Nkeletseng Fafudi
Senior Content Editor
Cape Town
Summary
I am an organized Senior Content Editor with 8 years of extensive experience in e-commerce. I hold a journalism qualification which has allowed me exposure to print publication and digital productions as well a digital marketing. My skills in the digital industry include, curated content creation that is SEO focused, CMS knowledge and social media management. I have a meticulous eye for scheduling and proofreading details. I am an innovative problem-solver with approachable attitude and insightful critical thinking abilities.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Senior Content Editor
PriceCheck
Cape Town
12.2015 - 02.2024
- Coordinated with developers team, sales team and marketing team to ensure timely delivery of shop listings on website as well as various digital campaigns.
- Reviewed analytics data to evaluate content performance, making necessary adjustments for improved results and efficiency.
- Improved content quality by meticulously editing and proofreading product description before publishing on website.
- Partnered with marketing teams to develop engaging promotional content for various campaigns and social media.
- Organized and led training sessions for 10 intern content editors and colleagues to improve their skills and knowledge.
- Advised on best practices regarding multimedia integration within blog articles for enhanced user experience.
- Prepared, rewrote, and edited product content to improve user experience.
- Utilized SEO techniques to optimize content for search engine rankings
- Generated and maintained style guides to encourage consistent quality of content
Copywriter
Compare Guru
Cape Town
09.2015 - 11.2015
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth and produce informative, educational and entertaining content curated for Kenyan and Nigerian audience.
- Conducted research to identify audience demographics, incorporating collected data into future copy about personal finance in these two African markets while they were in their development stages in terms of digital presence and understanding.
- Developed and pitched story ideas to editors.
- Created content for websites and online publications.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
Journalism & PR Intern
Your Money Publishing & Events
Port Elizabeth
08.2012 - 07.2013
- Developed organizational skills through managing multiple tasks and producing content simultaneously while adhering to strict deadlines.
- Assisted in planning and execution of company events and PR engagement.
- Interviewed guests and wrote articles on conversations we had in alignment with newspaper's style and target audience.
- Managed social media accounts to boost company visibility, generating increased interest from prospective clients and customers.
- Conducted research for various projects, including Small Enterprise Development Agency SEDA's initiative to offer workplace skills training in disadvantaged and crime stricken townships.
Education
National Diploma: Journalism - Journalism
Nelson Mandela Metropolitan University
Port Elizabeth 01.2010 - 05.2013
High School - Grade 12 -
Khanya Naledi Public Combined School
Matatiele 01.2007 - 05.2009
Skills
Creative Writing, Development and Editing
undefinedAccomplishments
- Trained a total of 10 interns at PriceCheck for the whole duration of the internship program, and 5 of them were absorbed for permanent positions.
- In the first three months of managing PriceCheck's social media pages, achieved a Facebook growth of 887.3% with an engagement increase of 7.1k%. On Instagram, the post reach grew by 1.1k%, with an engagement growth of 5.3k%.
- The page visits for Facebook grew by 63.8% and 130% for Instagram.
Timeline
Senior Content Editor
PriceCheck
12.2015 - 02.2024
Copywriter
Compare Guru
09.2015 - 11.2015
Journalism & PR Intern
Your Money Publishing & Events
08.2012 - 07.2013
National Diploma: Journalism - Journalism
Nelson Mandela Metropolitan University
01.2010 - 05.2013
High School - Grade 12 -
Khanya Naledi Public Combined School
01.2007 - 05.2009
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