Nicole Burger

I am currently working part time as an Ageless Grace Instructor, which is a Brain & Body Fitness programme, and I hold classes in Retirement Villages.

I also work part time for Nextech3D as a BDR for their event solution software Map D.

Importing and Selling Health Orientated Equipment from Germany - B2B Strategies
● Office Administration
● Propose, Implement, Analyse, Report and Optimise Marketing Campaigns (Emails (newsletters & emails to potential clients), Cold Calling, Expos/ Trade Shows, Print & (Magazines, Banners, Flyers etc.) Online Publications, Digital (Google Ads, Social Media, Media Buying & Website).
● Marketing Budget Proposed and Management
● Updating Website SEO focused Copywriting - New Content, Images, Videos, Blogs, Pricing, Content and Tracking.
● Existing & Potential Customers Support & Management
● Quoting, invoicing and processing orders
● Warehouse management and stock control
● Manage relationships with External Suppliers/ Vendors/ Operators
● Database Management (POPI Act compliant)

Achievements: Launched two new companies into South Africa with their respective products. Launched a new product for an existing company.

• Develop, Implement, Test, Monitor, Optimise, Analyse and Reporting on Marketing Strategies & Campaigns (Print, Digital, Expos/ Trade Shows, Email Campaigns, SMS, AVM, Social Media and Affiliate Marketing) for both new and existing customers
• Generation of Leads and Sales based on targets (B2B and B2C)
• Budget Proposals and Management
• Manage Relationships with External Suppliers/ Vendors/ Operators/ Existing and Potential Customers.
• Updating Websites - SEO focused Copywriting - Content, Blogs, Images & Videos. Ongoing analysis using Google Analytics. - Google Ads

Clients: Travelogic, Direct Axis, Media Sales House, Accio Consulting, Trusty Central, Happy Tales Box, Hunter South Africa, Clarity Consulting, Lyra Consulting, Event Guru

• Project Management for launch into different countries.
• Media Planning & Buying
- Negotiating rates & placements of ads
- Identifying new opportunities
- Day to day management of relationships with publishers
- Implement tracking and testing
- Monitoring, Analysing & Optimising campaigns (including, creative, copy, geo targeting and channel changes)
- Setting up Acquisition Budget and Ad spend Management (monthly)
- Reporting, Interpreting & Analysing numbers daily
- Ongoing research and proposals for clients with new opportunities in different countries and products.
- Interview, recruit and train new staff. Offering ongoing training and help where require

Media Planning & Buying
- Negotiating spaces, banners and rates
- Identifying new acquisition opportunities
- Day to day management of relationships with publishers
- Implement tracking pixels and testing
- Create Landing Pages
- Campaign optimization including, creative, copy and geo targeting changes
- Setting up Acquisition Budget and Ad spend Management
- Ongoing monitoring & reporting of numbers
- Spot check Drupal and Navicat
- Recommendations and action plans
• Google Analytics
• Other Acquisition Routes
- Setting up and monitoring Facebook ads (PPC)
- Setting up and monitoring Google ads (PPC)
• Promotions
- Develop and drive weekly and monthly promotions focusing on both acquisition and retention
- Monitor, analyze and report on learning’s
- Writing of copy for emails, fan pages, landing pages
- Website Management
Social Media
- Management of 4 fan pages and groups
- Customer care
- Daily postings
- Creation of events
- Tracking
• Writing of copy for Websites paying particular attention to SEO elements.
• Ongoing Project Management.

Project management
- Overseeing and management of conference producers and sales team
- Sourcing and booking venues
- Deciding on theme and creating programs
- Sourcing appropriate speakers for their topics and booking them
- Budgeting
- Marketing, PR and all resources optimization to target the correct target market
- Print and online material updating and production


• Sales
- Cold calling (telesales) to sell exhibition space and to boost delegate numbers
- Sponsorships
- Interviewing and selecting new sales team members

Brand Marketer
 Set up, plan and monitor viability of promotions.
 Reporting of figures on a daily basis.
 Liaising with the call center and other departments with regards to promotions.
 Briefing of creative team
 Sending out communication and promotional notification to players
 Set up of promotions from concept to execution
 Report of findings after promotion and making recommendations for further promotions.
 Calculating ROI of promotion.
 Daily analysis of business numbers
 Competitor Analysis
 Research
 Project Management
Campaign Manager
 Reporting figures on figures on a daily basis.
 Assisting Affiliate Relationship Managers by running reports and queries on a daily basis.
 Setup, plan and monitoring the viability of special deals, campaigns and promotions.
 Liaising with the call center, creative and other departments with regards to promotions.
 Monitoring affiliate website for updated creative and ensuring that affiliate websites are tracking correctly and the tracking information is correct.
 Sending out communication and notices to affiliates
 Setting up private online tournaments.
 Assisted in outbound failed active campaign.

 Sourcing and Coordinating of Venues, Caterers, Entertainment and Décor.
 Set up of Production Schedules, Operation Documents and Budgets.
 Facilitation of Event, Pre and Post Production.
 General office admin
 Filing and updating computer records.

Print Publications - B2B
• Selling Advertorial Space for a Business-to-Business Publication on HIV / Aids
• Established Own Client Base by means of Cold Calling.