Nolis Mhone

Manage and maintain social media pages for a portfolio of NGOs across South Africa, ensuring a consistent brand presence and audience engagement.
Sourced, curated, and developed relevant content tailored to each organisation's mission, audience, and platform requirements.
Serve as the primary point of contact for each NGO, providing strategic briefings on upcoming social media initiatives, campaigns, and content calendars. Conduct ongoing keyword research to refine ad targeting, improve quality scores, and drive relevant traffic to NGO websites.
Run Google Search campaigns to improve the NGO's search engine results page (SERP) visibility, organic ranking, and drive targeted traffic.
Manage campaign budgets, optimise spend across channels, and provide regular performance reports, with actionable insights.

Manage the information mailbox, ensuring timely, professional responses to inquiries, and maintaining organised correspondence.

Run small budgeted Meta ads to drive follower growth.

Managed the paid and organic social media presence for Amicorp's portfolio of 12 international and national investor brands across the world, ensuring to drive engagement and brand visibility.
Developed and executed impactful bi-monthly key influencer campaigns to drive conversions and brand awareness.

Managed the monthly social media budget and track the KPI's to meet and exceed objectives.

Write and curate all social media content and strategies.

Utilised SEMrush and Google Keyword Planner for in-depth research to inform the creation of high-impact content for both social media and Google campaigns.
Stayed informed of major search engine algorithm changes (e.g. Google updated and adjusted its digital strategy proactively to mitigate performance volatility.
Briefed the Ecommerce Manager on upcoming campaigns to ensure seamless alignment between social media initiatives and the brand websites.

Prepared comprehensive performance reports for all digital platforms using Looker Studio, enabling data-driven decision making across the department.
Conducted quarterly social media budget planning, tracking, and reporting, ensuring efficient resource allocation.
Provided strategic guidance to the Alpasion agency on content tactics, leveraging in-depth research and performance data analysis.

Designed engaging visual assets and video reels (short-form video) for social media, ensuring strict adherence to brand guidelines.
Served as the primary Account Manager for all Amicorp investor portfolio brands, overseeing their digital activities.
Managed departmental workflow and traffic by loading all upcoming job tickets into Zoho, providing complete visibility over all social media activities.
Liaised directly with Online Travel Agencies (OTAs) such as Booking.com, Tripadvisor, Lekker Slaap, and others to facilitate the listing of wine and game reserves.
Executed rigorous Quality Assurance (QA) checks on all website content prior to publishing, verifying cross-device rendering and content integrity.
Assist new employees with on boarding and receiving all essential marketing software’s and material.
Assist the events specialist with compiling events information for all events on the content calendar.

Conceptualize, develop, and execute monthly social media content strategies for

Naartjie, Loads of Living, Earthchild, and Sync to increase engagement, reach, and follower growth.
Design and launch targeted seasonal campaigns (e.g., Valentine's Day, Mother's Day) and competitions across all managed brands.
Coordinate with macro and micro-influencers on a seasonal and financial basis to generate impactful brand content.
Manage the content workflow from inception to deployment, including creating project tickets and design briefs in ClickUp for campaign visuals.
Schedule and publish content using Hootsuite and boost top-performing posts and competition announcements to enhance visibility.
Strategically collaborate with key partners, like MultiChoice, for seasonal activations, such as the Idols competition show.

Manage and execute comprehensive organic and paid digital advertising campaigns across a portfolio of brands, including Naartjie, Earthchild, Sync, Loads of Living, and Elements (Truworths beauty division, featuring premium brands like L'Oréal, Paco Rabanne, Dolce & Gabbana, Gucci, and MAC).
Develop and implement cross-channel email marketing strategies by drafting subject lines, writing compelling copy, and populating design briefs for Elements, Naartjie, Loads of Living, and other key brands.
Oversee and review SMS marketing copy for Elements, and collaborate with partners such as MTN on SMS content.
Optimise and maintain the e-commerce user experience by updating Product Landing Pages (PLP), banners, and Product Display Pages (PDP) within the Oracle OCC e-commerce platform.
Integrate marketing efforts by strategically resharing and optimising top-performing social media content on Truworths' corporate Facebook page to maximise reach and engagement.
Drive Click-Through Rate (CTR) and Click-to-Open Rate (CTOR) by incorporating cross-promotional brand advertisements within emailers.

