Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic
Nonkululeko Mazibuko

Nonkululeko Mazibuko

Marketing Manager
Johannesburg

Summary

I am a qualified journalist & digital marketing professional with over four years of industry experience. My expertise & interests include but are not limited to copywriting, content marketing, social media management, proofreading editing, & media monitoring.

My qualification together with my experience have honed me with the necessary skills to be an all-around versatile communications & marketing personnel who can fit in & excel in any position within the communications industry.

Overview

7
7
years of professional experience
2
2
years of post-secondary education
3
3
Certifications

Work History

Marketing Manager

Health Staff Global
03.2024 - Current
  • Craft and implement targeted marketing strategies within the healthcare industry
  • Collaborate with different department and stakeholders to amplify brand presence
  • Identify opportunities to expand market reach, forging partnerships in diverse industries
  • Develop campaigns resonating with both healthcare and non-healthcare audiences
  • Lead digital efforts, optimising website, SEO, SEM, email marketing, and social media
  • Develop and implement marketing and social media strategies to effectively engage diverse target audiences
  • Create compelling and compliant marketing collateral for healthcare and non-healthcare sectors
  • Ensure content aligns seamlessly with industry regulations and guidelines
  • Plan and execute multi-channel marketing campaigns tailored to various sectors
  • Monitor campaign performance, making data-driven adjustments for continuous improvement
  • Stay abreast of healthcare industry regulations, ensuring compliance with relevant guidelines
  • Collaborate with legal and compliance teams to maintain adherence to industry standards.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Optimized email campaigns to increase open and click-through rates.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Improved website visibility through development and implementation of SEO strategies.
  • Coordinated with graphic design to develop high-quality creative assets.
  • Wrote and distributed press releases to increase brand visibility.
  • Analyzed competitor pages to locate backlink and keyword opportunities.

Social Media and Marketing Coordinator

Kingsmead College
08.2022 - 03.2024
  • Manage the website and keep it updated
  • Assisting with other online publications
  • Social Media Management
  • Producing regular newsletters
  • Market internal events & conferences
  • Monitoring performance & generating insights to improve engagement across the web & social media
  • Curate a monthly content calendar
  • Monthly reporting on social media performance & ROI
  • Stay up to date with social media best practices.
  • Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
  • Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.

Social Media Executive

ICG Medical
04.2021 - 07.2022
  • Curate a monthly content calendar Paid/Sponsored posts
  • Monthly reporting on social media performance & ROI
  • Answer followers' inboxes, comment & attend to enquires in a timely manner
  • Stay up to date with social media best practices Set social media
  • KPIs Lead Generation via social media campaigns & chatbox
  • Collaborate with managers in preparing budgets & monitoring expenses
  • Ensure consistency of brand in all social media material and communication
  • Manage Google My Business accounts for all our brands
  • Create content for social media, generate ideas for content & strategy, assist with insight about best practices for each brand
  • Conducted media training for company executives and business leaders.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Analyzed social media trends to optimize posting schedules and maximize audience engagement.
  • Created and implemented systems and processes for monitoring media coverage.
  • Analyzed and reported social media and online marketing campaign results.
  • Streamlined social media processes by developing templates for recurring post types, saving time without sacrificing creativity or impact.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Participated in industry conferences, staying current on emerging trends and best practices in the world of social media marketing.
  • Suggested and implemented new features to develop brand awareness.
  • Boosted brand awareness by creating and implementing innovative social media campaigns.
  • Crafted compelling copy for social posts that resonated with target audiences, generating shares and comments.
  • Improved organic reach by optimizing content for search engine visibility and user engagement.
  • Increased website traffic with targeted social media advertising, driving leads and conversions.
  • Collaborated with other departments to develop integrated branding and public relations strategies.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Designed and implemented social media strategies to align with business goals.
  • Reviewed marketing materials and documents for brand accuracy and trending design.

