Work Preference
Summary
Overview
Work History
Education
Skills
Accomplishments
PERSONAL PROFILE
Timeline
BusinessAnalyst
Nokuzola Zenani

Nokuzola Zenani

Senior Manager Communications
Johannesburg,GP

Work Preference

Work Type

Full Time

Location Preference

Hybrid

Important To Me

Work-life balancePersonal development programsCompany CultureCareer advancementPaid sick leavePaid time off

Summary

My years at PR Agencies: I have over 25 years experience in Public Relations and Communications. In my early career, I worked at Meropa Communications specifically on Government Relations, working with the then newly formed Limpopo Government. My work included Crisis Communications for the Department of Health (Sarafina Scandal) and overall PR and Media Relations. I was also responsible for the promotion of Procter and Gamble products through Jozi FM (Vicks, Always, Oil of Olay and Pampers) through drafting radio scripts for one hour shows that encouraged call-ins with a qualified nurse to answer medical questions. I also worked at G’echo PR and Marketing during the Africa Aerospace 2000 Exhibition hosted by Denel showcasing South Africa’s capability to produce military equipment. My years within government I transitioned and worked within Government, specifically as the Ministerial Spokesperson for the National Minister of Agriculture and Land Affairs. I enhanced my Government Relations to include Parliamentary Liaison, Media Relations, Radio Interviews and Crisis Communications especially during Land Settlement events. I worked in partnership with the communication teams for both Agriculture and Land Affairs and created a cohesive communications strategy for the Minister. I was also responsible for research and speech writing for the Minister, the drafting of media releases and position statements. My years within Rail From Government, I moved to a new environment within Rail, namely Bombela Turnkey Contractor for the construction of the Gautrain. I acquired new skills focusing on Construction Communications, Environmental Communications, Stakeholder Relations and managing the information sharing on complex construction activities in language that was easily understood by the public. I was also responsible for managing international media (National Geographics on big construction projects). I was also responsible for manning the complaint calls prior to the establishment of the call centre to capture the complaints and create frequently asked questions to be answered by the technical teams. I then moved to PRASA, starting off at Metrorail Gauteng (an operator for PRASA) as the Head of Marketing where I Managed the Rovos Rail accident that affected train operations in Gauteng. I was promoted to PRASA Corporate as Head of Communications and Spokesperson for Group CEO. I coordinated the call for RFQs for the manufacturing of the new Metrorail trains working with GIBB Engineering Consultants. I gained knowledge on operational efficiencies to enhance rail operations, I coordinated the PR for PRASA during Africa Rail Exhibitions and SARA Rail respectively ensuring that our Executive leaders secure speaking slots that influence the tone of the exhibition. I was seconded to the Metrorail Western Cape and worked with the local MME for transport and the mayor to promote Passenger Rail and rail safety. I worked with the Rail Safety Regulator, conducted media interviews and Crisis Communications. I left PRASA in April 2025 to pursue new prospects.

Overview

29
29
years of professional experience
1
1
Language

Work History

Senior Manager Customer Services

PRASA Rail Head office (Customer Services)
01.2023 - 04.2024
  • Exco Report preparation on behalf of the department.
  • Plan and conduct National Station Audits for station compliance purposes.
  • Regional support on strategic issues and interventions relating to Customer Services.
  • Facilitate the implementation of the Fare Revenue Committee activities at regional level.
  • Distribute the Customer Satisfaction Index and Census results and monitor and evaluate the effectiveness of interventions undertaken by the regions. Advise and assist with the implementation of strategies to improve the customer experience.
  • Implement Customer Improvements projects
  • Conduct regional station visits.
  • Reason for leaving: Better prospects
  • Enhanced company reputation by driving successful initiatives that addressed client pain points effectively.

SM Communications/Spokesperson: CEO for PRASA Rail

PRASA Rail
01.2014 - 08.2015
  • In charge of four Regional Communications and Marketing Managers (Gauteng, Western Cape, Eastern Cape, Kwa-Zulu Natal).
  • Media liaison:
  • - Fielding media queries (regional and national).
  • - Placing key stories in dailies/specialist and specialist publications.
  • - Drafting media releases.
  • - Forging and maintaining media relationships.
  • - Determining strategic media direction/Communication Messages and key areas of focused based on the PRASA Strategic Plan.
  • Communications:
  • - Speech writing.
  • - Conducting radio, print and television interviews.
  • - Drafting communication angles for the business to ensure message alignment.
  • - Internal Communications
  • Construction Communications:
  • Working with PRASA Technical in charge of modernisation projects, undertake the following:
  • - Technical construction communication strategies (national).
  • - Advice on handling customer complaints for both environmental and construction queries.
  • - Combine all planned works from PRASA Technical and design regional specific construction communications plan.