Conduct extensive weekly and monthly social media performance reporting using Social Status to provide actionable insights on engagement, reach, and follower growth.
Perform detailed competitor research and analysis to identify market trends, and inform future strategy.

Collaborate closely with the Customer Care department to ensure that timely and accurate online responses, as well as product information, are provided to customers.
Provide training and support to team members on using tools like Conversocial for compiling competition entrant data.
Assist team members with content uploading on the Amplience platform.

Develop and manage the Group’s digital crisis communication and content strategies.
Collaborate with Internal Communications and Human Resources to develop and update comprehensive Group Communications policies.
Establish social media standard engagement documents, operational guidelines, and comprehensive FAQs for all reputational risk matters across the Group's digital properties and Holdings Website.

Oversee all digital marketing campaign materials and FAQs, actively scanning for potential reputational risks.
Draft and finalize media responses for external publishing and the Group’s Holdings Website.
Ensure all digital communications material and staff usage comply fully with internal company policies.
Collaborate with the Internal Communications department to create and align content for group publications, including the monthly newspaper.

Compile and present the Group’s monthly reputational risk reports to the Ethics and Committee Board.
Review and approve all crisis communications reports prior to executive submission.
Conduct final review of all written content, reports, and responses related to reputation issues.
Manage the procurement and relationship of third-party agencies, ensuring alignment with Group Corporate Identity and maximizing content effectiveness.
Negotiate optimal rates and contracts with suppliers, including system license fees and agency service agreements.

Manage high-performing, multi-skilled digital and social media teams across the Group's 17 brands.
Provide coaching and training for new social media employees/officers.
Developed comprehensive training documentation for departmental staff.
Created and implemented a standardized onboarding plan for external agencies.

Lead the development and execution of comprehensive social media and digital communications strategies for the Group (Forever Living Products Southern Africa).
Design and implement integrated, multi-channel communications strategies encompassing mass media, Public Relations (PR), and stakeholder management.
Oversee all corporate communication efforts, ensuring alignment with Group objectives and brand integrity.
Manage stakeholder relations and reputation across all communication platforms.

Direct the Group's content strategy, including the monthly development of social media content calendars and the design of compelling visuals.
Lead the compiling and communication of the Group's monthly business presentations.
Develop, write, and maintain up-to-date content for the corporate website, optimizing for user experience and key messaging.
Ensure quality control through the meticulous proofreading of the quarterly Group magazine and other official publications.
Adapt annual reports into engaging social media formats to drive traffic and awareness to the reporting suite.

Serve as the primary communications responder, crafting official media responses and managing communications during a crisis.
Develop and implement comprehensive media training programs for key spokespeople and internal teams.
Lead social media and PR audits to identify vulnerabilities and opportunities.

Lead the procurement and management of all digital platforms, including social media management tools, Employee Engagement Apps, and external social media agencies.
Utilize social listening tools to actively monitor brand sentiment, measure potential reputational harm, and create critical alerts.
Ensure brand homogeneity and policy adherence by overseeing all regional content calendars and communications leads.
Manage compliance by informing and resolving issues with non-compliant customers regarding the corporate social media policy.
Oversee the Group's live streaming, video recording, and photography at major corporate events.

Provide in-depth, analytical reports on social media platform performance, offering actionable insights and recommendations.
Conduct internal training sessions for employees on graphic design software (e.g., Corel Draw) and content editing to enhance internal design capabilities.

Lead birthday and online fundraising campaigns; manage all social media content and scheduling.

Capture and edit photos/videos at events; design graphics in Photoshop; compose Mailchimp newsletters.
Write press releases and liaise with journalists, bloggers, TV, and radio outlets to promote the org.
Coordinate logistics for major events (Golf Days, Open Days, Prize Giving) and source necessary prizes/vouchers.
Support grant reporting and maintain donor communication (thank you letters and database updates).
Handle reception duties, filing, and provide afternoon educational support to Educentre and mentorship to beneficiaries.