Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic
Nothando Masilela

Nothando Masilela

Stand No 5c Mkhuhlu, Hazyview

Summary

Field Marketer with proven success at Publicis, focusing on customer engagement and data analysis. Developed strategies that increased sales and conversion rates. Skilled in forming strategic partnerships and executing product promotions, resulting in enhanced brand loyalty and surpassing sales targets.

Overview

13
13
years of professional experience

Work History

Field Marketer

Publicis (Vodacom)
12.2019 - Current
  • Crafted strategies for distribution, pricing, shelving, and merchandising grounded in consumer insights.
  • Strengthened relationships with influential decision-makers to enable future sales growth.
  • Traveled across various facilities in Location to enhance sales and improve customer conversion rates.
  • Organized in-store training sessions to inform store personnel and management about products.

Brand Ambassador

The Creative Counsel (Diageo)
05.2019 - 11.2019
  • Enhanced brand visibility by ensuring consistent messaging and visuals across all promotional channels.
  • Conducted successful promotional events that engaged customers through interactive product demonstrations.
  • Partnered with store staff to drive sales by highlighting products in busy locations.
  • Advised customers on products based on individual styles and preferences for better alignment.
  • Informed consumers about product advantages, leading to higher interest levels and conversions.

Field Account Manager

The Creative Counsel (Vodacom)
10.2016 - 04.2019
  • Established long-term client relationships through consistent communication and proactive problemsolving.
  • Traveled throughout assigned territory to leverage leads and visit existing stores.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Led training sessions for new store consultants , enhancing team expertise and performance.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

Field Account Manager

MVC Marketing (Telkom)
02.2013 - 09.2016


  • Enhanced customer experience by delivering timely updates on order status, product availability, or potential delays.
  • Maintained detailed records of all client interactions, tracking progress towards key objectives.
  • Expanded customer base through cold calling, networking, and relationships.
  • Exceeded sales targets through effective planning and goal setting.
  • Led training sessions for store consultants enhancing team expertise and performance.

Education

Certificate - Jnr Bookeeper

Damelin
Gauteng
12.2012

Certificate - Web Designer Course

CompuCollege
Nelspruit
12.2008

Matric -

Higveld Comprihensive High School
Elukwatini
12.2007

Skills

  • Customer engagement
  • Competitor analysis
  • Product promotion
  • Time management
  • Database management
  • Promotional planning
  • Pricing structure
  • Teamwork and collaboration
  • Attention to detail
  • Adaptability and flexibility

Languages

English
Bilingual or Proficient (C2)
Tsonga
Bilingual or Proficient (C2)
Siswati
Bilingual or Proficient (C2)

References

Adil Ahmed (CFM)

Publicis (Vodacom)

072 432 8429


Mathilda Botha (CFM)

Publicis (Vodacom)

082 445 3797


Gillian Lombard (RAM)

Publicis

082 333 1975

Rose Mokoatle

MVC Marketing(Telkom)

(061) 493-9194

Timeline

Field Marketer

Publicis (Vodacom)
12.2019 - Current

Brand Ambassador

The Creative Counsel (Diageo)
05.2019 - 11.2019

Field Account Manager

The Creative Counsel (Vodacom)
10.2016 - 04.2019

Field Account Manager

MVC Marketing (Telkom)
02.2013 - 09.2016

Certificate - Jnr Bookeeper

Damelin

Certificate - Web Designer Course

CompuCollege

Matric -

Higveld Comprihensive High School

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