Nikiwe Gwatyu

• Developing corporate affairs and PR strategy in aligned to MTN Group Fintech KPI's and deliverables
• Develop MTN Group Fintech content calendar and group communications playbook to aid and support country specific GTM's
• Working with media outlets to publish timely company information, such as press releases, brochures, and other materials
• Acquiring and maintaining detailed knowledge of company’s policies, principles, and strategies, and keeping up to date with relevant developments
• Manage full PR workflow including content briefs, agency and stakeholder management
• Developing key messaging or scripts on behalf of senior executives for presentations, events, addresses, town hall
• Developing internal communications emailer's and toolkits to keep staff informed of upcoming campaigns
• Ensuring communications messaging is consistent across all mediums and for different departments of organization
• Supporting various business units through strategy formulation and rollout of various communications & PR tactics
• Proofreading and editing both internal and external communications content
• Developing thought leadership pieces educating stakeholders on MTN Group Fintech's value proposition
• Conceptualizing and implementing communications and marketing campaigns in conjunction with Marketing & Digital Marketing team
• Facilitating media training procedures for MTN executives
• Attending to media queries with efficiency.
• Led cross-functional teams to achieve project milestones and deliver high-quality results
• Championed process improvement initiatives that led to significant cost savings without compromising on quality standards
• Spearheaded change management efforts for seamless adoption of new systems or processes among employees
• Mentored junior staff members for skill development and career progression within organization
• Evaluated vendor offerings critically to select most appropriate partners for delivering desired results at optimal costs
• Enhanced company reputation by driving successful initiatives that addressed client pain points effectively
• Implemented and developed operational standards, policies and procedures
• Assisted in organizing and overseeing assignments to drive operational excellence

• Internal stakeholder engagement
• Support CU Head achieve quantitative and qualitative strategic goals
• Execute Account based marketing plan across for key MTN Territories
• Support direct customer engagement goals
• Build and nurture customer relationships
• Support and co ordinate proactive media planning with external and internal stakeholder
• Support S&CR plans and roll out across MTN market areas
• Connect to Learn, Technology for Good, GIGA program and other opportunistic sustainability projects being rolled out by GF
• Execute CU MTN and MA Internal Comms messaging and engagement
• Arrange digital engagements
• Customer webinars, workshops and thought leadership sessions
• Deliver quarterly governance executive pack
• Send monthly customer newsletter
• Engage domains on 3rd party event support
• Document use cases
• Explore and cascade new product launches, offerings and solutions.

Set marketing goals and objectives for Etion Limited

• Plan, implement and manage marketing strategy across BU Functions
• Contribute to overall growth of company – Local and international performance goals
• Review and manage content marketing strategy on a monthly basis
• Align to market changes
• Determine KPIs for marketing department
• PR, Enterprise Marketing, CSI, Brand management, Digital engagement and Social Media
• Keep track of departmental marketing budget
• Report to Exco on monthly basis
• Track KPIs on regular basis and present reports
• Work with sales and development and customer success teams
• Sales enablement and engagement
• Create and present the annual marketing plan and strategy
• Sign off with BU heads
• Use data and reports to make evidence-based decisions
• Analyze company's marketing strategy and suggest improvements
• Stay up to date with latest technology and trends
• Stay up to date with latest marketing best practices
• Attend marketing conferences and educational programs
• Design, plan and execute effective marketing campaigns
• Brand strategy, including setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Competitor and customer insights analysis
• Analysis of sales forecasts and relevant financials and reporting on product sales
• Develop and manage digital marketing campaigns – required to write copy for email marketing campaigns to help sell events, as well as newsletters and other BTL marketing channels
• Develop and implement social media strategy – write and optimize content for social media accounts (Facebook, YouTube, Instagram) and content for company’s website(s)
• Track and analyze website traffic flow and provide regular internal reports
• Continually work on Search Engine Optimization of website(s)
• Manage, maintain and write online content for company’s website(s).

• Stakeholder Management: Identify project objectives, goals, deliverables, measurable and translation into working document that can be handed over to vendors
• Collaborate with agencies and other vendor partners
• Facilitate team and client meetings to review work
• Internal Marketing: Effectively communicate relevant project information to Silo Heads
• Making sure that internal employees are best brand advocates
• Above line Marketing (Traditional): Conceptualization of all above-the-line marketing campaign strategies
• Billboards, Radio, TV and Print, Point of Sale and Tactical activations
• Public Relations
• Traditional Paid Media Placements
• Coordinating marketing campaigns with sales activities
• Prepare and supervise execution of media plans for realization of offline campaigns
• Track brand opinion, perception and sentiment over set periods to measure marketing efforts
• Identify strategic partnerships to grow brand and build awareness
• Ensure that both internal and external communications align with brand CI, from inception through to implantation
• Providing bespoke and targeted events for existing clients and potential clients
• Events that attract potential new business as result of exclusivity, quality and exposure to interesting high-profile guest speakers
• Content Marketing: Develop strategic, compelling and engaging content
• Define and maintain group-wide content marketing calendar and delivery framework
• Deliver regular content marketing campaigns to meet strategy and objectives; Articles, Infographics, Campaign, Social Media posts
• Use social intelligence, SEO and content analytics to inform future topics and optimize engagement
• Optimize all content use, distribution and prioritization across extended marketing and communications initiatives and company channels
• Product Management: Design and implement in-depth qualitative and quantitative research using internal and external data sources to understand prospective audiences, user behavior and brand opinion, perception and sentiment
• Utilize this research to formulate segments and provide insights of how to grow these target areas
• Identifying consumer needs, how products should be used and preferences to certain product features over others
• Fuel company growth through continuous, innovative, customer-centric product development
• Assess competitors’ products to identify important features and compare performance with equivalent company products
• Development of detailed design work, including Product Use Context, Usage Hypothesis, stakeholder identification and physical/technical environmental factor analysis
• Consult with all company stakeholders to identify features that can be incorporated within cost and technical constraints
• Develop Awareness, Consideration, Purchase, Retention and Advocacy Modal
• Work with cross-functional teams to gather insights that will help inform acquisition, engagement and retention strategies
• Submission of proposals and designs for review by project team and other decision makers before moving to next stage ensuring that design continues to meet its marketing, technical and financial objectives
• Ensure company s in-house developed products have consistent, User-intuitive, look and feel ensuring platform-specific best practices and adhered to
• Continuous adjustment of product offering by responding to threats or identifying opportunities to increase market share
• Prepare strategy and develop web sites for landing pages, home pages and optimize customer conversions
• Customer journey mapping, flow diagrams, user stories, use cases, UX wireframes or prototypes
• Collaboration with technical specialists to ensure that design takes advantage of latest materials or technologies
• Usability testing (Learnability/Efficiency/Memorability/Error resistance)
• Appointment and management of creative agency to design graphic interface (GUI) or style tiles according to User Experience (UX) wireframes and User Interface (UI) brief (WYSIWI/Flat/Material UI)
• Quality control and testing of new product enhancements in UAT environment (on multiple platforms) before approving for live deployment
• Internal communication and training of all new product enhancements
• Iteration and testing of all new product changes and enhancements through analytical testing, AB Testing and customer feedback.

