Summary
Overview
Work History
Education
Skills
Custom Section
References
Personal Information
Timeline
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Nompumelelo Dawn Nongqo

Summary

I am a very dynamic and assertive person, with a passionate love for customer service. I have a strong sense for marketing, my first career choice, and have acquired sound market knowledge on the subject. My goal is to build a career based on above average Customer Experience rapport by offering superior customer service and experience in whatever capacity I perform in. Dynamic Area Sales Manager with a strong focus on enhancing customer experience and driving sustainable growth. Led and coached a team of Relationship Executives, fostering a high-performance culture that prioritises client satisfaction. Translated business unit strategies into tactical delivery plans, optimising portfolio growth and profitability across diversified SME sectors.

Overview

28
28
years of professional experience

Work History

Area Sales Manager

ABSA
Johannesburg
05.2024 - 05.2026
  • Assisted in leading and coaching team of relationship executives to enhance client satisfaction and drive sustainable growth.
  • Supported execution of regional delivery plans to align business unit strategies with team objectives.
  • Contributed to performance improvement by fostering a high-performance culture within key sectors such as agriculture.

Key Accountabilities.

  • People leadership and performance management.
  • Lead, coach, and develop a team of SME Relationship Executives to achieve agreed financial, sales, and client experience outcomes across diversified SME portfolios, including agriculture-focused clients.
  • Set clear performance expectations and contract objectives through the Performance Development process.
  • Drive colleague capability, engagement, and succession by identifying development needs and enabling targeted coaching and learning, including sector-specific capability for Agriculture and rural SME markets.
  • Foster a high-performance, inclusive, and empowering team culture aligned to Absa’s values.
  • Business and Commercial Management.
  • Translate Business Unit and Segment strategy into tactical delivery plans and measurable objectives for the team.
  • Drive portfolio growth, profitability, and productivity across the area by optimising origination, cross-sell, and client retention, with tailored approaches for Agriculture and Agri-related SME clients.
  • Monitor and manage performance against targets, taking corrective action where required.
  • Ensure consistent execution of the SME Customer Value Proposition (CVP), adapting solutions to meet the seasonal, cash-flow, and risk characteristics of Agricultural clients.
  • Risk, Compliance & Governance
  • Ensure all activities are conducted in line with FAIS, credit, regulatory, and internal governance frameworks.
  • Embed a strong risk culture by ensuring quality origination, disciplined credit assessment, and proactive portfolio risk management, including effective management of sector-specific risks such as climate, commodity price volatility, and production risk within Agriculture portfolios.
  • Monitor adherence to compliance standards including FICA, NCA, and internal control requirements.
  • Take accountability for audit findings, risk issues, and remediation actions within the area.
  • Client & Customer Experience
  • Ensure Relationship Executives deliver a consistently high standard of service and trusted advisory to SME clients, including farmers, agri-business owners, and Agricultural value-chain participants.
  • Support complex client engagements, escalations, and solutioning where required, particularly for larger or more specialised Agricultural relationships.
  • Drive client satisfaction, advocacy, and retention through strong relationship coverage and service excellence.
  • Collaboration & Stakeholder Engagement
  • Work closely with Credit, Product, Risk, Operations, and Agriculture / Sector Specialists to enable effective client solutions and delivery.
  • Build strong internal partnerships to improve ways of working and remove friction in the client journey.
  • Share market, portfolio, and sector-specific insights (including agriculture market trends and risks) to inform business decisions and continuous improvement.

Small Business Manager

ABSA Small Business
01.2007 - 05.2024
  • Identify, create, and follow up a target list for potential new business.
  • Developed internal and external channels to identify and target potential customers across various sectors and product areas.
  • Ensure a minimum of quarterly interactions with target customers to monitor changing circumstances, plans, and opportunities, together with ad hoc meetings as required.
  • Achieve new business acquisition targets as defined by VAPM and outlined in KPIs and KPAs.
  • Assisted in delivering solutions to customers through customer needs analysis.
  • Supported identification of customer requirements before meetings to highlight value offered by Absa.
  • Helped identify potential channels for new customers across industries and contributed to the development of tailored offerings.
  • Develops quarterly action plans by integrating insights from product specialists and credit teams to ensure a unified strategy across the group.
  • Diversified income streams through strategic analysis and implementation of innovative approaches.
  • Identify new focus industries.
  • Facilitated training sessions for business managers to improve understanding of new campaigns.
  • Assisted training department in compiling training modules for new business managers.
  • Coached new business managers on generating leads and building relationships with clients over the phone.
  • Analysing clients' accounts and monitoring accounts that need to go to recovery.

Service Manager

Nedbank Commercial
05.2006 - 12.2006
  • Facilitation of the sales process for new and existing products to business banking clients.
  • Management and execution of client transactional and maintenance requests.
  • Relationship development and networking with internal and external providers.
  • Manage a team of six administrators and ensuring that the processes are being adhered to, like opening of accounts, drawing of security documents, drawing of instalment credit documents.
  • Manage and analyze daily reports, initiate dormant letters and warning letters.
  • Identifying new opportunities of improving client service and also meeting our service level agreement.
  • Deepen Nedbank share of the wallet through crossing-selling.
  • Maximize client profitability (Make pricing decisions).
  • Develop and maintain broad knowledge of client’s business and industry.
  • Negotiate and conclude the deals and collect relevant documentation.
  • Prepare and deliver written or verbal proposals.
  • Meet with clients at bank premises on client request.
  • Maintain information on sales kit database.
  • Conduct financial analysis & capture alpha rating.

