Monitored news outlets daily to stay informed on industry trends, utilizing relevant information in crafting targeted messaging strategies.
• Collaborated with design team to ensure visual elements of marketing materials aligned with brand guidelines and effectively communicated key messaging.
• Created compelling content for various channels, driving audience reach and engagement.
• Supported the organisation's programmes through public relations - writing, researching and preparation of materials
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Produced and distributed brochures, newsletters and press kits.
• Provided timely support in maintaining the company website, ensuring accurate information is accessible and up-to-date for all stakeholders.

• Championed corporate social responsibility initiatives linked to promotional activities, enhancing the company''s reputation as a socially conscious brand.
• Launched successful product activations that garnered significant consumer attention and media coverage.
• Collaborated with sales teams to design customized promotions tailored to specific client needs, resulting in improved client satisfaction rates.
• Increased customer engagement through innovative in-store events and targeted marketing initiatives.
• Boosted brand awareness by strategizing and executing promotional campaigns across multiple platforms.
• Optimized promotional budgets to ensure maximum return on investment while maintaining a high level of quality in promotional materials.
• Formed part of the team that spearheaded creative brainstorming sessions that generated fresh ideas for upcoming campaigns, fostering an innovative work environment.
• Analyzed market trends and competitor activities to identify new opportunities for promotional growth.
• Developed comprehensive post-campaign reports that detailed performance data and insights, informing future strategy decisions for the company''s promotions.
• Managed day-to-day functions of promotion and marketing departments.
• Collaborated with sales staff to plan campaigns.
• Negotiated contracts with vendors for promotional materials, securing favorable terms that benefited the business financially.

• Assisted with the developed advertising tactics and implemented new solutions for increased brand awareness.
• Provided support with conducting competitor analysis to identify gaps in the market and capitalize on untapped opportunities.
• Monitored product market and adjusted marketing plans.
• Supported the creation and implementation of external and internal communications strategies for key company initiatives.
• Collected performance data on each promotion to better plan future events.
• Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes.
• Coordinated logistics for multiple simultaneous events, ensuring smooth operations and minimal conflicts.
• Delivered comprehensive post-event reports highlighting key achievements and areas of improvement.
• Streamlined promotions process, ensuring timely execution of marketing materials for all events.
• Enhanced brand awareness through the coordination of promotional events and campaigns.

• Strengthened interpersonal skills through frequent interaction with colleagues at various organizational levels.
• Served as a liaison between various departments within the organization to ensure consistency in messaging across all channels.
• Provided administrative support to the communications department by organizing files, scheduling appointments, and managing contact databases.
• Assisted with the developing engaging content for social media platforms to increase brand visibility and enhance audience engagement.
• Gained practical experience working in a fast-paced business environment under tight deadlines while maintaining attention to detail.
• Enhanced internal communication by drafting and editing newsletters, emails, and other announcements.
• Assisted in coordinating events and meetings, ensuring smooth execution and positive attendee experiences.
• Supported public relations efforts by compiling media lists, monitoring coverage, and creating press materials.
• Contributed to the creation of marketing materials such as brochures, flyers, and presentations to promote company products or services.
• Participated in brainstorming sessions to generate creative ideas for upcoming campaigns or initiatives.
• Helped with photo and video production and performed visual and sound editing tasks.
• Supported public relations managers with writing, researching and preparation of materials