Nokwa Ngubane
Roodepoort
Summary
Strategic Account Director with 12 years of experience planning and executing marketing campaigns. Successful at satisfying client requirements and increasing account values through proactive responses to diverse needs. I am results oriented and capitalize on my knowledge of the industry. I always add value in the brands I work with and go an extra mile to achieve marketing objectives.
Overview
16
16
years of professional experience
Work History
Account Director
Tradeway Promotions
Johannesburg
01.2023 - Current
- Client relationship management, main contact for clients on a day to day.
- Brand custodian for all brand within my portfolio.
- Manager a team of Account Managers and Operational staff to successful campaign executions.
- Research trends and platforms for my brands to maximise awareness, and to keep track of competitor activity.
- Manage client's quarterly and annual budgets making sure the campaign is profitable to the business and reached ROI for client.
- New Business Development from new and existing client to meet annual sales target.
- Understand client needs and consumer needs.
- Develop briefs and pitches for customer projects by utilizing business skills and marketing knowledge.
- Provide leadership in developing innovative ideas for brand campaigns that resulted in increased sales revenue and overall brand awareness.
- Develop strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
Senior Account Manager
Tradeway Promotions
Johannesburg
04.2018 - 12.2022
- Managing multiple projects from inception to post campaign analysis report.
- Briefing and managing project team which includes designers, procurement, and operations team.
- Accountable for planning, implementing and delivery of campaigns.
- Build new and maintain existing relationships with clients.
- Resolved client issues in a timely manner while maintaining excellent customer service standards.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Managed key account relationships, ensuring customer loyalty and retention.
- Conducted regular meetings with clients to review campaign performance against objectives.
- Developed promotional campaigns tailored to each individual client's needs.
Business owner
Brighter Brands Solutions
02.2015 - 03.2016
- New business development- expanding services offered to client
- Over-seeing recruitment and training of brand ambassadors
- Preparation of campaign documents which include training manuals and report sheets
- Manage a team of regional campaign managers
- Research and present new ideas to clients
- Clients: Distell
National Activations Manager
G'rilla Marketing
04.2008 - 05.2012
- Started as a Promotions Coordinator between June 2012 - Feb 2014
- In March 2014 I was promoted to National Activations Manager
- Recruitment and training of brand ambassadors
- Managed a team of 6 Campaign Coordinators and sub-contracted agents for campaigns outside of KZN
- Preparations of weekly and monthly reports for clients
- Conducted instore audits for all campaigns
- Clients: Tradeway, Coca Cola, Future Life, Simba, Checkers, African Sales Cosmetics, Premier Foods.
National Campaign Manager
Indayi Communications
- BTL creative developer and executor
- Present proposals to clients
- Sourced and managed promotional staff, suppliers, and promotional elements
- Preparation of campaign documents which include training manuals and report sheets
- Conduct training to brand ambassadors and promotional coordinators
- Manage a team of promotional coordinators
- Clients: Unilever, Gautrain, Rea Vaya, PRIMEDIA, Telkom, Engen
Brand Ambassador
The Creative Counsel
- Brand ambassador for different brands and campaigns on a part-time basis
- In June 2011 - May 2012, I was on a full-time campaign for Knorr, this was a 7-month contract.
Education
Brand and Marketing Management -
Vega School
01.2020
Toastmasters Speech Craft (awarded best Impromptu speech) -
Toastmasters International
01.2012
Wine course -
Cape Town Wine Academy
01.2009
National Diploma in Consumer Science: Food and Nutrition -
Durban University of Technology
01.2008
Matric -
Wentworth Secondary School
01.2005
Skills
- Planning and execution of brand campaigns
- Strategy development for brands
- Full knowledge of BTL marketing
- Leadership skills
- Analyzing data and campaign performance
- Interpersonal skills
- Analytical skills and strategic thinking
- Customer Trend Analysis
- New Business Development
- Business Development
Personal Information
- Date of Birth: 05/14/88
- Gender: Female
Languages
English, Zulu
Timeline
Account Director
Tradeway Promotions
01.2023 - Current
Senior Account Manager
Tradeway Promotions
04.2018 - 12.2022
Business owner
Brighter Brands Solutions
02.2015 - 03.2016
National Activations Manager
G'rilla Marketing
04.2008 - 05.2012
National Campaign Manager
Indayi Communications
Brand Ambassador
The Creative Counsel
Brand and Marketing Management -
Vega School
Toastmasters Speech Craft (awarded best Impromptu speech) -
Toastmasters International
Wine course -
Cape Town Wine Academy
National Diploma in Consumer Science: Food and Nutrition -
Durban University of Technology
Matric -
Wentworth Secondary School
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