Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Personal Information
Computer Experience
Playing Golf and Walking
Timeline
Generic
Nicholas Jakob van Aswegen

Nicholas Jakob van Aswegen

National Key Account Manager
Heidelberg

Summary

Experienced Key Account and Operations Manager in the FMCG/Retail industry with a proven track record in strategic negotiations, sales management, pricing strategies, operations, communication, and relationship building. Successfully leads key account and sales management initiatives, effectively managing sales and distribution agents to maintain and increase product sales. Provides regular feedback on sales targets to both internal and external teams, while creating growth strategies based on customer requirements. Skillfully manages stock replenishments for retail customers and distribution centers, presenting comprehensive sales performance reports on a weekly and monthly basis. Establishes and maintains strong customer and agent relationships, overseeing various store layouts, revamps, new store openings, in-store promotions, market days, and trade shows. Formulates sales growth strategies in alignment with customer needs and maintains up-to-date reports on customer margin and profit. Collaborative Key Account Manager with demonstrated success in relationship building, negotiating, and developing new business within targeted and assigned accounts. Strong analytic, quantitative, and technical aptitude with great attention to detail. Self-motivated, driven, and adaptable with a proven track record of exceeding goals. Experienced account management professional with a strong track record in client relations, strategic planning, and revenue growth. Known for fostering team collaboration and achieving results, adaptable to changing business needs. Skilled in relationship building, negotiation, and project management. Recognized for reliability, effective communication, and problem-solving abilities. Pursuing a full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

38
38
years of professional experience
7
7
years of post-secondary education
2
2
Languages

Work History

Key Account Manager

Cosmo Key Accounts Services
10.2024 - Current

Spar Operational Manager

Batho Pele Sales & Merchandising
01.2023 - 10.2024
  • Spar Key accounts
  • Spar Operations

National Key Account Manager SA

Cosmo Sales & Marketing
06.2017 - 11.2022
  • National Listing Process
  • Negotiating Trading Terms
  • Developed A Comprehensive Account Strategy
  • Increased Account Revenue
  • Served As a Primary Liaison for Products and Services
  • Negotiated Trading Terms, Ad-Hoc Spend, Above Line Advertising
  • Enhancing Market Activities
  • Identifying Opportunities for Up-Selling and Cross-Selling
  • Developed Affective Marketing Strategies Aligned with Business Objectives
  • Provided Comprehensive Pre-Sales and Post-Sales Reports
  • Facilitated And Improved Sales to Service
  • Prepared Detailed Cost Analysis Reports
  • Conducted Comprehensive Market Research to Develop Competitive Sales
  • Driving Significant Increase in Brand Representation and Customer Satisfaction
  • Accounts: Spar National, Pick N Pay Family
  • Renumeration Package: Salary, Laptop, Tablet, Cell Phone, Fuel Card, Car Allowance
  • Reason For Leaving: Retrenched, Business Closed Doors

National Accounts Manager

PACMAR (Pty)Ltd
10.2012 - 05.2017
  • Handled relationships with key accounts
  • Created an extensive strategic plan for high-profile accounts
  • National Rebate Structure, Ad-Hoc Expenditures and Promotional Grids
  • Increasing Account Income
  • Achieved Key Account Goals
  • Effectively Negotiated Trading Terms
  • National Listing Procedure
  • Achieving Notable Growth in Brand Representation and Customer Satisfaction
  • Created marketing strategies that align with business goals
  • Created Cost Analysis Reports
  • Generated detailed pre-sales and post-sales reports
  • P&L Reports
  • Initiated Quarterly Business Reviews
  • Identifying Opportunities for Upselling and Cross-Selling
  • Provided and Exhibited Product Solutions
  • Delivered Customized Presentations
  • Focused on Emerging Markets
  • Reported to National Sales Manager and Owner
  • National Accounts and Regional Accounts: Pick n Pay National, Shoprite/Checkers Group, Massmart, UMS, ICC, BEC Food zone, independent wholesalers, Express School Foods, School Food Marketing
  • Contract Accounts: Compass Group, Famous Brands Coffee Company, Desmondi
  • Remuneration Package: Basic Salary, Car Allowance, Fleet Card, Pension Fund, Medical, Cell Phone, Laptop, Company Credit Card, Quarterly Incentives, and 13th Cheque
  • Reason for Leaving: Retrenched – PACMAR was bought out

