Summary
Overview
Work History
Education
Skills
Awards
Affiliations
Publications
COUNTRY WORKING EXPERIENCE
KEY COMPETENCIES
Timeline
Generic
Nomagugu Masuku

Nomagugu Masuku

Midrand

Summary

Strategic engagement & external relations leader with over 15 years’ experience driving high-impact initiatives across Africa and Asia. Skilled in shaping narratives, building trust with governments, donors, and private sector partners, and managing complex, multi-stakeholder programs from design through scale-up. Adept at forging partnerships, advancing policy dialogues, and crafting sustainable frameworks that deliver long-term impact. Passionate about leveraging thought leadership, cross-sector collaboration, and inclusive engagement to unlock shared value and systemic change across diverse sectors, including health, sustainability, and corporate social investment.

Overview

20
20
years of professional experience

Work History

Senior Manager - Public Health & Partnerships

Hemocue AB
03.2024 - Current

HemoCue AB (Danaher Corporation)

HemoCue is a medical diagnostics company that develops and manufactures point-of-care testing systems for hemoglobin and glucose, serving healthcare providers and programs in more than 130 countries.

  • Lead international partnership engagements with state agencies, donor and philanthropic organisations, NGOs, academic institutions, and development aid bodies to advance large-scale screening initiatives and public-private collaborations.
  • Oversee the design, local deployment, and scale-up of complex multi-stakeholder programs across Asia, Africa, and Latin America. Manage end-to-end project lifecycles, including contracting, scheduling, delivery timelines, and alignment with national policy frameworks.
  • Build and sustain high-trust relationships with Ministries of Health and sector regulators, co-creating operational models that integrate diagnostic solutions into national strategies and securing MoUs to underpin program sustainability.
  • Facilitate cross-sector partnerships to leverage funding, technical expertise, and shared objectives, ensuring buy-in and long-term impact of funded initiatives.
  • Drive market analysis to identify new opportunities for growth and tailor program designs to country-specific needs, informing business decisions and enhancing competitive positioning.
  • Manage a diverse pipeline of multi-country projects funded by governments and international donors, ensuring rigorous planning, compliance, and delivery in line with partnership expectations.

Achievements

  • Built a market intelligence platform that sharpened strategic communication, elevated stakeholder engagement, and drove targeted growth by aligning initiatives with national priorities and funding landscapes.
  • Secured pivotal partnerships in Indonesia with public health institutions, driving a 35% increase in revenue through deeper market penetration and integration into national initiatives.
  • Operationalised targeted business strategies that empowered sales and distribution teams, strengthening multi-channel approaches and accelerating revenue growth through sharper market focus and partner alignment.

Partnership Projects Lead for Africa

Radiometer Aps
04.2019 - 02.2024

Radiometer ApS (Danaher Corporation)

Radiometer is a multinational company specializing in technologically advanced acute care testing solutions, including blood gas, immunoassay, coagulation, and infection diagnostics.

  • Advanced Radiometer’s positioning as a critical care partner across Africa, strengthening public and private health networks through targeted initiatives aligned with national and global health priorities.
  • Managed and executed multiple post-sales turnkey and development aid projects, overseeing scope, budgets, and schedules to ensure timely deployment of ICU and laboratory solutions in key accounts across Africa.
  • Restructured standard operating procedures for collaboration with turnkey and development partners, enhancing the long-term sustainability of critical care infrastructure investments.
  • Identified and secured new alliances while revitalising dormant relationships, resulting in a 54% revenue increase in the first year with further growth potential.
  • Expanded partnership horizons by integrating collaborations with development agencies and public procurement companies, enhancing Radiometer’s value proposition in priority markets.
  • Collaborated cross-functionally to implement new internal processes that improved project delivery efficiency and supported broader commercial objectives.

Achievements

  • Exceeded Africa’s annual revenue target by delivering $1.7 million in sales from donor-funded projects in West Africa alone, against a regional goal of $1.2 million, driven by strategic partnerships and targeted market engagement.
  • Strengthened year-on-year sales prospects and secured key accounts by building high-trust relationships, effectively managing the full cycle from initial engagement through project implementation to successful handover.
  • Pioneered Radiometer’s partnership function in Africa, establishing internal systems and frameworks to ensure operational excellence and long-term continuity, laying the foundation for scalable partnership models across high-growth markets.

Senior Technical Advisor

Parenting For Lifelong Health Prototype Implementation Network
06.2016 - 04.2019

Parenting for Lifelong Health (PLH)

PLH is a global network that develops and implements open-access, evidence-based parenting programs to prevent violence in low-resource settings, through a collaboration with WHO, UNICEF, Stellenbosch University, University of Cape Town, and the universities of Oxford and Bangor.

