Summary
Overview
Work history
Education
Skills
Languages
Custom
Accomplishments
Timeline
Generic

Nelson Khene

Pretoriuspark,South Africa

Summary

Award-Winning, Performance-oriented FMCG Sales and Marketing Manager, offering an exceptional record of achievement totalling over 8 years in Management. A tech Savvy Individual, Skilled in augmenting Sales Operations, identifying and capitalizing on emerging market trends, revenue opportunities & achieving Profit targets using strategic and analytical approaches.

Overview

7
7
years of professional experience
10
10
years of post-secondary education

Work history

Regional Manager

Clover GP
05.2023 - 07.2025
  • Company Overview: Emerging Markets
  • Sustainably grew sales and margins for the assigned Accounts.
  • Ensured Budget and Financial Management as required by the BU
  • Weekly Sales Forecasting, & Feedbacking including fulfilling Debriefs
  • Ensured administration and asset Management
  • Implementation of Key Accounts objectives
  • Achievement of Sales Target and Maintaining set Threshold %
  • Effective Operational Management
  • Effective People Management
  • Augmented solid and fruitful CRM and Client Relationships
  • Effective knowledge Sharing and Management of Field Intelligence
  • Collecting and analyzing data to identify consumer trends
  • Route Planning, and Weekly Plans to drive Route optimization
  • Compiled a detailed monthly report of all monthly activities as agreed and submitting the report months ends.
  • Directed proper utilization of company resources to meet objectives.
  • Preparing Sales Plans and presentations based on Company needs.
  • Developed and implemented processes and strategies to achieve operational goals & Promotional objectives.
  • Liaise with Clients and DC's (stock pressure, stock holdings, new innovations, deliveries, credit notes, special deliveries, staff, ROS, price, reviews, category flows, planograms)


Operational Sales Manager - Beverages

Diageo
Johannesburg, Gauteng
03.2021 - 05.2023
  • Ensured Customer Base reaches budget by using influence
  • Driving Sales and customer retention
  • Ensured Recruitment of new customers in line with set targets
  • Managed a set base of Accounts and ensured they are called on as per agreed frequency and plan.
  • Reactivated dormant customers in line with agreed targets
  • Reviewed customer performance on a weekly basis and reporting back to the line Manager.
  • Implemented Key Account objectives
  • Implementation of sales initiatives and value-adding store operations
  • Sales Forecasting
  • Ensured all company assets are maintained according to company policy
  • Developed and implemented processes and strategies to achieve operational goals & Promotional objectives.
  • Directed proper utilization of company resources to meet objectives.
  • Liaise with customers and DC's (stock pressure, stock holdings, new innovations, deliveries, credit notes, special deliveries, staff, ROS, price, reviews, category flows, planograms)
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Improved productivity while reducing operational costs.
  • Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.

Regional Manager

Retail Marketing Services
, Free State & NC
08.2020 - 03.2021
  • Ensured Sales and customer retention
  • Implementation of Key Accounts objectives
  • Maintain customer base and relationships through regular interaction as per call schedule.
  • Updating Customer base information daily
  • Ensured Customer Base reaches budget by using influence
  • Compiled a detailed monthly report of all monthly activities as agreed and submitting the report months ends.
  • Ensured proper utilization of company resources to meet objectives.
  • Developed and implemented processes and strategies to achieve operational goals & Promotional objectives.
  • Liaise with customers and DC's (stock pressure, stock holdings, new innovations, deliveries, credit notes, special deliveries, staff, ROS, price, reviews, category flows, planograms)
  • Implementation of sales initiatives and value-adding store operations
  • Sustainably grew sales and margins for the assigned Accounts.
  • Achieving POP Objectives and targets.
  • Managing Drivers and Va's Schedule, alignment, briefing and IR related issues.
  • Submission of weekly and Monthly reports/Debriefs.

Field Manager (Graduate Program)

Redbull
Pretoria, GP
01.2019 - 08.2020
  • Company Overview: Beverages
  • Ensured Customer Base reaches budget by using influence
  • Driving Sales and customer retention
  • Recruited new customers in line with set targets
  • Managed a set base of Accounts and called on them as per agreed frequency and plan.
  • Reactivated dormant customers in line with agreed targets
  • Reviewed customer performance on a weekly basis and reporting back to the line Manager.
  • Implemented Key Account objectives per call cycle
  • Implementation of sales initiatives and value-adding store operations
  • Sales Forecasting
  • Ensured all company assets are maintained according to company policy
  • Developed and implemented processes and strategies to achieve operational goals & Promotional objectives.
  • Directed proper utilization of company resources to meet objectives.
  • Liaise with customers and DC's (stock pressure, stock holdings, new innovations, deliveries, credit notes, special deliveries, staff, ROS, price, reviews, category flows, planograms)
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Improved productivity while reducing operational costs.
  • Beverages

Education

Grade 12 -

Matlhaleng Secondary School
Orkney, North West
01.2006 - 12.2011

BA - Comm with Marketing

North West University
Potchefstroom, North West
01.2016 - 12.2019

Skills

  • Team leadership and management
  • Sales forecasting
  • Training and Development
  • Budget management
  • Key account management
  • Route optimisation
  • Data analysis
  • Operational management
  • CRM software
  • Performance tracking
  • Regional marketing strategies
  • Technical sales knowledge
  • Competitor analysis
  • Logistics management

Languages

English
Xhosa
Zulu
Sotho

Custom

  • RedBull Checker
  • Strato
  • Oracle
  • Microstrategy
  • NIELSEN CONNECT EXPR.
  • KANTAR
  • NIELSEN ANSW.
  • NewsPage
  • Optimize
  • Evolve
  • Morpheus Manager
  • K2
  • Paysap

Accomplishments

Best Region on Value & Volume Contribution: Q1 - 2025

Best Manager of the quarter (People Management and Training & Development): F23 - 2024

Timeline

Regional Manager

Clover GP
05.2023 - 07.2025

Operational Sales Manager - Beverages

Diageo
03.2021 - 05.2023

Regional Manager

Retail Marketing Services
08.2020 - 03.2021

Field Manager (Graduate Program)

Redbull
01.2019 - 08.2020

BA - Comm with Marketing

North West University
01.2016 - 12.2019

Grade 12 -

Matlhaleng Secondary School
01.2006 - 12.2011

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Nelson Khene