NTHATISI MAUREEN LETHAHA
Durban North
Summary
Marketing and sponsorship professional with expertise in executing integrated campaigns across various channels, including brand marketing, events, and social media. Proficient in managing sponsorship portfolios, stakeholder relationships, and campaign reporting, ensuring alignment with brand objectives and audience engagement. Experienced in leading high-profile sports sponsorship projects and activations, delivering measurable commercial impact. Highly organized and detail-oriented, capable of managing multiple projects in fast-paced environments, with a strong focus on brand visibility and event operations.
Overview
3
3
years of professional experience
Work History
Sponsorship Coordinator
Hollywoodbets
Umhlanga
04.2026 - Current
- Lead and coordinate niche sports sponsorship projects, including Loskop Marathon 2026, 4th Annual Chillies Marathon KZN 2026, Kuruman Run, Mall of the North Run, Rise FM Golf Day, and Hollywoodbets Kingsmead Stadium Golf.
- Draft sponsorship agreements and SLAs between event organisers and Hollywood Bets.
- Manage sponsorship budgets and ensure all project costs align with approved allocations.
- Liaise with Brand, Events, Activations, Social Media, and Product teams to ensure seamless campaign execution.
- Develop activation concepts that extend beyond traditional branding placements to create meaningful consumer engagement.
- Coordinate sponsorship logistics, timelines, stakeholder communication, and operational requirements.
- Ensure brand visibility is amplified through experiential activations, audience engagement, and social-first content opportunities.
- Manage brand ambassadors and assist with coordinating their content calendars.
- Liaise with Social Media and Product teams to align content with campaign objectives and sporting calendars.
- Compile weekly, monthly, and quarterly brand ambassador and sponsorship reports.
- Coordinate internal photoshoots and campaign content with brand ambassadors.
- Support the conceptualisation and execution of ambassador campaigns and launches.
- Assisted with the coordination and execution of Makazole Mapimpi's 100th cap campaign with the Hollywoodbets Sharks.
- Coordinated fan engagement concepts, halftime activations, and pre- and post-match experiential activities.
- Collaborated with social media, PR, events, and content teams to amplify campaign visibility.
- Assisted with coordinating Hollywoodbets Durban July styling requirements alongside external stylists to ensure alignment between the annual theme and Hollywoodbets' brand identity.
- Contributed creative concepts for styling and incorporating the Hollywoodbets Durban July 2026 bandana into fashion-forward looks.
- Manage the sponsorship request mailbox and stakeholder communication.
- Oversee sponsorship stock control and inventory management.
- Coordinate CSI initiatives, including Back-to-School campaigns, logistics, branding requirements, and event timelines.
- Act as an internal ticket distributor across sponsored sporting partnerships, including the Hollywoodbets Sharks and Hollywoodbets Dolphins.
- Provide ad hoc support including Sesotho and English voice-over work, script translation, event hosting, and internal campaign support.
- Resolved customer queries and problems using effective communication and providing step-by-step solutions.
- Picked up additional tasks to aid team success.
- Trained and mentored employees to maximise team performance.
Founder
Dumelang Creatives
Durban
02.2026 - Current
- Founder of Dumelang Creatives, a creative business specialising in personal styling, and makeup artistry services.
- Provide styling services for lifestyle, corporate, church, and event-related looks.
- Offer makeup artistry services with a focus on soft glam, and occasion-based makeup.
- Manage all aspects of the business including client consultations, creative direction, content creation, social media management, scheduling, and customer relations.
- Develop styling concepts and fashion-forward looks tailored to client needs, personal branding, and preferences.
Sponsorship Trainee
Hollywoodbets
Umhlanga
01.2025 - 02.2026
- Coordinated sponsorship campaigns, activations, and brand ambassador support across sports, lifestyle, and entertainment properties.
- Assisted with the execution of sponsorship events, experiential campaigns, and audience engagement initiatives.