Part-time Web & Communications Officer

Wits Centre for Journalism
01.2022 - 03.2022
  • Manage the website and keep it updated
  • Assisting with other online publications
  • Social Media Management Producing regular newsletters
  • Market internal events & conferences Monitoring performance & generating insights to improve engagement across the web & social media
  • Curate a monthly content calendar Monthly reporting on social media performance & ROI Stay up to date with social media best practices
  • Managed media relations for organizations to produce successful results.
  • Developed compelling press releases to generate media interest and highlight organizational achievements.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Coordinated media interviews with organization staff, board members and volunteers.
  • Monitored media coverage and produced detailed reports to analyze impact of PR efforts.

Multimedia Journalist

Media24 [Drum & Move Magazine]
01.2020 - 03.2021
  • Pitch story ideas for online & hard copy
  • Conduct interviews with sources
  • Write a minimum of 4 articles per day
  • Upload online articles on the content management system
  • Publish articles on the publication's website
  • Manage Drum & Move magazine's social media pages
  • Keeping the website fresh & updated using stories from other journalists
  • Covered breaking news events quickly and accurately under challenging conditions while adhering to tight deadlines.
  • Attended press conferences and other media events to gather relevant information and quotes for stories.
  • Fact-checked videos and articles before publishing.
  • Utilized SEO principles to optimize content for search engine rankings.
  • Maintained high journalistic standards with thorough fact-checking and sound ethical practices in reporting.
  • Reported from field locations and wrote stories under tight deadlines.
  • Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
  • Developed relationships with sources and contacts to gain additional insight.
  • Pitched stories to editorial staff in content areas of news, sports and entertainment.
  • Created multimedia packages, including written articles, photographs, and videos, offering comprehensive coverage of important events.
  • Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
  • Adapted reporting style for multiple formats including print, digital, broadcast, podcasts, or live-streams as needed for maximum impact.
  • Increased social media reach by consistently sharing multimedia stories across various platforms.
  • Collaborated with editorial teams to develop story ideas and ensure comprehensive coverage of news events.
  • Participated in editorial meetings to discuss story ideas and content.
  • Disseminated news content through social media for better engagement with audiences and faster reporting.
  • Edited, proofread and fact-checked content for accuracy.
  • Fact-checked breaking news headlines by performing background research.
  • Drafted news headlines for broadcasting to capture listeners with clear and condensed writing.
  • Monitored website and social media traffic.
  • Paid attention to detail while completing assignments.
  • Excellent communication skills, both verbal and written.
  • Worked effectively in fast-paced environments.

Media Liaison and Editorial Services Intern

National Department Of Environmental Affairs
04.2017 - 03.2018
  • Monitor daily print & electronic media coverage
  • Conduct research for our internal & external communications
  • Content development, generating ideas & strategy for our monthly & quarterly magazines
  • Write a minimum of 10 articles per month
  • Assist with the layout for our magazines
  • Maintain & update the website, intranet & social media with new content every day
  • Attended & cover departmental events
  • Run community outreaches & campaigns with regards to the work of the department


Education

Bachelor of Arts - Journalism

University of Johannesburg
04.2014 - 04.2016

Skills

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Certification

Internal & External Communication Strategies - Institute for the Advancement of Journalism

References

  • Palesa Mdluli - 076 866 0952- Steyn City School - Senior Admissions Officer
  • Shanaaz Prince -083 568 8220 - Media24 You Magazine - News Editor
  • Nokukhanya Sikhosana -074 8712 588 - Ascendis Health-Digital Category Marketing Manager
  • Gaopalelwe Moroane - 082 512 1094 - Communications Coordinator -SouthSouthNorth



Timeline

Marketing Manager

Health Staff Global
03.2024 - Current

Digital Marketing - Hubspot

03-2024

Social Media and Marketing Coordinator

Kingsmead College
08.2022 - 03.2024

Part-time Web & Communications Officer

Wits Centre for Journalism
01.2022 - 03.2022

Social Media Executive

ICG Medical
04.2021 - 07.2022

Social Media for Communicators- Fray College

12-2020

Multimedia Journalist

Media24 [Drum & Move Magazine]
01.2020 - 03.2021

Internal & External Communication Strategies - Institute for the Advancement of Journalism

02-2018

Media Liaison and Editorial Services Intern

National Department Of Environmental Affairs
04.2017 - 03.2018

Bachelor of Arts - Journalism

University of Johannesburg
04.2014 - 04.2016

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Nonkululeko MazibukoMarketing Manager