Nthabiseng Tselapedi

Dynamic specialist in African market intelligence and customer insights with over 15 years of experience guiding multimillion-dollar organizations on market entry, growth, and competitive strategy across the continent. Expertise includes gathering and interpreting region-specific data, conducting comprehensive research, and delivering actionable insights that empower evidence-based strategic decisions. Proven track record in stakeholder engagement and lobbying to effectively influence market positioning and regulatory outcomes. Committed to leveraging deep regional knowledge to drive sustainable business success in diverse markets.

• Project Lead, Africa Ambassador Programme: Successfully spearheaded the Africa Ambassador Programme, coordinating an event attended by representatives from 15 embassies.
• International Representation: Represented the company on business trips to Senegal, Ivory Coast, Zimbabwe, and Kenya, demonstrating international stakeholder engagement and representation capabilities.
• Goodyear Regional Competitive Centre: Selected as a member of the Goodyear Regional Competitive Centre (2016).
• VWSA Naledi Award Winner (2018): Recognized for exceptional contributions to the organization.

• Monitored and evaluated the impact of decisions on Memorandums of Understanding, importer contracts, and Automotive Policy, mitigating risks through internal forums (Strategical Working Group, Africa Steerco, and Africa Board of Management).
• Developed and executed comprehensive strategic plans aligned with the organization's mission and vision.
• Conducted thorough market research to identify trends, opportunities, and threats, informing strategic decisions.
• Assessed the competitive landscape, identifying strengths and weaknesses, and formulated strategies to gain a competitive edge.
• Collaborated with finance teams to create financial models, forecasts, and budgets supporting strategic goals.
• Identified and evaluated new business opportunities, partnerships, and ventures, driving growth and diversification.
• Fostered a culture of innovation by encouraging creative thinking and initiatives leading to product or service enhancements.
• Defined key performance indicators (KPIs) and measurement frameworks to track the success of strategic initiatives.
• Upheld ethical standards and considered social and environmental responsibility in strategic decision-making.
• Provided leadership and guidance to teams executing strategic initiatives.
• Regularly reported on the progress and results of strategic plans to senior leadership and stakeholders.
• Adapted strategies based on industry trends and evolving market conditions to remain competitive.

• Technology Skills: Proficiency in EDW, SAP, Maximizer, AS400, MS Office (Word, Access, Advanced Excel, PowerPoint, Projects), Thinkcell, RStudio.
• Web/Multimedia Skills: Experience with WordPress, social media (Facebook, Instagram, Twitter), Mailchimp, Google Analytics & AI.
• Personal Attributes: Strong interpersonal skills, analytical thinking, strategic and creative problem-solving abilities.