Noxolo Yekela
Communications, Marketing And Sales
Summary
Achievements include dramatically improving public image for Eastern Cape Tertiary Cooperative - The SANTACO business wing through hard work and disciplined approach to managing communication strategies. Top strengths include problem solving, decision making and conflict resolution.
Overview
24
24
years of professional experience
9
9
years of post-secondary education
Work History
Public Relations Officer
Agricultural Research Council
10.2024 - Current
- Efficiently oversee marketing and communications for over 200 ARC-Department of Agriculture, Land Reform and Rural Development (DALRRD) projects.
- Market ARC-DALRRD activities, technical expertise, and information.
- Initiate efforts to establish and uphold a positive image of the ARC-DALRRD programmes, including planning publicity strategies and campaigns.
- Manage both internal and external stakeholders writing media stories, newsletters and showcasing exhibitions
- Facilitate media interviews.
- Pitch story angles to news editors and media outlets.
- Plan and execute editorial, printing, photographic and graphic design services.
- Timeous writing and publishing of press releases.
- Ensure ARC-DALRRD receives positive media coverage.
- Respond to public and press related enquiries.
- Supervise human and financial resources.
- Effectively assist in information management on the ARC-DALRRD website.
- Identify relevant exhibitions to showcase and display ARC-DALRRD products and services in collaboration with other campuses and , when necessary.
- Ensure that the annual calendar of events is aligned to the corporate calendar of events.
- Developed campaigns to increase public awareness of company and engage customers.
- Executed social media plans to create cohesive online presence - Oversee and coordinate social media and multimedia activities, ensuring timely updates on social media pages.
Director: Public Relations and Communications
Eastern Cape Transport Tertiary Cooperative Ltd
East London
09.2020 - 08.2021
- Development of Communications Strategy and policies including implementation of PR and media relations campaigns.
- Writing, proofing and uploading creative blogs to be shared on all social media platforms; Ensuring all social media platforms are managed and up to date with interesting and engaging content.
- Organise and run all PR and fundraising events; ensuring all branded materials are well-stocked; Conducting market research and identifying publicity opportunities.
- Monitoring industry news and competitor brands; Writing and releasing of press releases.
- Creating, analysing and evaluating all PR coverage; Liaising with press contacts to generate coverage; Constantly generating PR/Marketing ideas to pitch to C-Suite.
- Provide regular reports to COO and CEO regarding Media, Events & HR issues.
Marketing Manager
Eastern Cape Audio Visual Centre – a unit of Fort Hare University
09.2015 - 03.2019
- Develop marketing and communications policy for ECAVC marketing, film and business development departments.
- Advise walk ins (aspirant artists) with my In-depth knowledge of Creative industry on career advancement.
- Manage PR, Film, Business Development staff and ECAVC Records signed artists.
- Nurture and enrich all external perceptions of the company and growth of market share.
- Work autonomously to develop a variety of communications materials, including but not limited to fact sheets, special notices, and press releases for artists and record label events.
- Manage marketing budgets in accordance to PFMA.
- Client relationship management mainly UFH, ECSRAC, CCIFSA, Municipalities and event organisers.
- Mail support & general customer queries.
- Update and engage with fans and artists on social media for the signed artists and centre.
- Serve as point of contact for the media.
- Coordinate events for external audiences, including press conferences.
- Ensure brand messages are consistent.
- Engage consumers on social media.
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
- Lead all areas of content generation and production across all media platforms.
- Weekly, Monthly, Quarterly and Annual sales and marketing reports; Quarterly and Annual plans Annual strategy and their execution and marketing reports in accordance to Eastern Cape Department of Sports, Recreation, Arts and Culture.
Media and Marketing Relations coordinator
Legends Gaming Promotions: Legends Marathon and Berlin November
07.2014 - 08.2015
- Work autonomously to develop a variety of communications materials, including but not limited to fact sheets, special notices, and press releases.
- Communicate positive and negative feedback from the media/community/other outside stakeholders to the appropriate parties.
- Serve as point of contact for internal incident reporting.
- Serve as second point of contact for the media in absence of Company spokesperson.
- Coordinate events for external audiences, including press conferences.
Producer
Talk Radio 702/ CapeTalk 567
09.2008 - 12.2010
- Generate, manage and execute on-air content.
