Nontsikelelo Kalipa
Marketing,Brand & Event Specialist
Tokoza
Summary
Strategic and results-driven Brand Communications Specialist with extensive experience in marketing, brand management, and corporate communications. Adept at executing high-impact marketing campaigns, managing brand positioning, and ensuring alignment with corporate identity guidelines. Recognized for creativity, stakeholder engagement, and the ability to drive brand awareness and customer engagement across multiple platforms. Strong background in project management, digital marketing, and content creation.
Overview
12
12
years of professional experience
4
4
Languages
Work History
Head Planner and Event Specialist
Emzo Luxury
06.2016 - Current
- Developed and executed integrated marketing campaigns to strengthen brand identity and market positioning.
- Managed internal and external communications to ensure alignment with corporate branding strategies.
- Created engaging content for websites, social media, email marketing, and advertising campaigns.
- Conducted competitor analysis to identify market opportunities and refine strategic initiatives.
- Worked closely with advertising and media agencies to ensure successful execution of brand-related projects.
License Compliance Consultant
SAMPRA
01.2020 - 10.2022
- Managed client accounts and ensured compliance with branding and licensing requirements.
- Developed strategies to enhance brand perception and improve customer engagement.
- Provided insights on industry trends and market shifts to inform strategic decision-making.
Marketing and Special Projects Manager
University Of Johannesburg ( UJFM 95.4)
11.2013 - 04.2017
- Led the development and execution of marketing campaigns, aligning them with brand strategy and organizational goals.
- Managed on-air and digital brand activations, ensuring consistent brand messaging across all platforms.
- Coordinated content production and PR initiatives, securing media coverage and brand exposure.
- Built and maintained strong relationships with key stakeholders, sponsors, and internal teams.
- Awarded the MTN Radio Award (2015) for excellence in marketing, content production, and brand strategy.
Customer Service Agent
Table Charm
11.2012 - 11.2013
- Represented the brand in customer-facing roles, ensuring positive brand perception and engagement.
- Managed client inquiries and delivered excellent customer service to support brand loyalty.
- Assisted in sales promotions, marketing activations, and campaign execution.
Education
High School Diploma -
Alberton High School
Alberton 04.2001 -
Skills
- Event Planning & Management
- Brand Activation & Campaign Execution
- Stakeholder Engagement & Relationship Management
- Public Relations & Communications
- Marketing Strategy & Implementation
- Customer Service & Client Liaison
- Budget & Logistics Management
- Microsoft Office Proficiency (Excel, Word, PowerPoint)
- Problem-Solving & Adaptability
- Team Leadership & Collaboration
Additional Experience and Achievements
- Bright Star Award Winner - MTN Radio Awards 2015
- Small Business Owner - Private Event Services
- Experienced in luxury brand activations, corporate gifting, and high-end event production.
- Fluent in English, Zulu, Xhosa, and Sotho with excellent communication and public speaking skills.
- Holds a valid driver’s license (Code 08) and has experience managing events requiring local and provincial travel.
Timeline
License Compliance Consultant
SAMPRA
01.2020 - 10.2022
Head Planner and Event Specialist
Emzo Luxury
06.2016 - Current
Marketing and Special Projects Manager
University Of Johannesburg ( UJFM 95.4)
11.2013 - 04.2017
Customer Service Agent
Table Charm
11.2012 - 11.2013
High School Diploma -
Alberton High School
04.2001 -
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