Summary
Overview
Work History
Education
Skills
Certification
Websites Profiles
Timeline
Generic

NKHANGWELENI OLIVIA SEABA

Brand And Marketing Professional
Louis Trichardt,Limpopo

Summary

Dedicated and results-driven marketing and communication professional with extensive experience in brand management, events coordination, and stakeholder engagement. Expert at developing and executing impactful marketing campaigns, leading high-profile events, and negotiating strategic sponsorships to maximize brand exposure and profitability. Skilled in relationship building, project management, and business development, with a proven track record of improving customer satisfaction and driving measurable business outcomes. Proficient in leveraging online marketing strategies and analyzing data to inform decision-making, ensuring efficient service delivery and long-term growth. With over a decade of experience leading strategic initiatives for brand excellence and business growth, I thrive in fast-paced environments that demand creativity, collaboration, and innovative problem-solving. I am passionate about creating memorable brand experiences and delivering strategic value to progressive organizations.

Overview

10
10
years of professional experience
6
6
years of post-secondary education
7
7
Certifications

Work History

Account Manager

Coca-Cola Beverages South Africa
Louis Trichardt
08.2024 - Current
  • Developed and executed effective account plans to drive profitable sales growth across diverse local and traditional market accounts
  • Cultivated and maintained strong customer relationships, leading to enhanced sales performance and client satisfaction
  • Optimized customer service by executing marketing plans and national promotions, consistently achieving and surpassing targets
  • Managed and maintained assets efficiently to support seamless sales operations
  • Conducted market surveys and competitor analysis, providing strategic insights to refine sales strategies
  • Spearheaded the launch of new products, educating customers and driving product adoption

Marketing and Events Manager

Penyadzinwe Kreatives (MGB Hotel @ 2ten)
Louis Trichardt
08.2020 - 12.2023
  • Successfully managed events budgets, consistently delivering results below projected costs
  • Demonstrated strong leadership in managing stakeholder networks, including government officials, community leaders, and industry partners
  • Built and maintained an extensive database of industry contacts, vendors, and venues
  • Represented the company at public events as a speaker, showcasing industry expertise and promoting brand awareness
  • Coordinated the design and production of all marketing collateral, including weekly promotions posters, reports, social media content, and website banners/emails
  • Attended industry events to network, learn new trends, and represent the company's interests
  • Negotiated rates with artists and speakers for events, while also handling SLAs (Service Level Agreements)

Team Leader Special Events

Coca-Cola Beverages South Africa
Polokwane
02.2017 - 02.2020
  • Developed events concepts and maintained the district events calendar
  • Successfully implemented national campaigns and regional initiatives, establishing a robust brand presence
  • Coordinated events and negotiated sponsorships for all events and CSI initiatives in the district
  • Managed events budgets effectively, consistently achieving results below projected costs
  • Played a pivotal role in maximizing brand exposure and enhancing brand reputation across all events execution
  • Introduced and executed event sales target strategy, consistently achieving and surpassing set targets
  • Managed internal and external stakeholder relationships, ensuring effective communication and collaboration
  • Oversaw sponsorship approval processes, ensuring alignment with corporate guidelines and objectives
  • Prioritized safety measures to ensure adherence for all events and teams involved

Account Manager

Coca-Cola Beverages South Africa
Louis Trichardt
08.2015 - 01.2017
  • Oversaw a database of 150 outlets in local and traditional markets
  • Executed marketing plans and national promotions, driving sales growth and meeting targets
  • Proactively cultivated and strengthened customer relationships, resulting in improved sales performance
  • Managed and maintained assets effectively to support sales operations
  • Conducted surveys and compiled competitor reports to inform and enhance sales strategies
  • Launched and educated customers about new products in the market, driving awareness and sales

Education

Bachelor of Arts - Brand Building

Vega School
Johannesburg
01.2025 - Current

Bachelor of Commerce - Corporate Communication

MANCOSA
Durban
02.2022 - 11.2024

Certificate - Events Management

Oxbridge Academy
Durban
03.2023 - 01.2024

Higher Certificate - Marketing

UNISA
Pretoria
01.2021 - 10.2022

Skills

Marketing Strategy Development

Event Coordination

Sponsorship Management

Partnership Management

Market Research

Stakeholder Relationship Management

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Certification

Strategic Brand Management - Institution of Marketing (IMM)

Websites Profiles

LinkedIn  Profile: https://www.linkedin.com/in/nkhangweleni-olivia-seaba-b84ba12/


Timeline

Bachelor of Arts - Brand Building

Vega School
01.2025 - Current

Account Manager

Coca-Cola Beverages South Africa
08.2024 - Current

Certificate - Events Management

Oxbridge Academy
03.2023 - 01.2024

Bachelor of Commerce - Corporate Communication

MANCOSA
02.2022 - 11.2024

Higher Certificate - Marketing

UNISA
01.2021 - 10.2022

Marketing and Events Manager

Penyadzinwe Kreatives (MGB Hotel @ 2ten)
08.2020 - 12.2023

Team Leader Special Events

Coca-Cola Beverages South Africa
02.2017 - 02.2020

Account Manager

Coca-Cola Beverages South Africa
08.2015 - 01.2017

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NKHANGWELENI OLIVIA SEABABrand And Marketing Professional