Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
Hi, I’m

Nicole Manana

Brand Strategist
Johannesburg
Pure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It's when the two cooperate that magic happens.
Simon Sinek
Nicole Manana

Summary

Industrious Marketing Specialist offering 12 years of brand and marketing experience along with a decisive and hardworking approach. Talent for devising creative and results-driven strategies. Demonstrated knowledge of marketing, copywriting and brand development and management.

Overview

12
years of professional experience
3
years of post-secondary education

Work History

Prequel Inc

Brand Strategy Manager
01.2023 - Current

Job overview

  • Developed strategies for app products and personal branding for the CEO
  • Developed brand vision, mission, and positioning for app products
  • Led design teams in creating brand identity kits for app products
  • Created Tone of Voice guidelines for products
  • Collaborated with cross-functional teams to develop and implement brand strategies.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Developed market segmentation and personas
  • Developed brand communication plans
  • Worked closely with the PR team on brand and CEO communication

Clockwork

Senior Strategist
11.2019 - 03.2023

Job overview

  • Developed brand, PR, digital marketing, content, and social media strategies for various clients
  • Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategies for various clients
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Maximized strategic approaches by keeping close-eye on performance and making appropriate recommendations for adjustments.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Crafted and implemented strategies to increase search visibility, engagement and website traffic.
  • Collaborated with designers, copywriters and developers, creating effective digital marketing campaigns.
  • Conducted market research and competitor analysis to inform marketing strategies.
  • Assembled reports and presentations to share insights and recommendations with stakeholders.
  • Developed creative presentations, trend reports and
  • Conducted market research to identify new opportunities and target markets.
  • Coordinated with design and media teams to develop high-quality creative assets.

Arc Interactive

Brand Strategist & Content Lead
03.2015 - 10.2019

Job overview

  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Developed questionnaires and facilitated focus group discussions.
  • Generated reports to support development and implementation of marketing plans.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Spearheaded strategic brand plans for multiple clients to increase their market share and brand awareness.
  • Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.

Flint Studio

Copywriter & Content Strategist
05.2014 - 02.2015

Job overview

  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Improved click conversion rates with strategic creation of online advertisements.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Created content for websites and online publications.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Collaborated with cross-functional teams to develop and implement market research strategies.
  • Developed and deployed content marketing strategies for several clients

The Jetstream

Copywriter & Content Strategist
10.2011 - 04.2014

Job overview

  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Created content for websites and online publications.
  • Wrote fiction and nonfiction stories for the website and for my employer's book drafts.
  • Researched relevant industry trends to develop engaging, topical social media content.
  • Managed social media accounts, namely Twitter, Facebook and YouTube
  • Created content strategies for digital media.

Education

University of Johannesburg

Bachelor of Arts from Journalism
02.2008 - 12.2010

Skills

Brand Strategyundefined
Availability
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Timeline

Brand Strategy Manager

Prequel Inc
01.2023 - Current

Senior Strategist

Clockwork
11.2019 - 03.2023

Brand Strategist & Content Lead

Arc Interactive
03.2015 - 10.2019

Copywriter & Content Strategist

Flint Studio
05.2014 - 02.2015

Copywriter & Content Strategist

The Jetstream
10.2011 - 04.2014

University of Johannesburg

Bachelor of Arts from Journalism
02.2008 - 12.2010

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Nicole MananaBrand Strategist