NICKI BOMPANI

• Full ownership of all marketing activities within Fintech start-up
• Part of founding team and member of Exco reporting to Founder
• Development of brand identity and positioning and ownership of brand voice
• Strong focus on conversion rates and coaching of sales staff to improve take up. Increased sales by 10% by driving quality inbound leads.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Managed branding campaigns and event marketing initiatives in video, web and social media.
• Increased market awareness and penetration through development of creative collateral.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Analysed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Oversaw and guided brand marketing programs to optimise user product experience.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Utilised detailed market research, specific population demographics and lifestyle data to identify product target markets.
• Identified low-cost opportunities to increase visibility and drive traffic.

• Responsible for overall customer management lifecycle programme, developing various CRM strategies to retain and grow our most profitable customers
• Drove more relevant engagement with customers based on CX insight
• Ensured alignment of customer touch points to segment customer value proposition and customer management lifecycle programme
• Defined engagement strategies based on value segmentation, understanding, and managing execution of e-mail/SMS/Direct mail communication through engagement marketing team
• Drove customer insights back into value chain to continuously improve customer experience and build on existing CVP
• Actively sourcing new ways of generating qualitative insights, often in collaboration with Enterprise Architects
• Worked well in team setting, providing support and guidance.
• Demonstrated high level of initiative and creativity while tackling difficult tasks.
• Identified issues, analyzed information and provided solutions to problems.
• Passionate about learning and committed to continual improvement.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Proved successful working within tight deadlines and fast-paced environment.
• Strengthened communication skills through regular interactions with others.
• Proven ability to develop and implement creative solutions to complex problems.

• Lead design and management of all direct marketing campaigns for Personal Finance segment in all phases: planning, implementation and analysis
• Designed campaigns against set targets and budgets, with clear focus on customer retention, incremental sales (cross-sell and up-sell opportunities)
• Chair campaign governance board aimed to seek approval from distribution and product partners for planned campaigns
• In-depth collaboration with Business Intelligence teams to leverage customer data and insights to translate into effective direct marketing initiatives.
• Managed B2C direct marketing tactics to drive revenue for remarketing efforts.
• Established key performance metrics for marketing programs, analyzed campaign performances and adjusted strategies and tactics to increase productivity.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Optimized email campaigns to increase open and click-through rates.
• Devised content strategy to effectively engage target audiences.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Ogilvy is one of the largest marketing communications networks in the world. Ogilvy Cape Town has established itself as one of the leaders of the SA advertising industry and is a leader in integrated 360-degree communication with a turnover of approximately R400 million
• Responsible for managing various agency clients - creatively, financially, and operationally
• Launched new product to market and managed ongoing customer comms (Over 300 separate pieces of communication produced for launch)
• Worked with senior clients across various portfolios, holding responsibility for agency's strategic and creative product
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Frequently sought out opportunities for further growth of clients business
• Met with clients to discuss advertising options and future growth goals.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Developed compelling presentation decks to gain approval for ideas and communicate results.
• Built relationships with customers and community to establish long-term business growth.
• Responsible for setting creative context of the business - knowing what type of advertising and communication the Brand needs
• Provided vision and direction for creative work based on Client and Brand requirements
• Management of client budget and looked to maximise agency billings
• Effectively managed and coached more junior members of staff -Account Manager/Execs
• Key achievement - Part of account team that launched the new SAA Voyager credit card:

Around the world, American Express is frequently chosen by airline partners of the highest calibre to partner it in the launch of a credit card

In 2006 SAA Voyager joined with American Express and Visa to launch new cards to the South African Public

American Express’ existing world record of 6 months to launch was beaten by the Ogilvy team who, together with SAA Voyager and the American Express Nedbank team, managed to achieve this in 3 months

Over three hundred separate pieces of 360-degree communication were produced

The outbound call centre had to switch to inbound as demand was so high and year-end target was hit in the first 3 months of launch.

• Iceberg Marketing is a full-service direct marketing agency based in Northampton, covering disciplines such as direct marketing, creative, data services, planning, media, and production, with turnover of £20 million.
• Managed direct marketing initiatives and produced extensive database analysis to understand customer buying behaviour and purchase patterns
• Managed entire process end to end (creative, production)
• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Built and maintained strong client relationships to drive business growth.
• Set and achieved company defined sales goals.
• Fostered lasting relationships with clients through effective communication and quick response, resulting in long-term loyalty and expanded client base.

• Carlson Marketing is a relationship marketing company with a strong focus on customer loyalty programmes - Part of the Carlson Companies Group - employ around 190 000 people in 140 countries
• Responsible for Database management, direct campaign production and fulfilment (direct mail, e-mail) CRM and Call Centre customer response management
• Financial management
• Partner negotiations
• Managing operations team (6 team members)
• Cross-sold products and services to clients to secure additional business and grow revenue streams.
• Researched competitive landscape and emerging technologies to position brand in global marketplace.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Strengthened customer relationships with proactive and collaborative approach to managing needs.

• Awarded Distinction
• Completed professional development in Psychology

• Awarded - Accredited Quirk/Red & Yellow digital marketer

• Professional development completed in Marketing

• Completed professional development in Accounting, Economics, Human Resource Management, Marketing, Strategy and Operations Management.

Special acknowledgement for academic achievement – 2nd in Individual Class and Top achieving Syndicate Group.