Summary
Overview
Work History
Education
Skills
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Timeline
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Nomvuyo Tena

Johannesburg

Summary

Accomplished professional with extensive expertise in strategic communications and messaging, content strategy and development, and public relations and media engagement. Proven track record in executive and internal communications, crisis communication, and reputation management. Adept at SEO, digital and social media strategy, event strategy, thought leadership, project and stakeholder management. Demonstrates strong decision-making aptitude with advanced IT literacy and understanding of IT infrastructure. Skilled in digital marketing, project oversight, product development insight, and brand management.

Overview

12
12
years of professional experience
2010
2010
years of post-secondary education

Work History

SENIOR SPECIALIST: COMMUNICATIONS AND CONTENT STRATEGY

BCX
Johannesburg
11.2024 - 04.2025
  • Develop and execute strategic communication initiatives to enhance the company's reputation and brand image
  • Lead the development, implementation, and maintenance of communication programmes and content strategies to support customer engagement and revenue generation
  • Oversee the creation of internal communications strategies and their alignment with the group's goals
  • Manage the distribution of bulk communications via email, MS Teams, and SMS, ensuring that all communication aligns with approved guidelines
  • Provide guidance on narrative and messages communicated by company spokespeople, ensuring brand consistency
  • Cultivate relationships with media professionals to secure positive media coverage and manage media inquiries
  • Lead crisis communications efforts, developing proactive strategies to protect the company's reputation
  • Monitor media coverage and industry trends, providing insights to senior leadership on communication opportunities and risk mitigation
  • Manage the content strategy for all marketing channels, overseeing the content creation process from ideation to publication

SPECIALIST: CONTENT STRATEGIST

BCX
Johannesburg
07.2024 - 10.2024
  • Developed content strategies based on business objectives and customer needs
  • Conducted market research to stay up-to-date with content trends and target audience preferences
  • Created high-quality content within deadlines to meet business objectives
  • Optimised content for search engine performance, ensuring best practices and current trends were followed
  • Identified content gaps and used audience insights to inform content creation
  • Managed the content strategy for all marketing channels, ensuring alignment with company goals
  • Led content production teams to ensure SEO optimization and search-engine friendly content across multiple platforms
  • Set and tracked KPIs to measure brand awareness, lead generation, customer loyalty, and user engagement

FREELANCE CONTENT AND RESEARCH SPECIALIST

Self-employed
01.2024 - 06.2024
  • Developed and executed PR strategies for various clients, focusing on brand visibility and audience engagement
  • Conducted high-level business research to inform content strategies and communication plans
  • Acted as a Master of Ceremonies for events, delivering cohesive and engaging narratives

SENIOR CONFERENCE PRODUCER

ITWeb
Johannesburg
02.2023 - 06.2024
  • Conducted in-depth market research to identify industry challenges and develop high-impact B2B conference programs in ICT and financial services
  • Crafted compelling promotional content and oversaw strategic content distribution to maximize reach
  • Cultivated strong relationships with industry leaders and C-suite executives to enhance event programming and drive engagement
  • Spearheaded the development of targeted B2B content strategies to deliver exceptional conference experiences

Senior Conference/Content Producer

Corinium Global Intelligence
02.2022 - 01.2023
  • Conducted high-level market research and developed content for various platforms
  • Managed client relationships and executed successful events
  • Prepared reports and presentations, coordinated training programs, and supported councillors
  • Conducted market research and developed content for events

Senior Conference/Content Producer

Vibes Martech Fest
01.2022 - 07.2022

EVENTS MANAGER

Clarion Events Africa
Cape Town
02.2020 - 01.2022
  • Developed and executed comprehensive event strategies, overseeing the full event lifecycle, including meticulous management of timelines, budgets, logistics, and stakeholder engagement
  • Cultivated a robust portfolio of integrated touchpoints in the African energy sector, driving industry engagement and facilitating business development
  • Collaborated with sponsors, partners, and exhibitors to create valuable experiences and strengthen strategic relationships
  • Curated dynamic content for event agendas, partnering with speakers and content creators to facilitate impactful discussions
  • Coordinated multifaceted marketing efforts, utilizing digital campaigns, social media, and PR to enhance event awareness and boost attendance
  • Managed and negotiated vendor relationships, sourcing venues, catering, AV suppliers, and other essential service providers
  • Led dynamic onsite and virtual event teams, ensuring flawless execution for both in-person and hybrid events
  • Conducted insightful post-event analysis, gathering actionable feedback to enhance future event performance
  • Updated the ESI-Africa website, producing engaging articles, social media content, and newsletters via MailChimp
  • Executed marketing campaigns, elevating event visibility and skyrocketing attendance

Senior Conference/Content Producer

Top Media and Communications (Topco)
04.2018 - 01.2020

Administrator - Councillor Support Services

Nelson Mandela Bay Municipality
07.2016 - 01.2018

Programme Director - Built Environment

DMG (formerly Hypenica Pty Ltd)
12.2014 - 06.2016

Vuka Group (formerly Clarion Events)
02.2013 - 11.2014

Education

BACHELOR OF SOCIAL SCIENCES - Political Science and Business Management

Rhodes University
Grahamstown, Eastern Cape
/2007 - 01.2010

Skills

  • Strategic Communications & Messaging
  • Content Strategy & Development
  • Public Relations & Media Engagement
  • Executive & Internal Communications
  • Crisis Communication & Reputation Management
  • SEO, Digital & Social Media Strategy
  • Event Strategy & Thought Leadership
  • Project & Stakeholder Management
  • Product development insight
  • IT infrastructure understanding
  • Decision-Making aptitude
  • Digital marketing
  • Advanced IT literacy
  • Project oversight
  • Brand management

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Custom

  • CMS & Content Tools: WordPress, HubSpot
  • Email Marketing & Automation: MailChimp
  • SEO & Analytics: Google Analytics
  • Collaboration & Project Management: Asana, MS Teams, Slack
  • Writing & Editing: Microsoft Office, GoogleDocs

Timeline

SENIOR SPECIALIST: COMMUNICATIONS AND CONTENT STRATEGY

BCX
11.2024 - 04.2025

SPECIALIST: CONTENT STRATEGIST

BCX
07.2024 - 10.2024

FREELANCE CONTENT AND RESEARCH SPECIALIST

Self-employed
01.2024 - 06.2024

SENIOR CONFERENCE PRODUCER

ITWeb
02.2023 - 06.2024

Senior Conference/Content Producer

Corinium Global Intelligence
02.2022 - 01.2023

Senior Conference/Content Producer

Vibes Martech Fest
01.2022 - 07.2022

EVENTS MANAGER

Clarion Events Africa
02.2020 - 01.2022

Senior Conference/Content Producer

Top Media and Communications (Topco)
04.2018 - 01.2020

Administrator - Councillor Support Services

Nelson Mandela Bay Municipality
07.2016 - 01.2018

Programme Director - Built Environment

DMG (formerly Hypenica Pty Ltd)
12.2014 - 06.2016

Vuka Group (formerly Clarion Events)
02.2013 - 11.2014

BACHELOR OF SOCIAL SCIENCES - Political Science and Business Management

Rhodes University
/2007 - 01.2010

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