
I am passionate about turning ideas into scalable, nationwide executions, as demonstrated by leading the end-to -end development and rollout of the Mobi Blitz brand activation across all nine provinces
I have built an in-house branding team for the Comrades Marathon from the ground up and other activations nationwide Conceptualized and launched the Mobi Blitz brand activation across all nine provinces, driving national brand visibility and engagement
Spearheaded research and proposed a strategic mobile office initiative for nine provinces, significantly expanding operational reach
Delivered significant cost savings by eliminating reliance on external service providers and managing all branding requirements internallyDeveloped and facilitated a professional branding workshop to train and upskill colleagues to do branding and operate the mobile office, fostering internal expertise and team growth