Noko Moloto
Cape Town
Summary
Marketing and Communications Specialist with a background spanning journalism, political communications, brand strategy, and digital marketing. Adept at designing and delivering targeted campaigns, stakeholder engagement strategies, and brand management initiatives across public, private, and NGO sectors. Experienced in direct marketing, event execution, content production, and media relations. Proven track record of building campaigns that connect businesses with stakeholders and communities, including brand and marketing work for Cartridge Depot, Pay2 App, and International Hotel School. Skilled in web design, layout, and graphic design, with the ability to take projects from concept development to execution across print, digital, and live platforms.
Overview
21
21
years of professional experience
Work History
Marketing & Communications Consultant
Freelance Marketing & Communications Consultant
Cape Town & Johannesburg
01.2018 - Current
- Developed integrated marketing strategies for clients including Cartridge Depot, Pay2 App, and International Hotel School, aligning campaigns with business growth objectives.
- Created and executed direct marketing campaigns, including email marketing, POS materials, and digital lead-generation initiatives.
- Designed and delivered websites, brand identities, and marketing collateral, ensuring brand alignment and market competitiveness.
- Managed media relations and press outreach, securing coverage in newspapers, radio, online platforms, and TV.
- Coordinated with designers, printers, and suppliers to ensure timely delivery of marketing materials and event activations.
Brand Manager & PR Director
Sepedi Music Awards (SEMA’s)
Limpopo
01.2018 - 01.2019
- Designed and implemented direct marketing campaigns targeting sponsors, artists, and local communities.
- Developed brand identity protocols and marketing collateral (posters, programmes, press kits, social media graphics).
- Secured and managed sponsorship deals by preparing professional business proposals and sponsorship packages.
- Led media outreach campaigns, securing radio, TV, and print interviews and features for the Awards.
- Coordinated large-scale event marketing campaigns, including activations, press briefings, and VIP engagements.
Content Producer, Afternoon Drive Show
SABC Radio – Thobela FM
Polokwane
01.2015 - 01.2018
- Produced flagship radio content, developing strategic show formats and editorial direction.
- Designed multi-platform content plans that integrated radio, social media, and live audience engagement.
- Briefed presenters, technical teams, and contributors to ensure high-quality programming.
- Secured guest bookings and interviews that aligned with the station’s brand and audience needs.
- Supported station marketing and PR campaigns, helping to drive audience growth.
Marketing & Communications Manager
Polokwane City Football Club
Polokwane
01.2016 - 01.2017
- Designed and executed direct marketing campaigns to increase ticket sales and fan engagement.
- Produced marketing collateral and media kits for sponsors, fans, and media outlets.
- Directed social media campaigns to expand brand visibility and engage supporters.
- Negotiated sponsorship and promotional partnerships, aligning marketing with commercial goals.
- Coordinated community outreach and grassroots events, strengthening ties with fans and local stakeholders.
Communications Manager / Spokesperson
Parliament of South Africa
Cape Town
01.2011 - 01.2015
- Served as Spokesperson and Communications Manager for Hon. Mosioua Lekota, former Minister of Defence.
- Drafted press releases, speeches, opinion pieces, and public statements, ensuring clarity and alignment with political strategy.
- Directed media relations and press briefings, managing national coverage.
- Coordinated internal communications, stakeholder engagements, and community outreach.
- Led crisis communication and reputation management during sensitive political periods.
Radio Journalist & Bulletin Editor
Capricorn FM
Limpopo
01.2007 - 01.2011
- Researched and reported political, economic, and community news stories for a regional audience.
- Edited and produced bulletins to ensure accuracy, clarity, and credibility.
- Developed networks with political, business, and community leaders, strengthening newsroom coverage.
- Anchored live interviews and breaking news coverage, often under tight deadlines.
- Supported the newsroom with story development, angles, and features.
Freelance Reporter
Print Media
Limpopo & Gauteng
01.2005 - 01.2011
- Researched and wrote community and national news articles, providing balanced reporting.
- Delivered exclusive stories that captured attention across diverse readerships.
- Built media relationships to expand story access and credibility.
- Covered beats ranging from politics and human interest to arts and culture.
- Produced copy under tight deadlines while maintaining editorial standards.
Producer & Researcher, “Talk To Me with Lejoy”
GauTV
Johannesburg
01.2018
- Researched, produced, and developed community-driven TV content for broadcast.
- Coordinated presenter and guest briefs, ensuring brand and editorial alignment.
- Integrated social media strategy to enhance audience engagement beyond the show.
- Oversaw on-location interviews and recordings, ensuring broadcast quality.
- Built relationships with local influencers and stakeholders to increase visibility.
Education
National Diploma - Journalism
Tshwane University of Technology
Skills
- Marketing & Communications Strategy
- Direct Marketing Campaigns
- Brand Design
- Layout & Graphic Design
- Public Relations & Media Engagement
- Stakeholder Relations & Community Engagement
- Event Management & Trade Activations
- Digital Marketing & Social Media Campaigns
- Web Design & CMS Management
- Crisis Communication & Reputation Management
- Content Production
- Graphic Design & Layout
- Video Editing
- Marketing Tools
- MS Office Suite
References
Available upon request
Personal Information
Driving License: 1
Own Transport
True
Timeline
Marketing & Communications Consultant
Freelance Marketing & Communications Consultant
01.2018 - Current
Brand Manager & PR Director
Sepedi Music Awards (SEMA’s)
01.2018 - 01.2019
Producer & Researcher, “Talk To Me with Lejoy”
GauTV
01.2018
Marketing & Communications Manager
Polokwane City Football Club
01.2016 - 01.2017
Content Producer, Afternoon Drive Show
SABC Radio – Thobela FM
01.2015 - 01.2018
Communications Manager / Spokesperson
Parliament of South Africa
01.2011 - 01.2015
Radio Journalist & Bulletin Editor
Capricorn FM
01.2007 - 01.2011
Freelance Reporter
Print Media
01.2005 - 01.2011
National Diploma - Journalism
Tshwane University of Technology