Nico Van Der Schyf

Head of Sales

Insta Group (Instacall Division)
April 2025 – Present Strategic Sales Leadership | High-Performance Culture Builder | Scalable Revenue Growth

Appointed to architect and execute the sales growth strategy for Insta Group’s outbound telesales division. Entrusted with full responsibility to build, scale, and lead a high-performing sales operation from the ground up — with a clear mandate to drive revenue, structure systems, and establish a best-in-class call centre.

Core Responsibilities:
Growth Strategy & Execution: Leading the transformation and expansion of the call centre from 23 agents to 150 within 90 days — with fully aligned sales, recruitment, and training pipelines.
Sales Process Design: Developing and implementing scalable, repeatable sales frameworks, scripts, and rebuttals to maximize conversions and performance consistency.
Team Structure & Development: Recruiting, mentoring, and structuring a multi-layered team including sales agents, team leaders, sales coaches, and QA specialists.
Performance & Incentive Systems: Creating weekly and monthly incentive structures that drive individual output and collective momentum — all within tightly managed budgets.
KPI Management & Reporting: Establishing clear metrics dashboards and reporting lines to track real-time agent performance, campaign ROI, and daily sales velocity.
Culture & Morale Building: Instilling a performance-driven, energised team culture focused on ownership, recognition, and personal accountability.
Executive Stakeholder Engagement: Regularly reporting to CEO and shareholders on growth milestones, risks, and strategic opportunities.

Key Milestones Achieved (First 30 Days):
Launched the strategic 3-month growth roadmap and activated the recruitment engine to scale operations rapidly.
Increased average daily sales per agent from 2 to 4 within the first month through targeted coaching and performance uplift.
Designed & Rolled Out a 4-week themed incentive program that boosted morale and accelerated sales traction.
Built the foundational KPI and QA infrastructure to measure, manage, and enhance quality and compliance.
Elevated the sales environment into a goal-oriented, high-energy culture already exceeding early-stage expectations.

• Directed the creation of a new sales department at CAP Security
• Designed and implemented systems, processes and structures for a high-performing telephonic and tele sales operation
• Optimised workflow and productivity, generating a new revenue stream
• Drove income growth and expanded CAP Security's sales capabilities
• Led the team with innovative strategies, resulting in consistent growth and success for the company

• Joined the Value-Added Insurance Sales Department to drive sales growth and support strategic development
• Implemented new product innovations to promote departmental success
• Managed New Business Sales initiatives for value-added products, including brands like Auto & General and First for Women
• Led the Afrikaans team, VIRSEKER, focusing on brand-specific sales initiatives
• Developed and executed strategies to consistently meet and exceed sales targets
• Collaborated with teams to ensure the department's competitive edge and sustainable growth
• Promoted to Acting Business Manager due to consistent performance and leadership
• Awarded the TFL (Top Sales Consultant and Supervisor) award multiple times
• Received the TGT (Telesure's Got Talent) management award for outstanding performance
• Nominated for the annual Managers' Award in 2011 for exceptional sales growth and meeting business requirements

• Built and managed new teams for onboarding new partners
• Collaborated with the marketing team to align strategies and drive performance
• Oversaw day-to-day operations as Call Centre Manager, ensuring smooth workflow and team efficiency
• Held regular meetings with partners to identify opportunities for business improvement
• Explored and implemented new business channels to enhance partnerships and expand market reach
• Developed and executed strategies to improve operational effectiveness and partner satisfaction
• Transferred to a challenging department to drive improvements

• Managed a team of 28 staff members across multiple campaigns, ensuring optimal performance
• Oversaw campaign contacts, ensuring targets were consistently met and effectiveness was maintained
• Measured and upheld campaign targets, maintaining high performance standards
• Allocated contacts to team members, managing outcomes and ensuring follow-through
• Ran five concurrent campaigns for a single call centre, ensuring efficient coordination and execution
• Consistently met and exceeded campaign performance targets through effective team management and strategic oversight

• Started and led a new team for the department, focusing on developing strong team dynamics
• Launched a new partner into the call centre, ensuring seamless integration and performance
• Set and managed sales and conversion targets to drive team success
• Grew the client base by acquiring 200 new clients per month through effective team leadership and strategy implementation
• Successfully grew the client portfolio by 200 clients per month
• Promoted to Campaign Manager due to demonstrated leadership and success in campaign management

• Consistently achieved top sales performance in outbound sales
• Demonstrated exceptional sales skills, securing high-value deals and consistently surpassing targets
• Recognised as Top Sales Consultant for outstanding performance
• Received the TFL Award for exceptional sales contributions and results
• Promoted to Sales Manager for exceptional performance and team leadership