National Sales & Key Account Manager

Capital Tobacco Co
07.2010 - 02.2012
  • Managing Sales Operations
  • Developed And Implemented Sales Strategies
  • National Sales Targets
  • Create And Managed National Sales Programs and The Implementation Thereof
  • Overseeing The Company’s Sales Performance Across All Regions
  • National Marketing Spends
  • Analyze Market Trends
  • Detailed Cost Analysis Reports
  • Profit & Loss Reports
  • Developed Effective Sales and Marketing Objectives Aligned with Business Plans
  • Increasing Account Revenue
  • Quarterly Business Reviews
  • Effective Customer Engagement and Understanding of Customers’ Needs
  • Focused On Emerging Market Opportunities
  • Built And Maintained Relationships
  • Lead And Motivated the Sales Team
  • Participated In Interviews and The Process of Recruiting New Employees
  • Accounts: British American Tobacco, Phillip Morris, JTI, Voyager, Bic SA, Selati Sugar, Cadbury’s, Nestlé, Beacon, Willards/Pepsi, Bené Water, Energade Drinks, Simba, Tiger Brands, Kraft Foods
  • Remuneration Package: Basic Salary, Car Allowance, Pension Fund, Cell Phone, Laptop
  • Reason for Leaving: Better Offer

Regional Sales Manager

Supply Chain Services (SCS)
04.2001 - 06.2010
  • Company Overview: Mpumalanga
  • Managed Regional Sales Team
  • Developed And Implemented Sales, Marketing and Financial Strategies for Stores Across the Region
  • Visiting Stores to Meet with Employees
  • Communicated Sales Goals and Expectations
  • Gathering Research About Target Markets
  • Ensured The Delivery of Targets Through Individual and Divisional Targets
  • Developed Effective Sales and Goals Aligned with Company’s Objectives Developed Field Sales Action Plans to Facilitate the Implementation of Regional Sales Programs
  • Established Sales Objectives
  • Established Projected and Expected Sales Volumes and Forecasting
  • Developed And Implemented New Programs, Sales Initiatives Strategies to Capture the Market
  • Positively Contributed to The Sales Team’s Effort by Accomplishing Related Results
  • Ensured The Effectiveness of Cross-Selling Activities by Guiding Employees
  • Managed The Implementation of In Store Point of Sale Objectives
  • Delivered Tailored Presentations
  • Initiated Quarterly Performance Reviews
  • Mpumalanga
  • Accounts: Soda Stream, Branded Solutions, Valpré, Lipton Iced Tea, Aspen Pharmacare, Glad, Continental Oil, Wrigley’s, Unsgaard, Enrista Coffee, Backsberg Wines, Yardley
  • Remuneration Package: Basic Salary, Medical Aid, Car Allowance, Fuel Card, Pension Fund, Cell Phone, Laptop, 13th Cheque, Principal Incentives
  • Reason For Leaving: Better Offer

Area Sales Manager

3D Marketing Agents
03.1998 - 03.2001
  • Company Overview: Lowveld Area
  • Manage Regional Sales & Merchandising Team
  • Manage Regional Sales Objectives
  • Volume Growth
  • Implementing Sales Objectives
  • Formulating Sales Strategies
  • Attend Principal Meetings
  • Presentations of In Store Point of Sale & Displays
  • Monthly Sales Feedback (Principals)
  • Monthly Sales Meetings
  • Manage Sales & Display Incentives
  • Managed Relationships
  • Negotiated Trading Terms
  • Dealing Parameters
  • Promotional Grids
  • Above the line Advertising
  • Lowveld Area
  • Accounts: Cadbury’s, Adcock Ingram, Yardley, Nampak, Continental Oil, Sarah Lee, Smith & Nephew, Nola, Miami Canners, Glad
  • Remuneration Package: Basic Salary, Company Vehicle, Fuel Card, Medical Aid, Quarterly Incentives, Pension
  • Reason For Leaving: Better Offer