REASON FOR LEAVING: Temporary job assignment. Moved back to Corporate Communications

SM Communications/Spokesperson PRASA Corporate

PRASA Corporate (Passenger Rail Agency of South Africa)
08.2010 - 01.2023

(Promoted from Metrorail Gauteng to Group CEO Spokesperson at PRASA).

  • Media Relations
  • Fielding media queries.
  • Placing key stories in dailies/specialist publications.
  • Drafting media releases.
  • Forging and maintaining media relationships.
  • Drafting briefing notes on rail technical information for media stories.
  • Develop the Communication Strategy and media agenda based on;

- The PRASA Strategic Plan

- The GCEO’s overview in the Annual Report

- Business Performance goals

- Group financial performance, and

- Exco outcomes.

  • Speech writing.
  • Planning and executing PRASA’s participation in Government events (October Transport Month).
  • Drafting event concepts and activity schedules (the launch of the new Metrorail trains by President Zuma in 2017).

Additional work assignment at an operational region:

  • Regional Metrorail assignment as Acting Head of Department (Marketing and Communications at the Western Cape Metrorail – September 2021 – June 2023.
  • Spokesperson for the Western Cape Regional Manager.
  • Strategic Communications and Marketing of the Metrorail services in the Western Cape.
  • Stakeholder Relations (community meetings and briefings on planned rail construction upgrades. Ongoing council meeting presentations on rail upgrades).
  • Government Relations with the City of Cape Town
  • Media Relations and planned special media interviews and community relations on board the trains.
  • On camera interviews.
  • Radio interviews



Skills summary

  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Skilled at working independently and collaboratively in a team environment.
  • Worked well in a team setting, providing support and guidance.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.


Reason for leaving: To learn more about other areas of the business.

Gauteng Regional Head of Communications

Metrorail Gauteng (the rail operator for PRASA)
04.2010 - 06.2010
  • Co-ordinate the Gauteng Region Communications and Marketing
  • Liaise with technical team on Train Operations and its effects on the customers
  • Media liaison/queries handling
  • Drafting media releases
  • Radio and on-camera media interviews for news
  • Co-ordinating Regional Communication Efforts with Head office (Passenger Rail Services Agency of South Africa – Prasa, formerly SARCC)
  • Crisis communications
  • Community Liaison


ACHIEVEMENTS:

  • Successful Crisis Communications around the Rovos Rail Derailment accident – 3 days after being appointed to the position.
  • Successfully managed crisis communications around train service suspension due to Union strikes – the second week in the position.
  • Successfully managed crisis communication around burnt train sets – four weeks in the position.


REASON FOR LEAVING: Was promoted to PRASA Corporate, in the Group CEO’s Office.

PR and Communications Manager

Bombela TKC (Turnkey contractor or Project Management Company for the Construction of the Gautrain)
05.2005 - 04.2010
  • Liaise between the Civil and the Electric Mechanical (E&M) contractors on the Gautrain project.
  • Community liaison on behalf of the project.
  • Drafting and implementing communication plans on behalf of the Civils and E&M Contractors.
  • Handling public queries on behalf of the project.
  • Risk profiling communication areas and drafting mitigation communication plans.
  • Liaising with the City of Joburg, City of Tshwane and Ekurhuleni Metro’s as part of project co-ordination between the Gautrain Project and the three Metros.
  • Gained intimate knowledge for the construction methodology at each of the 33 construction sites and was able to simplify the information and messages for public consumption (media releases and road diversion maps for the Rosebank road works).
  • Gained intimate knowledge of the environmental guidelines in order to anticipate communication strategy and warn the sites of the potential transgressions.


REASON FOR LEAVING: End of contract term


Director: Media Liaison Officer to the National Minister for Agriculture and Land Affairs (Ms Thoko Didiza) and the Deputy Minister for Agriculture and Land Affairs (Adv Dirk Du Toit)

National Department of Agriculture and Land Affairs
01.2001 - 04.2005
  • Spokesperson for the National Minister for Agriculture and land Affairs (media and general).
  • Speech writing on Agriculture and Land Affairs policy issues/operational issues for the Minister and Deputy Minister.
  • Information drafting for Parliamentary media briefings for the Minister and Deputy Minister.
  • Information research and compilation for the Agriculture and Land Affairs Budget Vote speeches for the Minister and Deputy Minister.
  • Drafting media releases on behalf of the Ministry.
  • Strategic planning on Ministerial communications in line with both Agriculture and Land Affairs quarterly issues.
  • Attend Government Communication and Information Services (GCIS) Media Liaison Officer (MLO) meetings to discuss Ministerial/departmental strategic issues for public communications.
  • Travel to all Land settlements with the Minister and Deputy Minister.
  • Arrange media coverage for land settlements as well as agricultural project activities for the Minister and Deputy Minister.
  • Work in Parliament during parliamentary sessions.
  • Arrange post Budget Vote banquets.
  • Draft motions for the Parliamentary Officer on behalf of the Ministry.
  • Arranged the following for the 2003 National Land Summit:
  • Appointed the management company to co-ordinate the National Land Summit.
  • Arranged the list of political and non-political attendees.
  • Drafted letters of Invitations and RSVP’s to attendees on behalf of the Land and Agriculture Director Generals
  • Arranged travel and accommodation
  • Arranged the venue, security, catering and registration



