Nozipho Khwela
Aspiring Professional Marketing Expert
Johannesburg,GP
Summary
Driven by a passion for innovative marketing, I am a final-year B.Com Digital Marketing student with hands-on experience working with small businesses to execute real-world marketing strategies. Through my freelance work, I have developed valuable skills in brand management, content marketing, strategizing, and campaign execution. As I enter my penultimate year, I am eager to apply my knowledge in a dynamic corporate environment where I can collaborate with experienced teams and access the resources necessary for further professional development. I bring fresh marketing insights, practical experience, and a strong drive to contribute to impactful campaigns. My creativity, ambition, and adaptability will enable me to thrive in fast-paced settings, and I am excited to continue expanding my skills while making a meaningful contribution to the team.
Overview
1
1
year of professional experience
8
8
years of post-secondary education
Work History
Social Media Manager & Marketing Lead
Digital Girl Diary
01.2024 - Current
- Company Overview: Start-up Company | https://www.linkedin.com/company/digital-girl-diary/
- Built and grew social media presence: Increased social media platforms' followers by 46% across Instagram, Facebook, and Twitter by consistently creating engaging, on-brand content, and maintaining an active presence
- Executed influencer campaigns: Successfully launched and managed influencer marketing campaigns, leading to a 55% increase in website traffic and a 30% growth in conversions, significantly improving brand visibility and online sales
- Content creation and scheduling: Developed, designed, and scheduled daily posts, resulting in an 75% boost in engagement rates (likes, comments, shares), and optimized posting times to increase audience reach
- Enhanced brand engagement: Built strong, loyal relationships with followers through personalized engagement, leading to an increase in direct messages, comments, and overall user interaction
- Admin & client coordination: Streamlined administrative tasks, improving workflow and communication with clients, ensuring campaigns were executed on time and aligned with client goals, ultimately contributing to a 40% improvement in client satisfaction and retention
- Analyzed and reported performance: Regularly tracked and analyzed key metrics (e.g., social media insights, website traffic), adjusting strategies that led to improvement in overall campaign performance
- Start-up Company | https://www.linkedin.com/company/digital-girl-diary/
Education
Bachelor of Commerce - Digital Marketing
Management College of Southern Africa (MANCOSA)
01.2023 - 12.2025
Bachelor of Commerce - undefined
Rhodes University
01.2017 - 12.2021
Short Courses - Social Media Management
Elevate X
Skills
Social Media Management
Content creation
Scheduling
Engagement strategies
Brand consistency
Digital Marketing Campaigns
Execution of influencer marketing campaigns
Lead generation
Marketing Strategy Development
Customer journey mapping
Accomplishments
- Ignite Programme for Student Entrepreneurs, 2024
- Completed an intensive business development and leadership program.
- Built a strong leadership foundation focused on purpose and 'why,' while gaining practical skills in critical thinking, financial management, marketing strategy, and planning to drive innovation.
- SWEEP Conference, 2023
- Participated in workshops centered on women in leadership and empowerment.
- Gained insights into gender dynamics in leadership and learned strategies to confidently navigate leadership challenges in diverse environments.
Short Courses
Social Media Management, Elevate X, 2024, Gained expertise in social media strategy, content creation, and brand management across platforms like Instagram, Facebook, and Twitter., Applied skills in data analytics and campaign optimization to enhance engagement and online presence for small businesses.
Timeline
Social Media Manager & Marketing Lead
Digital Girl Diary
01.2024 - Current
Bachelor of Commerce - Digital Marketing
Management College of Southern Africa (MANCOSA)
01.2023 - 12.2025
Bachelor of Commerce - undefined
Rhodes University
01.2017 - 12.2021
Short Courses - Social Media Management
Elevate X