  • Provided strategic leadership to design, adapt, and scale evidence-based parenting programs, integrating best practices and ensuring alignment with global standards and donor expectations.
  • Cultivated and managed partnerships with government agencies, development organizations, and country program teams, driving integration of PLH interventions into national frameworks and strengthening collective impact.
  • Advanced strategic communication efforts by tailoring technical approaches and messaging to diverse stakeholder groups, reinforcing the case for evidence-based parenting interventions within policy and funding landscapes.
  • Led cross-functional teams in planning and executing complex multi-country projects, overseeing training, mentorship, and quality assurance systems to build local capacity and ensure program fidelity.
  • Developed and institutionalized operational tools, systems, and policies that enhanced program delivery, sustained high implementation standards, and responded to evolving beneficiary needs.
  • Directed technical assistance to partners, supporting them in contextualizing and scaling interventions, and guiding strategic decisions to embed programs within existing service delivery structures.

Achievements

  • Secured repeat funding and enabled national scale-up of program portfolios by delivering successful pilot implementations, strengthening partner confidence and driving year-on-year growth in consultancy revenue.
  • Elevated the organization’s profile as a trusted partner in research, knowledge, and implementation excellence, leading to increased engagement from policymakers and donor agencies who embraced and championed our programs.
  • Led a high-performing team to scale the program from South Africa to multiple countries across Africa and the Caribbean, expanding impact and positioning the model as a benchmark for regional adoption.

Researcher (TWENDE MBELE Project)

Regional Centre For Learning On Evaluation & Results Anglophone Africa
06.2015 - 05.2016

Regional Centre For Learning on Evaluation and Results Anglophone (CLEAR-AA)

CLEAR-AA, housed within the Faculty of Commerce, Law and Management at the University of the Witwatersrand in Johannesburg, is part of a global initiative to enhance monitoring, evaluation, and performance management capacities in developing countries, advancing evidence-based decision-making.

  • Advanced the Twende Mbele initiative, a multi-country partnership to strengthen government monitoring and evaluation systems across Africa, by delivering focused research and supporting the development of M&E policies that enhanced governmental effectiveness and accountability.
  • Provided technical assistance to national governments in evaluation capacity building and system strengthening, tailoring approaches to diverse political and institutional contexts.
  • Collaborated with technical teams to develop business lines, oversee evaluation contracts, and manage workplans and budgets, ensuring alignment with organizational objectives and donor expectations.
  • Directed data management processes, including collection, analysis, and dissemination, underpinning high-quality research outputs that informed strategic decisions and policy dialogues.
  • Authored guiding documents, frameworks, and tools to standardize research and evaluation practices, and prepared terms of reference, concept notes, and comprehensive evaluation reports.
  • Contributed to the academic mission of CLEAR-AA by assisting with teaching, supervising learning workshops, and facilitating tailored trainings and seminars across the region.
  • Produced articles and thought pieces on emerging trends and best practices in evaluation, representing CLEAR-AA at regional conferences and in scholarly publications, further cementing its role as a thought leader in evaluation theory and practice.

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National Campaign & Advocacy Coordinator

World Vision South Africa
04.2011 - 04.2013

World Vision South Africa

World Vision is a global humanitarian organization focused on improving the lives of children, families, and communities through development, advocacy, and emergency relief interventions.


  • Led the Child Health Now (CHN) campaign across South Africa, aligning national and provincial advocacy initiatives with World Vision’s health strategies and broader regional and global priorities.
  • Forged and nurtured strategic partnerships with consortium members, government entities, and diverse stakeholders to drive collaborative advocacy efforts and amplify campaign impact.
  • Oversaw campaign implementation across multiple provinces, managing deliverables and ensuring mechanisms were in place to monitor, evaluate, and report on the outcomes of child and maternal health interventions.
  • Authored policy position papers, opinion pieces, and media content to highlight South Africa’s progress on child and maternal health, contributing to UN processes such as the Universal Periodic Review.
  • Directed national engagements tied to global events, coordinating media strategies across electronic, print, and social platforms to elevate the campaign’s visibility and influence.
  • Managed internal and external supporter networks to mobilize resources and sustain momentum for advocacy initiatives.
  • Provided operational support, including administrative, logistical, and budget oversight, for campaign-related activities at local and national levels, such as health fairs, conferences, and strategic policy dialogues.

Resource Development Officer

Tshwane Leadership Foundation
01.2010 - 03.2011

Tshwane Leadership Foundation

Tshwane Leadership Foundation is a community-based organization dedicated to fostering socially inclusive urban transformation in South Africa’s inner cities.