REASON FOR LEAVING: New Offer from Gautrain and Minister’s five-year term end.

Public Relations Consultant

G’echo PR and Marketing
01.1999 - 01.2001
  • Project: AFRICA AEROSPACE AND DEFENCE 2000 EXHIBITION
  • Brainstorming visual exhibition marketing material with client.
  • Drafting invitation for international media.
  • Drafting media releases on the project for non-defence media for empowerment purposes.
  • Managing the media centre during the exhibition.
  • Responsible for all media liaison during the event.
  • Compiling exhibition information for international media.
  • Managing local managing media tours to the exhibition.
  • Managing school tours to the exhibition.
  • Arranging for an on-site television broadcast.




REASON FOR LEAVING: End of project

Public Relations Consultant

Meropa Communications Consultancy
01.1995 - 01.1999

Clients:

  • Proctor & Gamble
  • The National Department of Health
  • The Limpopo Provincial Government
  • Proctor and Gamble:
  • Drafted radio scripts for a 1 hour community radio show on the following products: Vicks Vapour Rub and Always pads for a six months.

The National Department of Health:

  • Joined the department’s communications team to assist in the execution of the following duties:
  • Daily media monitoring and recommendations on the way-forward.
  • Draft media responses on negative publicity.
  • Information research to positively position the department.

The Limpopo Provincial Government:

  • Attend daily plenary meetings with the Chief of Staff in the Premier’s office.
  • Assist in setting internal communications team
  • Assist in managing negative media publicity and draft counter articles.
  • Conduct media training for the Provincial MEC’s and the Premier (Mr Ngoako Ramathlodi).
  • Information research for speeches.
  • Communicated with media weekly to build relationships and optimize press coverage.


REASONS FOR LEAVING: Better prospects

Education

No Degree - Digital Marketing (Certificate)

UCT
04.2001 -

Matric (IEB) -

Barnato Park High
Berea
12-1993

Skills

Strategic planning

Accomplishments

  • New Transaction Communication: New Rolling Stock Acquisition Programme and PRASA Modernisation Strategy:
  • - Arranged the inaugural Request For Proposal (RFP) meetings in April 2011.
  • - Drafted and placed the RFP advertisement in all major newspapers.
  • - Communicate the New Rolling Stock Acquisition Programme (Request For Proposal/BBBEE/Market Readiness Survey/and the announcement of initial tenders awarded of the new rolling stock acquisition programme).

PERSONAL PROFILE

  • ID No: 750825 2579 088
  • Age: 50
  • Dependants: 1 (21 years)
  • Languages: English, Xhosa, Zulu Sotho
  • Contact: 083 297 5905
  • LinkedIn: https://www.linkedin.com/in/nana-zenani-15145523/

Timeline

Senior Manager Customer Services

PRASA Rail Head office (Customer Services)
01.2023 - 04.2024

SM Communications/Spokesperson: CEO for PRASA Rail

PRASA Rail
01.2014 - 08.2015

SM Communications/Spokesperson PRASA Corporate

PRASA Corporate (Passenger Rail Agency of South Africa)
08.2010 - 01.2023

Gauteng Regional Head of Communications

Metrorail Gauteng (the rail operator for PRASA)
04.2010 - 06.2010

PR and Communications Manager

Bombela TKC (Turnkey contractor or Project Management Company for the Construction of the Gautrain)
05.2005 - 04.2010

No Degree - Digital Marketing (Certificate)

UCT
04.2001 -

Director: Media Liaison Officer to the National Minister for Agriculture and Land Affairs (Ms Thoko Didiza) and the Deputy Minister for Agriculture and Land Affairs (Adv Dirk Du Toit)

National Department of Agriculture and Land Affairs
01.2001 - 04.2005

Public Relations Consultant

G’echo PR and Marketing
01.1999 - 01.2001

Public Relations Consultant

Meropa Communications Consultancy
01.1995 - 01.1999

Matric (IEB) -

Barnato Park High
Nokuzola ZenaniSenior Manager Communications