Nevin Thebus
Hospitality, Events, Brand And Marketing Specialist
Cape Town
Summary
I am an experienced and well-travelled Hospitality, Brand and Marketing, and Events Specialist currently managing the Trade Marketing and Special Projects activities for Primedia Broadcasting. With a Bachelor of Business Administration from Northwood University, my 17-year career commenced in the Hospitality Industry before joining the Media industry in 2011. I’ve been employed at Primedia Broadcasting for the past 12 years, where I have managed some of the most amazing industry events, led notable fully integrated marketing campaigns, managed multi-channel promotions and activations, and built a sterling reputation and maintained strong relationships with an array of people nationwide.
Overview
18
18
years of professional experience
Work History
TRADE MARKETING AND SPECIAL PROJECTS SPECIALIST
Primedia Broadcasting
01.2018 - Current
- Manage and coordinate all client events, workshops and roadshows.
- Collaborate with cross-functional teams to achieve project goals on time and within budget.
- Improve customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Develop strong client relationships through consistent communication and attentive service.
- Relationship management with key stakeholders and suppliers.
- Sales campaigns, brand roadshows and special tactical campaigns.
- Implementing ATL & BTL communications in line with brand strategies.
- Management of the Trade Marketing budget.
- Leading the implementation of the trade, brand and communication plans.
- Post campaign analyses execution and presentation to key stakeholders.
- Coordinating briefs, creative and copy with our production team.
SENIOR BRAND ACTIVATION SPECIALIST
Primedia Broadcasting
09.2011 - 01.2018
- Managed, conceptualized, planned, implemented, and executed all events, campaigns, activations and outside broadcasts.
- Client and Media Director lunches, Launches and Incentive trips.
- Managed entertainment and production services, including booking of venues, local and international talent.
- Managed all consumer marketing campaigns to drive listeners to the stations and increase listenership.
Managed all channels: Print, digital and mobile; including Website, Facebook, LinkedIn, Twitter and Instagram. - Compiled and presented budgets for all Marketing/ Event campaigns and forecasted and tracked monthly reporting.
- Project Management: briefed and managed all production elements.
- Built and maintained enduring relationships with vendors, internal and external stakeholders.
SALES EXECUTIVE: CORPORATE AND GOVERNMENT
Cape Town International Convention Centre
02.2011 - 08.2011
- Managed the MICE (Meeting, Incentives, Conferencing and Events) market of the venue.
- Worked closely with functional teams to maximize sales opportunities.
- Planned and managed large-scale conferencing, film, and production events.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated and closed profitable sales contracts with new and existing customers.
- Boosted sales revenue by cultivating strong client relationships.
CONVENTION SALES EXECUTIVE
The Westin Hotel
09.2006 - 01.2011
- Managed the meeting, banqueting and conferencing space of the Hotel.
- Planned and coordinated all Meetings, Incentives, Conferences and Events (MICE Market).
- Produced detailed proposals, quotes, contracts and invoices for all events and accommodation bookings.
- Booked group accommodation and dealt with all association clients.
- Negotiated agreements with outside providers and sub-contractors.
Education
BBA - Bachelor of Business Administration
Northwood University (HIM)
Caux, Switzerland 04.2001 -
Digital Marketing And Digital Transformation
Digital School of Marketing
Cape Town, South Africa 04.2001 -
Brand And Marketing Management
Vega
Cape Town, South Africa2019
Train The Trainer
Cape Peninsula University of Technology
Cape Town, South Africa2012
Hospitality And Event Management
Swiss Hotel Management School
Caux, Switzerland2005
Hotel Operational Management
Swiss Hotel Management School
Caux, Switzerland2003
Senior Certificate
Heideveld Senior Secondary School
Cape Town, South Africa1999
Skills
Leadership skills
Accomplishments
- Multi-channel promotion Liberty Award Winner
- Employee of the year
Languages
English
Bilingual or Proficient (C2)
Afrikaans
Bilingual or Proficient (C2)
French
Intermediate (B1)
Timeline
TRADE MARKETING AND SPECIAL PROJECTS SPECIALIST
Primedia Broadcasting
01.2018 - Current
SENIOR BRAND ACTIVATION SPECIALIST
Primedia Broadcasting
09.2011 - 01.2018
SALES EXECUTIVE: CORPORATE AND GOVERNMENT
Cape Town International Convention Centre
02.2011 - 08.2011
CONVENTION SALES EXECUTIVE
The Westin Hotel
09.2006 - 01.2011
BBA - Bachelor of Business Administration
Northwood University (HIM)
04.2001 -
Digital Marketing And Digital Transformation
Digital School of Marketing
04.2001 -
Brand And Marketing Management
Vega
Train The Trainer
Cape Peninsula University of Technology
Hospitality And Event Management
Swiss Hotel Management School
Hotel Operational Management
Swiss Hotel Management School
Senior Certificate
Heideveld Senior Secondary School
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