• Executing Global and local marketing campaigns and programs to influence acquisition, retention, cross sell, migration or upsell of Accountants directly or of existing customers through Accountants
• Coordinating marketing calendar for Accountants community in country to ensure a coherent marketing approach to this critical community
• Integrate global content for accountants into local marketing activities and programmes
• Bring new and innovative ideas and solutions to help re-invent and create Accountant programs
• Partner local Marketing managers in other marketing functions to assure seamless execution of all programs and campaigns to achieve highest result
• Work with local and regional Marketing Operations team to use data to determine appropriate audiences as well as developing and delivering reporting that concisely provides results and analysis to management using global reporting formats
• Act as in country point of contact and escalation with local Accountants sales organization to ensure full collaboration and visibility of marketing activity with sales teams
• Ensure all Marketing activities are focused on continuous improvement of campaign results and recommendation scores from Accountants
• Manage annual marketing spend agreed in Country Marketing Plan and in line with global guidelines

• Responsible for Field Marketing activities in Africa, with a focus on West and East Africa as well as Middle East region – Three local campaign managers reporting into function
• Preparation of marketing plans and management of field marketing budget
• Liaison with local sales teams, regional marketing and corporate marketing to determine field marketing plans
• Event management, from end to end, including conferences, seminars, trade shows and customer and partner events
• Digital marketing campaigns (webinars, email, inbound etc.)
• Co-marketing activities with partners
• Responsible for management of local website/s
• Database management
• Responsible for PR and social media activity in region
• Campaign management and tracking in Salesforce
• Updates to and maintenance of marketing calendar
• Liaison with suppliers such as PR agencies, graphic designers, printers, telemarketers, and direct marketing agencies on as needed basis
• Liaison and communications concerning marketing campaigns with internal stakeholders including sales, account development and administration staff.

• Formulate strategic marketing communications plans for your assigned client segment and implement projects accordingly from concept to execution includes managing all timetables, internal resources, deadlines and budgets
• Develop appropriate product/services messaging that are in sync with Internet Solutions messaging and are positioned within market
• Manage and implementation of marketing communications activities for global carrier segment including sales collateral, specification/technical sheets, sales letters, direct mail, web pages,
• And assisting with related projects across other segments as required
• Management of all new product launches, including identifying key client targets, determining most successful avenues
• Articulation of appropriate messages with strong positioning, controlling market messages
• Provide direction to support resources (PR, digital, design) for completion of initiatives and provide appropriate creative direction with regards design and brand ensure all activities can be clearly measured and monitored and
• Provide full reporting to all stakeholders post any campaign implementation
• Establish relationships across sales and solutions teams and ensure marketing is supporting and developing and executing on appropriate lead demand and qualified lead generation campaigns and measuring as such
• Administration: Managing creation of purchase orders with procurements and processing payments of suppliers /partners with finance
• Maintaining supplier s folders & contracts
• Processing new vendor documents
• Managing department petty cash
• Assisting department with travel requirements
• Booking department training
• Monthly budget reporting and tracking
• Brand Coordination: Track, order & stock up on corporate collateral
• Manage storeroom issuing of material to business
• Maintain CI Manual update suppliers on changes
• Manage banners according to event calendar
• Events Coordination: Signature events: Supporting events manager with arranging events
• Government Technology event, industry related tech events , Tech for Africa, Jazz Festival
• Internal Events: Managing internal events
• Yearend function as well as supporting the CSI Portfolio & sponsorships
• Internal Communication: Sending out internal mails for Facilities
• Lost & found and general notifications
• Update press clippings with latest press releases on notice boards
• Internal Sales Coordinator: Provide internal/external account activation support
• Draw up details proposals in response to briefs, quotes and contracts
• Coordinate briefing & debriefing sessions
• Organize focus groups for clients for research purposes
• Coordinate client activation viewing session
• Compile post campaign reports for clients
• Perform general office administration
• Diary management for account manager.

• Provide internal/external account activation support
• Draw up details proposals in response to briefs, quotes and contracts
• Coordinate briefing & debriefing sessions
• Organize focus groups for clients for research purposes
• Coordinate client activation viewing session
• Compile post campaign reports for clients
• Perform general office administration
• Diary management for account manager.