Nicolaas Swanepoel
Johannesburg
Summary
Results-driven National Sales Manager experienced in driving sales growth and expanding market presence. Guided teams to exceed targets through strategic planning and effective resource allocation while cultivating strong client relationships that maximised revenue opportunities. Focused on delivering organisational success through adaptability and a commitment to excellence.
Overview
21
21
years of professional experience
Work History
National Sales Manager
Usabco Industries PTY Ltd
Johannesburg
01.2023 - Current
- Acted as the primary point of contact for key accounts, building strong relationships and ensuring customer loyalty.
- Directed the launch of new products into the national market, overseeing marketing and sales integration.
- Identified and pursued new business opportunities in untapped markets, expanding company reach and influence.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Negotiated contracts with major accounts, ensuring favourable terms that boosted profit margins.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Coordinated with marketing department to create compelling sales campaigns and promotional activities.
- Developed business and sales plan strategy.
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Monitored sales performance metrics, identifying areas for improvement and implementing corrective actions.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Facilitated product knowledge sessions for sales staff to improve client engagement and conversions.
- Defined incentive programmes to drive staff sales and motivation.
- Established performance benchmarks and conducted evaluations to recognise and reward top performers
- Conducted sales forecasting for all Independent hardware channel stores (EST, Powerbuild, Midas, Build It, Essential, Chamberlains, UMS,NWK,NTK,VKB,OVK,Afgri, Kaap Agri, Buco,Shield,Agrinet, etc.) Nationally.
- Set budget and monitored expenses to run profitable department.
Key Account Manager
Usabco Industries PTY Ltd
Johannesburg
08.2022 - 01.2023
- Managed key account matters, resolving issues, updating on project milestones, attending meetings, and coordinating communications to ensure client satisfaction.
- Developed new business opportunities within existing customer portfolios, achieving revenue targets through upgrades and cross-selling.
- Applied excellent negotiation, upselling and sales techniques to maximise revenue.
- Hit sales targets by seeking opportunities for operational expansion and new customer acquisition.
- Presented at industry events as a representative of the company, enhancing brand visibility among potential clients.
- Set pricing strategies based on market capacity and demand, aligning with revenue targets to optimise profitability.
- Merchandised displays to showcase new and popular items.
Business Unit Manager
Bambisana Holdings
Johannesburg
01.2017 - 06.2022
- Led crisis management efforts during unforeseen events, minimising impact on operations and customer service.
- Dealt with customer complaints calmly and effectively, resolving issues with timely solutions.
- Collaborated with other managers to plan and direct organisational tasks.
- Facilitated regular team meetings to communicate objectives, gather feedback, and discuss improvements.
- Managed department budget, closely monitoring expenditure and implementing cost-saving strategies.
- Managed personnel hiring, reviewing CVs, conducting interviews and selecting top-qualified candidates.
- Supported employee morale and well-being by developing positive practices centred on career development and individual job satisfaction.
- Developed and maintained relationships with key clients, resulting in repeat business and referrals.
HR Manager
Matshisela Trading
Johannesburg
01.2005 - 12.2015
- Supervised staff recruitment process, including interviewing, selection, and onboarding, to ensure alignment with organisational needs.
- Coordinated training programmes to develop staff skills and facilitate career advancement.
- Administered payroll and benefits, ensuring accuracy and compliance with legal standards for timely processing.
- Managed employee relations, addressing grievances and conflicts to foster a positive work environment.
- Facilitated communication between management and employees, promoting transparency and mutual respect.
- Oversaw disciplinary procedures, maintaining fairness and adherence to company policies.
- Advised senior management on HR issues and recommended strategic solutions to address organisational challenges.
- Negotiated with trade unions, resolving conflicts and establishing productive working relationships.
- Implemented team building activities to enhance positive working environments.
- Managed confidential personnel records, safeguarding employee privacy and data protection.
Education
Certificate of Higher Education - Matric
Helpmekaar College
Johannesburg, GP01-1999
Sales and Marketing
IMM Graduate School
Johannesburg, GPSkills
- Sales strategies
- Sales forecasting
- Pricing strategy
- Lead generation
- Contract negotiation
- Account management
- Sales performance evaluation
- Sales training
- KPI analysis
- Budget management
- Budget control
- Market research
- Data analysis
- Promotional tactics
- Target achievement
- Client relationship building
- Team leadership
- Decision-making authority
- People Management
- Problem solving
- Proactive self starter
- Up-Selling strategies
- Supply chain understanding
- Supply chain understanding
Languages
Afrikaans
Proficient
C2
English
Proficient
C2
Interests
- Cricket
- Rugby
- Tennis
- Movies
Timeline
National Sales Manager
Usabco Industries PTY Ltd
01.2023 - Current
Key Account Manager
Usabco Industries PTY Ltd
08.2022 - 01.2023
Business Unit Manager
Bambisana Holdings
01.2017 - 06.2022
HR Manager
Matshisela Trading
01.2005 - 12.2015
Certificate of Higher Education - Matric
Helpmekaar College
Sales and Marketing
IMM Graduate School