Area Sales Manager

Cadbury’s
03.1998 - 03.2001
  • Company Overview: Lowveld Area
  • Manage Regional Sales & Merchandising Team
  • Manage Regional Sales & Objectives
  • Volume Growth & Objectives
  • Implementing Sales Objectives
  • Formulating Sales Strategies
  • Manage Revenue Growth
  • Attend monthly Principal Meetings
  • Presentations on In Store Point of Sale & Displays
  • Monthly Sales Feedback (Principals)
  • Manage Sales & Display Incentives
  • Other Duties: Key Accounts (Spar Lowveld)
  • Managed Relationships with Spar Account
  • Negotiate Trading Terms
  • Promotional Grids
  • Dealing Parameters
  • Promotional Spend
  • Lowveld Area
  • In 1998 Cadbury’s Decided to Merge the Cadbury Country Area Business With 3D Sales & Merchandising Company
  • Joined 3D Marketing 1998
  • Remuneration Package: Basic Salary, Company Vehicle, Fuel Card, Medical Aid, Pension Fund, Quarterly Commission, 13th Cheque
  • Reason For Leaving: Move to 3D Marketing

Sales Representative - Bottom End

Cadbury’s
01.1990 - 02.1998
  • Sales Orders
  • Cash Collections
  • Stock Rotation
  • Promotional Implementation
  • Negotiate Promotions
  • Deals & Displays
  • Control Returns
  • Expired stock & Damages
  • Merchandisers Leave
  • Monthly Collections Reports
  • Weekly/Monthly/Quarterly Sales Reports
  • In March 1998 I was Promoted to Area Sales Manager for the Lowveld Region

Trainee Manager Housewares & Hardware

Pick n Pay Hypermarket
02.1987 - 12.1989
  • Company Overview: Klerksdorp
  • Daily Stock Counts
  • Stock Control Warehouse
  • Promotional Displays
  • Suggested Orders
  • Merchandisers’ Wages/Clock Cards
  • Day Off & Leave Rosters
  • Pricing
  • Merchandising & Displays
  • Klerksdorp
  • Remuneration Package: Basic Salary, Medical Aid, Pension
  • Reason For Leaving: Offered a Sales Position with Cadbury’s in Pretoria

Education

Grade 12 -

Hoërskool Edenvale
01.1980 - 12.1984

Sales and Marketing Diploma - undefined

Damelin
01.1990 - 07.1991

Berede Horse Unit - undefined

National Defense Force
01.1985 - 01.1986

Skills

  • Customer Services
  • Management
  • Key account management

    Client relationship building

    Business development

    Account management

    Problem-solving aptitude

    Effective communication

    Analytical skills

    Interpersonal communication

    Attention to detail

    Sales presentations

    Sales reporting

    Market research

    Strategic planning

    Sales cycle management

    Product knowledge

    Point of sale operation

    Time management abilities

    Adaptability

Accomplishments

  • Sales Representative of The Year, Cadbury’s
  • Award For Sales Region of The Year, Supply Chain Services
  • Regional Manager of The Year and Supplier’s Choice Region of The Year, Cadbury’s
  • Award For Top Growth Region of The Year, Pacmar

Personal Information

  • ID Number: 660818 5090 085
  • Nationality: South African
  • Driving License: Code 8
  • Marital Status: Married

Computer Experience

  • MS Office
  • Outlook
  • Powerpoint
  • Excel
  • Word

Playing Golf and Walking

Love Life, enjoy challenges, thrive on interaction with people from all walks of life, trustworthy, dependable, motivator, great leader.

My believe is that life meets nobody half way

Timeline

Key Account Manager

Cosmo Key Accounts Services
10.2024 - Current

Spar Operational Manager

Batho Pele Sales & Merchandising
01.2023 - 10.2024

National Key Account Manager SA

Cosmo Sales & Marketing
06.2017 - 11.2022

National Accounts Manager

PACMAR (Pty)Ltd
10.2012 - 05.2017

National Sales & Key Account Manager

Capital Tobacco Co
07.2010 - 02.2012

Regional Sales Manager

Supply Chain Services (SCS)
04.2001 - 06.2010

Area Sales Manager

3D Marketing Agents
03.1998 - 03.2001

Area Sales Manager

Cadbury’s
03.1998 - 03.2001

Sales Representative - Bottom End

Cadbury’s
01.1990 - 02.1998

Sales and Marketing Diploma - undefined

Damelin
01.1990 - 07.1991

Trainee Manager Housewares & Hardware

Pick n Pay Hypermarket
02.1987 - 12.1989

Berede Horse Unit - undefined

National Defense Force
01.1985 - 01.1986

Grade 12 -

Hoërskool Edenvale
01.1980 - 12.1984
Nicholas Jakob van AswegenNational Key Account Manager