- Technical management of equipment.
- Logging and requisition of music.
- Answering of phone – Call screening – Filtering of calls that can go on air.
- Dealing with public queries.
- Managing sponsors for show features.
- Filtering of news and current affairs.
- Managing on air interviews.
- Writing relevant links and questions for on air interviews.
- Establishing relationships with relevant and newsworthy and trustworthy companies and stakeholders.
Marketing Assistant
www.ananzi.co.za
03.2008 - 09.2008
- Client relationship management.
- Mail support & general customer queries.
- Weekly Newsletter that is emailed to Ananzi customers.
- General Administrative duties.
- Monthly statistical distribution of advert performance to clients.
- Marketing management duties e.g. competitions.
- Create banners for 234x60 for Startpage left hand side.
- Pull stats from Arnostat system for sales reps.
- Spreadsheet of entrants for Startpage Lg competition.
- Update Ananzi weddings site.
- Writing the weekly newsletter.
- Invoice control.
- Stationery control and restocking.
- Maintain Contact list.
- Petty Cash control.
Presenter and Producer
Rhodes Music Radio
02.2003 - 02.2004
- Radio presenting.
- Technical management of equipment.
- Logging and requisition of music.
- Answering of phone.
- Dealing with public queries.
Presenter and Producer
SABC - CKI fm (now TruFM)
11.2001 - 01.2003
- Technical management of equipment.
- Logging and requisition of music.
- Answering of phone – Call screening – Filtering of calls that can go on air.
- Dealing with public queries.
Education
High School Diploma -
Hudson Park High School
01.2002 - 12.2002
National Diploma in Journalism - Media Production, Communications
Walter Sisulu University
South Africa 01.2011 - 04.2016
Bachelor of Technology in Journalism - Editorial Management
Walter Sisulu University
01.2016 - 05.2017
Development Communications
University of Witwatersrand
01.2021 - 06.2022
Skills
- Internal and external communications
- Management of staff and department
- Media relations
- PR and CSI
- Marketing
- Stakeholder relations
- Budget Control
- Policy development
- Strategic development
Personal Information
Driving License: Code B
Timeline
Public Relations Officer
Agricultural Research Council
10.2024 - Current
Development Communications
University of Witwatersrand
01.2021 - 06.2022
Director: Public Relations and Communications
Eastern Cape Transport Tertiary Cooperative Ltd
09.2020 - 08.2021
Bachelor of Technology in Journalism - Editorial Management
Walter Sisulu University
01.2016 - 05.2017
Marketing Manager
Eastern Cape Audio Visual Centre – a unit of Fort Hare University
09.2015 - 03.2019
Media and Marketing Relations coordinator
Legends Gaming Promotions: Legends Marathon and Berlin November
07.2014 - 08.2015
National Diploma in Journalism - Media Production, Communications
Walter Sisulu University
01.2011 - 04.2016
Producer
Talk Radio 702/ CapeTalk 567
09.2008 - 12.2010
Marketing Assistant
www.ananzi.co.za
03.2008 - 09.2008
Presenter and Producer
Rhodes Music Radio
02.2003 - 02.2004
High School Diploma -
Hudson Park High School
01.2002 - 12.2002
Presenter and Producer
SABC - CKI fm (now TruFM)
11.2001 - 01.2003
Similar Profiles
Hassan ImranHassan Imran
Intern at Pakistan Agricultural Research CouncilIntern at Pakistan Agricultural Research Council
TUMELO VINCENT RATOPOLATUMELO VINCENT RATOPOLA
Research Technician at Agricultural Research Council (ARC) - TADPResearch Technician at Agricultural Research Council (ARC) - TADP
Kholofelo MbadaligaKholofelo Mbadaliga
Legal Advisor at Agricultural Research CouncilLegal Advisor at Agricultural Research Council
Ajay DixitAjay Dixit
Asst Coordinator/Welfare Officer/Asst Public Relations Officer at Osmania UniversityAsst Coordinator/Welfare Officer/Asst Public Relations Officer at Osmania University
ERNEST AKHIDENORERNEST AKHIDENOR
Chief Liaison Officer & Public Relations Officer at Consulate General of the UAE in LagosChief Liaison Officer & Public Relations Officer at Consulate General of the UAE in Lagos