Tshiamo Tana
Vosloorus
Summary
Brand and Marketing expert with extensive experience at John Deere, specializing in content creation and strategic marketing. Demonstrated ability to boost brand awareness and customer engagement through innovative campaigns and impactful presentations. Skilled in market analysis and cultivating client relationships, leading to successful product launches and brand revitalization.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
John Deere
Boksburg, South Africa
07.2025 - 04.2026
- Conducted comprehensive market research to determine target audiences and assist in marketing optimisation.
- Participated in collaborative brainstorming sessions that generated innovative marketing ideas.
- Supported the development of engaging video and image content for various marketing channels.
- Boosted social media engagement through consistent posting and active audience interaction.
- Sourced interesting and relevant content to attract audience interest and enhance site traffic.
- Investigated competitor trends and summarised findings for supervisor review.
- Assisted in crafting compelling content for the company blog, newsletter, and website.
Marketing Assistant
Taste of Cannabis
07.2024 - 01.2025
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Updated spreadsheets with statistical, financial and non-financial information.
- Organized and executed promotional events to strengthen community relations and brand awareness.
- Enhanced customer engagement with creation of interactive online content, including quizzes and polls.
Brand and Communications Co Ordinator
Vodacom South Africa
04.2021 - 03.2023
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
Junior Brand Strategist
Penquin Advertising
11.2019 - 03.2021
- Conducted thorough market research to identify opportunities, trends, and potential challenges for the brand strategy execution.
- Overhauled outdated branding materials with a fresh design approach, boosting company image and attracting new customers.
- Spearheaded rebranding efforts that resulted in a revitalized brand identity resonating with both existing customers and new prospects alike.
- Streamlined internal processes for improved efficiency, leading to more effective branding initiatives.
- Delivered compelling presentations to executive leadership teams, securing buy-in for various brand initiatives.
- Analyzed competitor activity to inform strategic decisions for maintaining a competitive advantage within the market space.
- Collaborated with creative teams on designing visually appealing marketing collateral that aligned with the brand''s vision and tone of voice.
- Developed and executed successful product launches, resulting in increased sales and market share growth.
- Researched and evaluated potential new markets and products.
Education
Short Course - Digital Marketing
University of Cape Town
Cape Town, South Africa02-2020
Bachelor of Science - Brand Management
Vega School of Brand Leadership
Johannesburg, South Africa12-2019
High School Diploma -
Voortrekker Hoerskool
Boksburg12-2015
Technology For Non Technical Managers - Technology Management
North West University
Johannesburg, South Africa11-2023
Programme in Enterprise And Technology Management - Technology Management
North West University
Johannesburg, South Africa11-2022
Higher Certificate - Brand Building And Critical Thinking
Vega School And Brand Leadership
Johannesburg, South Africa11-2017
Skills
- Market research
- Brand awareness
- Project management
- Digital marketing
- Audience engagement
- Team collaboration
- Creative brainstorming
- Communication skills
- Brand positioning
- Campaign execution
- Brand development
- Customer service excellence
- Creative thinking
- Team leadership and supervision
- Customer engagement and interaction
- Marketing and sales strategies
- Effective communication
- Competitive analysis
- CRM management
- Presentation development
- Market analysis
- Event planning
- Customer engagement
- Strategic marketing
- Social media marketing
- Client engagement
- Data analysis
- Content creation
Software
Member Track
, 4, Upper intermediateLanguages
5
Work History
1 year , 5 months,2 years,7 months,6 months
Languages
English
Interests
- Reading blogs
- Podcasts
- Church musical director
Accomplishments
- Improved overall organization customer experience score reviews by successfully handling customer complaints and implementing monthly staff training.
- Created and developed critical toolkits to consistently exceed quality and success stories.
Timeline
Marketing Coordinator
John Deere
07.2025 - 04.2026
Marketing Assistant
Taste of Cannabis
07.2024 - 01.2025
Brand and Communications Co Ordinator
Vodacom South Africa
04.2021 - 03.2023
Junior Brand Strategist
Penquin Advertising
11.2019 - 03.2021
Short Course - Digital Marketing
University of Cape Town
Bachelor of Science - Brand Management
Vega School of Brand Leadership
High School Diploma -
Voortrekker Hoerskool
Technology For Non Technical Managers - Technology Management
North West University
Programme in Enterprise And Technology Management - Technology Management
North West University
Higher Certificate - Brand Building And Critical Thinking
Vega School And Brand Leadership