Nkateko Karabelo KUBAYI
Marketing Assistant
Ekurhuleni
Summary
Results-driven Marketing Administrative Assistant with proven experience in the automotive sector, specializing in lead management, campaign coordination, and digital marketing support. Demonstrates a strong ability to manage high-volume lead pipelines, maintain CRM data integrity, and support the execution of integrated marketing campaigns that drive customer engagement and revenue growth. Adept at analyzing performance data, improving operational efficiency, and collaborating with cross-functional teams to deliver measurable business outcomes.
Overview
4
4
years of professional experience
1
1
Language
Work History
Marketing Administrative Assistant
Motus Group
Johannesburg, South Africa
06.2025 - Current
- Coordinated daily marketing operations, ensuring smooth execution of campaigns, promotions, and dealership activities
- Managed end-to-end lead administration, including tracking, allocation, follow-ups, and reporting to support sales performance
- Maintained and optimized CRM systems, ensuring accurate customer data, lead status updates, and reporting integrity
- Assisted in planning and implementing integrated marketing campaigns across digital platforms and in-dealership channels
- Liaised with internal stakeholders (sales teams, management, and external suppliers) to ensure alignment and timely delivery of marketing initiatives
- Monitored and reported on campaign performance, providing actionable insights to improve lead generation and conversion rates
- Managed social media coordination, including content scheduling, basic content creation, and engagement monitoring
- Oversaw website updates, ensuring all vehicle listings, pricing, and promotional content were accurate and aligned with brand standards
- Provided administrative support, including preparing reports, presentations, budgets, and internal communications
- Coordinated dealership events, activations, and promotional campaigns to drive customer engagement and brand awareness
- Supported supplier coordination, including briefing, follow-ups, and ensuring timely delivery of marketing materials
- Tracked marketing expenses and assisted in budget management to ensure cost-effective campaign execution
- Ensured compliance with brand guidelines and marketing standards across all platforms and materials
YES Learner - Marketing
Motus Group
Johannesburg, South Africa
06.2024 - 05.2025
- Managed and coordinated 80–120+ monthly sales leads from digital platforms, ensuring timely allocation to sales executives and improving response turnaround time by 20–30%
- Maintained and updated CRM data with 95%+ accuracy, enhancing lead tracking and follow-up efficiency
- Assisted in executing 5–10+ marketing campaigns, contributing to an average 15–25% increase in customer inquiries during campaign periods
- Monitored campaign performance and compiled reports, providing insights that supported a 10–15% improvement in campaign effectiveness
- Supported digital marketing initiatives, contributing to a 20% increase in social media engagement through content coordination and customer interaction
- Assisted with website updates, ensuring 100% accuracy of vehicle listings and promotional content, improving customer experience and reducing inquiry errors
- Collaborated with sales teams to improve lead conversion rates by 10–20% through efficient lead allocation and follow-ups
- Utilized Google Analytics to track website performance, contributing to a 15% increase in website traffic over a defined period
- Supported dealership events and activations that generated 50+ customer interactions per event, increasing brand visibility and lead generation
- Delivered responsive customer service, maintaining a high satisfaction rate and ensuring all digital inquiries were addressed within 24 hours
Customer Service Consultant
Merchants SA
Johannesburg, South Africa
09.2022 - 01.2023
- Answered inbound calls to greet and assist customers with various needs and questions.
- Maintained repair logs and completed work orders and other required documentation.
- Diagnosed quality and performance degradation, flagging issues for repair, performing testing, troubleshooting and diagnosis.
- Served as friendly first point of contact for customer inquiries.
- De-escalated customer complaints using specialized communication techniques.
- Offered products and services to meet customers' needs and goals.
- Educated customers by explaining complex details in easy-to understand terminology.
- Upsold and cross-sold add-on purchases to increase sales.
- Engaged with customers to understand needs, resolve issues, and answered product questions.
- Calmly dealt with irate customers by offering constructive solutions in a professional manner.
- Helped identify and improve core customer service policies.
Education
Bachelor of Commerce - Marketing & Business Management
Damelin
Johannesburg, South Africa 04.2001 -
Skills
- Lead Management & CRM Systems
- Campaign Coordination & Execution
- Digital Marketing & Social Media
- Data Analysis & Reporting (Google Analytics)
- Customer Engagement & Service
- Stakeholder & Supplier Coordination
- Marketing Administration
- Event Planning & Activations
- Microsoft Office (Excel, PowerPoint, Word)
- Time Management & Multitasking
- Workflow planning
Additional Information
Valid Cod B Driver's License - Own Vehicle
Timeline
Marketing Administrative Assistant
Motus Group
06.2025 - Current
YES Learner - Marketing
Motus Group
06.2024 - 05.2025
Customer Service Consultant
Merchants SA
09.2022 - 01.2023
Bachelor of Commerce - Marketing & Business Management
Damelin
04.2001 -