Sailing, Writing, Travelling
Nicholette Griessel
Social Media Marketing, Writer, Website Developer.
Cape Town,WC
Summary
Adept at elevating brand presence, I spearheaded content strategies at Splash Social Media, achieving significant engagement growth through expert social media management and compelling copywriting. My approach blends creative storytelling with analytical prowess, ensuring content resonates with diverse audiences while optimizing SEO, showcasing my ability to drive results and foster community.
Overview
25
25
years of professional experience
Work History
Social Media Specialist
Splash Social Media
01.2016 - Current
- Improved customer satisfaction by offering timely support and information through social media channels.
- Produced visually appealing graphics using design tools such as Canva or Adobe Creative Suite to enhance social media presence.
- Fostered sense of community, initiating and moderating discussions on topics relevant to brand's audience.
- Generated significant growth in follower engagement, utilizing targeted content creation and interactive posts.
- Drove traffic to company website, creating and sharing compelling content that resonated with diverse audiences.
- Achieved higher brand recognition, collaborating with influencers and partners on promotional activities.
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
- Boosted website traffic with link placement in social media posts and optimized SEO strategies.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Elevated content quality and consistency by establishing and adhering to comprehensive social media calendar.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Obtained, attributed and wrote compelling captions and other text for photos, video and other graphics for both print and online use.
- Wrote engaging and successful marketing, advertising, and website copy.
Writer
Splash Social Marketing
01.2000 - Current
- Brainstormed ideas to create useful content for clients.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Followed company policies and editorial guidelines to craft thorough, well-written content.
- Edited manuscripts prior to publication, ensuring clarity, accuracy, and consistency throughout the text.
- Enhanced client satisfaction by delivering high-quality written content tailored to specific industries and target audiences.
- Researched and wrote original content for case studies, emails and newsletters.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Provided writing support for various projects and departments.
- Developed engaging articles for online publications, resulting in increased readership and social media shares.
- Adapted writing styles based on different platforms such as social media, blog posts, and print materials.
- Optimized web content for SEO purposes, driving organic search traffic and improving website rankings.
- Edited and proofread drafts of articles and other documents.
- Researched and wrote news stories, articles and reviews for online publications.
- Created content for websites and online publications.
Education
Master of Finance - Banking And Financials
Rustenburg Girls High School
Cape Town, South Africa 04.2001 -
Skills
Social Media Marketing
Social Media Management
Social Media Platforms
Social Media Monitoring
Social Media Posting
Content Marketing
Content optimization
Copywriting
Content Generation
Email Marketing
Blogging
SEO knowledge
Interests
Sailor, writer, blogger with an adventurous spirit!
A travelholic who has visited many different cities and thrived in different cultures.
A fulltime liveaboard with a passion for sailing and being on the ocean.
Full of life, efficient, loyal and compassionate with a great sense of humour!
Timeline
Social Media Specialist
Splash Social Media
01.2016 - Current
Master of Finance - Banking And Financials
Rustenburg Girls High School
04.2001 -
Writer
Splash Social Marketing
01.2000 - Current