Nicole Good

• Planning and execution of high-impact casino marketing campaigns, including themed promotions, player tournaments, and seasonal events.
• Develop go-to-market strategies in partnership with game providers to support new game launches and exclusive content, driving player acquisition and engagement.
• Oversee end-to-end campaign lifecycle, from creative briefing and content development to performance tracking and post-campaign analysis.
• Align closely with internal design, content, and development teams to ensure brand consistency across all casino-related communications and promotional assets.
• Use competitor analysis, user behaviour insights, and monthly reporting to refine campaign strategy and enhance player retention.
• Manage and optimize marketing budgets, promotional inventory, and ROI tracking across casino promotions and activations.
• Leverage internal and external platforms to deliver targeted, data-driven marketing with focus on player experience and retention.
• Onboarding and integration of gaming providers, from contract negotiation to technical implementation, ensuring seamless platform delivery.
• Build and maintain strong supplier relationships to secure exclusive content, co-branded campaigns, and promotional support.
• Collaborate with development teams to enhance website UX, ensure game compliance, and maintain high platform performance.
• Manage supplier invoicing, promotional schedules, and ensure compliance with licensing and regulatory standards.
• Act as cross-functional liaison between marketing, operations, and product teams, driving alignment through structured project management tools (e.g., production boards).

• Delivered premium events such as Daytona Rally, iLamuna Endurance Series, Play World Swimsuit Shoot, and Vodacom 4U App activations.
• Secured sponsorships and negotiated vendor contracts, ensuring ROI and stakeholder satisfaction.
• Oversaw logistics, branding, and event communications, driving seamless execution.
• Boosted event visibility through strategic social media campaigns and data-driven post-event reviews.
• Facilitated crisis management, maintaining calm in high-pressure situations.
• Implemented promotional strategies, increasing event visibility.

• Devised product launch plans for successful market entry and uptake.
• Administered budget planning, guaranteeing cost-effective operations.
• Analysed competitors' activities, keeping abreast of industry dynamics.
• Conducted market research, identifying emerging trends and opportunities.
• Developed marketing strategies for effective brand positioning.
• Enhanced brand visibility by organising high-profile sponsorship events.
• Oversaw development and execution of multi-channel marketing campaigns to drive growth.
• Managed event logistics, ensuring smooth running of multiple events.

• Led & managed six-person sales team, refining strategies to boost revenue and client retention.
• Conducted market research and tailored client solutions to exceed KPIs.
• Secured and nurtured high-value partnerships & relationships.
• Encouraged open communication, fostering positive work culture.
• Provided comprehensive onboarding training.

• Managed key accounts through consultative selling, surpassing targets and strengthening client relationships.
• Conducted competitive analysis to inform strategy and support sustained growth.
• Optimised CRM pipelines for improved collaboration and forecasting accuracy.

• Streamlined sales operations including quotes, contracts, and campaign logistics.
• Coordinated with sales team, enhancing overall productivity.
• Communicated with potential and existing customers in-person, over telephone and via email.
• Delivered exceptional customer service, addressing customer queries and handling customer complaints.

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