Business Manager

Nedbank Commercial
06.2005 - 05.2006
  • Develop and maintain broad knowledge of client’s business and industry.
  • Set the rules of engagement with the client for CST.
  • Orchestrate any interaction between other parties (i.e. Credit Manager Product specialist).
  • Negotiate and conclude the deals and collect relevant documents.
  • Manage credit risk jointly with the credit manager.(Daily excess report).
  • Proactively leverage existing networks(Calling on branches for new leads).
  • Participate in marketing initiatives based on group information.
  • Developing strategies to new clients.
  • Working together with the credit analyst by providing them with management accounts, age analysis.
  • Management and update and debtor list.
  • Cross selling the banks products, growing the assets book of the bank.
  • Building relationship between the bank and the clients both new and existing.

Personal Banker

Nedbank Commercial
04.2004 - 05.2005
  • Grow the client base/portfolio by identifying and fulfilling client/small business needs and providing consistent excellent service to ensure the retention, satisfaction and expansion of the client base.
  • Focus on client retention; build and maintain relationships with clients to ensure financial needs of clients are met across all product lines.
  • Educate and navigate customers; provide efficient quality service; resolve client complaints and queries; proactively call clients; make client appointments; action renewal reports.
  • Implement client call back policy as per requirements.
  • Proactively initiate sales; ensure sales targets are met; cross sell products to customers; generate leads to personal financial planning; action leads received; load deals; motivate to credit; liaise with product divisions; follow up outstanding deals and leads; gather required documentation; provide feedback to clients; follow intermediary code of behaviour.
  • Ensure compliance and conformance through: accuracy of documentation, legislation, risk and safety management, escalation process; responsible for all client FICA requirements; act as FAIS representative and comply with all legislative requirements.
  • Action control checklists; prevent negligent losses.

Region Marketing Agent

Nedbank Commercial
02.2003 - 03.2004
  • Initiating Client contact in follow-up of above and below the line advertising campaigns.
  • Outbound calls, Cross-sell, Retention and Expansion tactics.
  • Enabling and supporting Sales Teams within Branches of the Sandton Market to deliver on client expectations. (14 x Branches and 2 x In-Office branches).
  • Client functions, improving sales & service efficiency, and managing the client experience.
  • VP Data Analysis, Data Integrity, Implement Aprimo delivery & conversion – leads distribution, action & conversion rate.
  • Analysis of data in order to see which campaign to run, liaising with the branches regarding the campaigns.
  • Providing the information packs for display in the branches and having coaching sessions with the bankers.
  • Responsible for assisting the Branch with Telesales and Data Integrity improvement.
  • To plan and manage the allocation of time, effort, resources in order to meet the objectives of the Branch and the Region.
  • Communicating with the staff about new product launches and developments.
  • Manage the right Sales and Service efforts to achieve the desired financial and customer objectives.

Client Service Consultant

First National Bank
05.2002 - 01.2003
  • Opening of accounts (saving, cheque, investments).
  • Transferring of accounts to other branches.
  • Cheque withdrawals and authorizations.
  • Stop payments / Stop orders.
  • Monitoring of expiring investments.
  • Home loan, Vehicle Finance and Investments Processing.
  • Client Queries.
  • Relief assistance to other Departments (Floor walking, Enquiries).

Call Centre Consultant

First National Bank
02.2002 - 05.2002
  • Answering calls and ensuring that all clients are helped and treated with courtesy.
  • Dealing with client complaints and queries.
  • Leasing with the branches in order to provide clients service.
  • Transferring of funds from various accounts on instruction from the clients.
  • Advising clients about new products coming up.
  • Informing client about other banking options available to them.
  • Cross selling all the banks products.

Ledger Supervisor

First National Bank
01.1998 - 05.2001
  • Looking after a number of accounts, where I was responsible for debit order returns.
  • Closure of accounts, queries on the accounts.
  • Arranging of overdraft limits and also advising clients of other products available.
  • Ensuring that the statements reach the clients on time.
  • Cash withdrawals authorizations, stop payments arrangements.
  • Other duties included, helping other departments like our call center within the branch.
  • Helping with the mandates, queries for other departments.

Education

NQF8 - Postgraduate Diploma in Management

Regent Business School
2020

Business Communication -

UNISA
12.2005

Front line - Public Relations

Damelin
06.2000

Diploma - Marketing & Sales

Walter Sisulu University
01.1996

Senior Certificate -

Wongalethu High School
01.1992

Skills

  • Coaching and mentoring
  • Communication skills
  • Customer Service
  • Client relationship management
  • Strategic planning
  • Performance monitoring
  • Portfolio management
  • Customer experience

Custom Section

  • Debates
  • Community work

References

  • Mrs Nomsa Nzima, 0834083345, 011-8461675
  • Miss Noma Khumalo, 0824009299
  • Mr Khathu Muleya, 0736370902, 011-2764911

Personal Information

Timeline

Area Sales Manager

ABSA
05.2024 - 05.2026

Small Business Manager

ABSA Small Business
01.2007 - 05.2024

Service Manager

Nedbank Commercial
05.2006 - 12.2006

Business Manager

Nedbank Commercial
06.2005 - 05.2006

Personal Banker

Nedbank Commercial
04.2004 - 05.2005

Region Marketing Agent

Nedbank Commercial
02.2003 - 03.2004

Client Service Consultant

First National Bank
05.2002 - 01.2003

Call Centre Consultant

First National Bank
02.2002 - 05.2002

Ledger Supervisor

First National Bank
01.1998 - 05.2001

NQF8 - Postgraduate Diploma in Management

Regent Business School

Business Communication -

UNISA

Front line - Public Relations

Damelin

Diploma - Marketing & Sales

Walter Sisulu University

Senior Certificate -

Wongalethu High School
Nompumelelo Dawn Nongqo