  • Provided strategic leadership for the organization’s funding portfolio, designing and executing initiatives to diversify resources and support long-term sustainability.
  • Identified and cultivated partnerships with South African and international corporates, government agencies, trusts, and foundations, crafting tailored funding proposals to align mutual priorities and secure investment for new and existing projects.
  • Managed day-to-day operations of the fund development and communications function, overseeing donor engagements, contractual agreements, and stewardship activities to strengthen partner confidence and maintain compliance.
  • Guided the preparation of annual program plans, proposals, and budgets, monitoring key indicators and deliverables to meet donor reporting requirements and support data-driven storytelling.
  • Contributed strategic insights into organizational resource mobilization approaches, ensuring funding strategies aligned with Tshwane Leadership Foundation’s broader mission of urban inclusion.

Programme Coordinator (Community Development)

African Leadership Institute For Community Transformation
01.2009 - 12.2009

Programmes Development Coordinator

Oasis International Trust
01.2006 - 09.2008

Education

Master of Philosophy - Monitoring and Evaluation Methods

Stellenbosch University
Stellenbosch, South Africa
01.2015

Postgraduate Diploma - Monitoring and Evaluation Methods

Stellenbosch University
Stellenbosch, South Africa
01.2012

Bachelor of Science - Environmental Health

Solusi University
Solusi, Zimbabwe
01.2007

A'Level -

St Dominic’s Girls High School
Harare, Zimbabwe
01.2002

Skills

  • Strategic Communication & Positioning: Crafting narratives, thought leadership, advocacy, stakeholder communication

    Government & External Affairs: Engaging ministries, donor agencies, and multilaterals; policy dialogue and engagement; MoUs & public-private partnerships

    Program & Project Leadership: Designing, piloting, and scaling complex initiatives; operational frameworks & sustainability models

    Partnership Development: Co-creation with NGOs, corporate partners, international bodies

    Market Insights & Business Development: Identifying growth areas; structuring market expansion strategies

    DE&I & Organizational Culture: Promoting inclusive workspaces, mentoring, fostering belonging

Awards

Best Student in Environment Health, Community Worker of the Year, Dean’s List of Excellence Merit, Nuffic Scholarship Recipient

Affiliations

  • Public Health Association of South Africa (PHASA)
  • South Africa Monitoring and Evaluation Association (SAMEA)

Publications

  • 2019 Implementing the Parenting for Lifelong Health Programmes: Lessons learnt from low-resources settings.
  • 2019 INSPIRE Handbook: Action for Implementing the Seven Strategies for Ending Violence Against Children.
  • 2018 PLHToolkit
  • 2016 Adaptation of the HIV Enhanced Facilitator Manual Rethabile Caring Families Programme Adaptor
  • 2016 Fees Must Fall: Learning from student protests in Sub-Sahara Africa
  • 2015 Developmental Evaluation in the Developing context. SAMEA
  • 2015 Developing a Conceptual Framework for South-South Co-operation

COUNTRY WORKING EXPERIENCE

South Africa, Malawi, Ghana, India, Lesotho, Tanzania, Uganda, Kenya, Swaziland, Ethiopia, Benin, Burkina Faso, Cape Verde, Côte D'Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo, Zimbabwe, Indonesia

KEY COMPETENCIES

  • PROJECT MANAGEMENT
  • Lead and manage the post-sales implementation of the various projects
  • I have 10 years of project management experience working in both commercial and non-commercial entities.
  • Interact closely with all relevant internal and external stakeholders to ensure a smooth and on-time project implementation.
  • Collaborate and communicate effectively with all teams, i.e., sales, clinical support, technical services, product system consultants.
  • CAPACITY BUILDING
  • My experience in learning and development has involved curriculum development and facilitating training.
  • CUSTOMER EXCELLENCE & PRODUCT KNOWLEDGE
  • I am comfortable in learning and promoting the use of various technologies.

Timeline

Senior Manager - Public Health & Partnerships

Hemocue AB
03.2024 - Current

Partnership Projects Lead for Africa

Radiometer Aps
04.2019 - 02.2024

Senior Technical Advisor

Parenting For Lifelong Health Prototype Implementation Network
06.2016 - 04.2019

Researcher (TWENDE MBELE Project)

Regional Centre For Learning On Evaluation & Results Anglophone Africa
06.2015 - 05.2016

National Campaign & Advocacy Coordinator

World Vision South Africa
04.2011 - 04.2013

Resource Development Officer

Tshwane Leadership Foundation
01.2010 - 03.2011

Programme Coordinator (Community Development)

African Leadership Institute For Community Transformation
01.2009 - 12.2009

Programmes Development Coordinator

Oasis International Trust
01.2006 - 09.2008

Master of Philosophy - Monitoring and Evaluation Methods

Stellenbosch University

Postgraduate Diploma - Monitoring and Evaluation Methods

Stellenbosch University

Bachelor of Science - Environmental Health

Solusi University

A'Level -

St Dominic’s Girls High School
Nomagugu Masuku