- Supported stakeholder communication between organisers, suppliers, and internal teams.
- Assisted with sponsorship reporting, campaign administration, and operational coordination.
- Coordinated content requirements and supported social media coverage for sponsored events and ambassadors.
- Assisted with activation planning for sporting and lifestyle sponsorship properties.
- Supported campaign logistics, ticketing, accreditation, and event coordination.
- Assisted with influencer and ambassador campaign management.
- Managed complaints with calm, clear communication and problem-solving.
- Collaborated with team members to achieve target results.
- Developed excellent working knowledge of industry trends and improvements in processes.
Graduate Marketing Trainee (Rotational Programme)
Hollywoodbets
Umhlanga
02.2024 - 01.2025
- Rotated across Social Media, Sponsorship, Brand Marketing, Product Marketing, Events, and Activations departments.
- Supported the coordination and execution of integrated marketing campaigns across digital, experiential, and sponsorship platforms.
- Assisted with social media content creation, live event coverage, content scheduling, and community engagement.
- Supported influencer and ambassador campaign coordination for major campaigns, including the Hollywoodbets Durban July and the Breeders' Cup.
- Assisted with event execution and brand visibility initiatives for large-scale sporting, and lifestyle events.
- Supported product marketing campaigns during the ICC T20 Cricket World Cup through content and campaign coordination.
- Assisted with sponsorship ideation, activation concepts, and audience engagement initiatives.
- Translated Sesotho radio scripts and recorded Sesotho voice-over content.
- Contributed ideas and insights during campaign planning sessions and presentations.
- Coordinated television and radio campaigns from conceptual brainstorms to post-broadcast analysis.
- Helped teams reach ambitious sales objectives with multi-channel marketing campaigns.
- Wrote copy for advertisements, email communications and media used in advertising.
Customer Assistant
Woolworths
Durban North
04.2023 - 11.2023
- Delivered exceptional customer service in a fast-paced retail environment.
- Assisted customers with product information, promotions, and store queries.
- Handled cash transactions accurately and professionally.
- Resolved customer complaints while maintaining positive brand representation.
- Worked as team member, performing cashier duties, product assistance and cleaning.
- Provided friendly, attentive service by promptly responding to customer enquiries and processing order requests.
Education
Bachelor of Commerce Honours - Management
IIE Varsity College
Durban01-2026
Bachelor of Commerce - Marketing Management
IIE Varsity College
Durban North01-2023
Skills
- Sponsorship Coordination & Administration
- Sports & Lifestyle Marketing
- Event & Activation Management
- Brand Ambassador Management
- Campaign Coordination
- Stakeholder & Client Relationship Management
- Experiential Marketing
- Budget Tracking & Cost Management
- Social Media Coordination
- Content Planning & Scheduling
- Reporting & Performance Analysis
- Sponsorship Stock Control
- Cross-functional Team Collaboration
- Influencer & Community Engagement
- CSI Coordination
- Voice-over & Script Translation
- Canva & Microsoft 365
- Project management
- Social media marketing
- Problem-solving
- Willingness to learn
- Analytical and critical thinking
Hobbies and Interests
- Fashion Styling
- Content Creation
- Singing
- Youth Leader
- Kids Church Teacher
- Makeup Artistry
- Reading
Languages
English
Advanced
C1
Sotho
Advanced
C1
Zulu
Elementary
A2
Timeline
Sponsorship Coordinator
Hollywoodbets
04.2026 - Current
Founder
Dumelang Creatives
02.2026 - Current
Sponsorship Trainee
Hollywoodbets
01.2025 - 02.2026
Graduate Marketing Trainee (Rotational Programme)
Hollywoodbets
02.2024 - 01.2025
Customer Assistant
Woolworths
04.2023 - 11.2023
Bachelor of Commerce Honours - Management
IIE Varsity College
Bachelor of Commerce - Marketing Management
IIE Varsity College